Job posted on November 20, 2023 by RGB Web Tech
We are seeking a detail-oriented and results-driven Email Marketing Specialist to join our marketing team. The ideal candidate will have a strong grasp of email marketing strategies, segmentation, and campaign management. As an Email Marketing Specialist, you will be responsible for developing, executing, and optimizing email marketing campaigns to engage our audience, nurture leads, and drive conversions.
- Develop and execute comprehensive email marketing strategies that align with the company's marketing objectives and customer lifecycle stages.
- Define target audiences and create segmented email lists for personalized messaging.
- Plan, create, and execute email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns.
- Build and schedule email marketing campaigns using email marketing platforms or marketing automation tools.
- Monitor campaign performance, analyze key metrics (open rates, click-through rates, conversion rates), and adjust strategies as needed to optimize results.
- Collaborate with copywriters, designers, and content creators to develop compelling email content, subject lines, and visuals.
- Ensure all email content is clear, concise, and aligned with brand messaging.
- Implement A/B tests for email subject lines, content, images, and calls to action to improve open and click-through rates.
- Analyze test results and make data-driven decisions to enhance campaign effectiveness.
- Maintain and grow email subscriber lists while adhering to email marketing regulations (e.g., CAN-SPAM Act, GDPR).
- Segment email lists based on various criteria, such as demographics, behavior, and engagement.
- Set up and maintain email marketing automation workflows, including welcome sequences, lead nurturing, and post-purchase follow-ups.
- Ensure timely delivery of automated emails based on user actions and triggers.
- Generate regular reports on email marketing performance and share insights with the marketing team and senior management.
- Identify trends and opportunities for improvements in email campaigns.
- Ensure compliance with email marketing regulations and best practices to maintain a positive sender reputation.
- Monitor and manage email deliverability, spam reports, and unsubscribe requests.
Qualifications and Skills:
- Bachelor's degree in Marketing, Communications, Business, or a related field (Master's degree is a plus).
- Proven experience as an Email Marketing Specialist or similar role with a successful track record in email campaign management.
- Proficiency in email marketing platforms (e.g., MailChimp, HubSpot, Constant Contact) and marketing automation tools.
- Strong understanding of email marketing best practices, segmentation, and list management.
- Analytical skills with the ability to interpret email marketing metrics and derive actionable insights.
- Excellent written and verbal communication skills.
- Creative thinking and attention to detail.
- Project management skills with the ability to manage multiple email campaigns and timelines.
- Ability to work collaboratively in a team environment and across functions.
- Competitive compensation package and performance-based bonuses.
- Opportunities for professional growth and development.
- Collaborative and innovative work environment.
- Access to the latest email marketing tools and technologies.
- Chance to make a significant impact on the company's email marketing efforts and customer engagement.
- Full-time / Freelance / Part-time / Contract
- A minimum duration of 6 months is mandatory.
- In case of no prior experience, you have the option to apply for an internship.
- Chandigarh (U.T.) India
RGB Webtech stands as a well-regarded software development company situated in Chandigarh City, India. As a pioneering and inventive IT enterprise, we proudly identify as a startup. Our spectrum of services encompasses comprehensive solutions in the realms of web design, web development, digital marketing, and mobile app development, spanning across various platforms. Our commitment extends to delivering enhanced services and adept solutions to our esteemed clientele, effectively addressing their requirements and facilitating the realization of their objectives.