Job posted on November 20, 2023 by RGB Web Tech
We are seeking an experienced and visionary Chief Marketing Officer (CMO) to lead our marketing department and drive the company's marketing strategy. The CMO will be responsible for developing and executing marketing initiatives, building brand awareness, and achieving business growth objectives.
- Develop and communicate a clear marketing vision and strategy aligned with company goals and objectives.
- Define target markets, customer segments, and positioning strategies.
- Recruit, manage, and mentor a high-performing marketing team, including professionals in areas such as digital marketing, branding, content, and PR.
- Foster a culture of innovation, collaboration, and continuous learning.
- Manage and enhance the company's brand identity and image.
- Ensure brand consistency across all marketing channels and touchpoints.
- Oversee the planning, development, and execution of marketing campaigns across digital and traditional channels.
- Measure and analyze campaign effectiveness.
- Conduct market research to identify trends, customer needs, and competitive opportunities.
- Gather and analyze customer insights to inform marketing strategies.
- Develop and execute digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
- Utilize data and analytics to optimize digital marketing efforts.
- Collaborate with product teams to develop effective product marketing strategies and go-to-market plans.
- Ensure alignment between product positioning and customer needs.
- Manage public relations efforts, including media relations, press releases, and crisis communications.
- Build and maintain relationships with media outlets and influencers.
- Develop and manage the marketing budget, allocating resources effectively to meet marketing goals.
- Ensure cost-effective marketing operations.
- Provide regular reports to the CEO and executive team on marketing performance, achievements, and challenges.
- Communicate marketing strategies and priorities to stakeholders.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree or MBA is preferred).
- Proven experience as a CMO or in a senior marketing leadership role, with a track record of driving marketing strategy and achieving business growth.
- Strong understanding of marketing principles, including branding, digital marketing, and product marketing.
- Exceptional leadership and team-building skills, with the ability to inspire and motivate marketing teams.
- Analytical and strategic thinking, with a focus on data-driven decision-making.
- Excellent communication and interpersonal abilities, with the capacity to engage with stakeholders at all levels.
- Financial acumen and budget management experience.
- Knowledge of industry trends, market research, and customer behavior.
- Crisis management and public relations skills.
- Competitive compensation package and executive-level perks.
- Opportunities for professional development and career advancement.
- A dynamic and collaborative work environment.
- The chance to lead marketing innovation and drive business growth.
- Full-time / Freelance / Part-time / Contract
- Chandigarh (U.T.) India
RGB Webtech stands as a well-regarded software development company situated in Chandigarh City, India. As a pioneering and inventive IT enterprise, we proudly identify as a startup. Our spectrum of services encompasses comprehensive solutions in the realms of web design, web development, digital marketing, and mobile app development, spanning across various platforms. Our commitment extends to delivering enhanced services and adept solutions to our esteemed clientele, effectively addressing their requirements and facilitating the realization of their objectives.