Job posted on November 20, 2023 by RGB Web Tech
We are seeking a highly analytical and data-driven Conversion Rate Optimization (CRO) Specialist to join our marketing team. The ideal candidate will have expertise in optimizing website and digital marketing assets to increase conversions and improve user experience. As a CRO Specialist, you will be responsible for identifying conversion barriers, conducting tests, and implementing strategies to enhance conversion rates across digital channels.
- Develop and execute a comprehensive CRO strategy that aligns with the company's digital marketing objectives and conversion goals.
- Define target conversion metrics and key performance indicators (KPIs) to measure CRO success.
- Analyze website user behavior using tools like Google Analytics, heatmaps, and user recordings.
- Identify and prioritize areas of improvement and potential conversion barriers.
- Plan, execute, and analyze A/B and multivariate tests on website elements, landing pages, and digital marketing assets.
- Utilize testing platforms and tools to implement experiments and monitor results.
- Collaborate with designers and developers to improve website and landing page design for better user experience and conversion.
- Implement responsive design and mobile optimization strategies.
- Review and optimize website content, including copy, images, and multimedia, for clarity and effectiveness in driving conversions.
- Ensure that content aligns with user intent and the buyer's journey.
- Optimize forms and lead generation elements to reduce friction and increase form completions.
- Implement progressive profiling and smart form strategies.
- Analyze and optimize the entire conversion funnel, including awareness, consideration, and decision stages.
- Identify drop-off points and bottlenecks in the funnel.
- Monitor and report on key conversion metrics, including click-through rates (CTR), conversion rates, bounce rates, and ROI.
- Provide insights and recommendations to improve conversion performance.
- Extend CRO strategies to digital marketing channels, including email marketing, PPC, and social media, to improve conversion rates.
- Ensure message consistency across channels.
- Conduct user research, surveys, and usability testing to gain insights into user behavior and preferences.
- Use research findings to inform CRO strategies.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, Psychology, or a related field (Master's degree is a plus).
- Proven experience as a CRO Specialist or similar role with a successful track record in optimizing website conversion rates.
- Strong proficiency in website analytics tools (e.g., Google Analytics), A/B testing platforms (e.g., Optimizely, VWO), and usability testing tools.
- Data-driven mindset with strong analytical skills to interpret CRO metrics and derive actionable insights.
- Knowledge of web design principles, user experience (UX) best practices, and responsive design.
- Excellent written and verbal communication skills.
- Project management skills with the ability to manage multiple CRO initiatives and timelines.
- Ability to work collaboratively in a team environment and across functions.
- Competitive compensation package and performance-based bonuses.
- Opportunities for professional growth and development.
- Collaborative and innovative work environment.
- Access to CRO tools and technologies.
- Chance to make a significant impact on the company's digital marketing performance and conversions.
- Full-time / Freelance / Part-time / Contract
- A minimum duration of 6 months is mandatory.
- In case of no prior experience, you have the option to apply for an internship.
- Chandigarh (U.T.) India
RGB Webtech stands as a well-regarded software development company situated in Chandigarh City, India. As a pioneering and inventive IT enterprise, we proudly identify as a startup. Our spectrum of services encompasses comprehensive solutions in the realms of web design, web development, digital marketing, and mobile app development, spanning across various platforms. Our commitment extends to delivering enhanced services and adept solutions to our esteemed clientele, effectively addressing their requirements and facilitating the realization of their objectives.