Job posted on November 20, 2023 by RGB Web Tech
We are seeking a strategic and relationship-driven Influencer Marketing Manager to lead our influencer marketing initiatives. The ideal candidate will have a deep understanding of influencer marketing strategies, industry trends, and influencer collaboration. As an Influencer Marketing Manager, you will be responsible for developing and executing influencer marketing campaigns to enhance brand awareness, reach new audiences, and drive engagement.
- Develop and implement comprehensive influencer marketing strategies that align with the company's marketing objectives.
- Define influencer personas and identify potential influencer partners based on audience alignment and relevance.
- Identify and research potential influencers, including macro, micro, and nano influencers, in relevant niches.
- Develop and nurture relationships with influencers through personalized outreach and communication.
- Negotiate collaboration terms, contracts, and compensation with influencers.
- Plan, create, and execute influencer marketing campaigns, ensuring that content aligns with brand messaging and objectives.
- Collaborate with influencers to create authentic and engaging content, including social media posts, blogs, videos, and other formats.
- Provide clear briefs and guidelines to influencers, outlining campaign goals, messaging, and creative requirements.
- Ensure that influencers disclose partnerships transparently and comply with relevant regulations and guidelines.
- Track and analyze influencer campaign performance, including engagement metrics, reach, conversions, and ROI.
- Provide regular reports on influencer marketing performance and share insights with the marketing team and senior management.
- Manage influencer marketing budgets, allocate resources effectively, and ensure campaigns stay within budget constraints.
- Stay informed about influencer marketing regulations and compliance standards.
- Ensure all influencer partnerships adhere to legal requirements and industry best practices.
- Build and maintain long-term relationships with influencers, nurturing partnerships for ongoing and repeat collaborations.
- Collaborate with influencers to gather feedback and insights for future campaigns.
Qualifications and Skills:
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field (Master's degree is a plus).
- Proven experience as an Influencer Marketing Manager or similar role with a successful track record in influencer marketing campaign management.
- Strong understanding of influencer marketing best practices, industry trends, and social media platforms.
- Excellent networking and relationship-building skills, with the ability to identify and engage with influencers effectively.
- Analytical skills with the ability to interpret influencer campaign metrics and derive actionable insights.
- Excellent written and verbal communication skills.
- Project management skills with the ability to manage multiple influencer campaigns and timelines.
- Creative thinking and the ability to develop innovative influencer marketing strategies.
- Ability to work collaboratively in a team environment and across functions.
- Knowledge of influencer marketing platforms and tools is a plus.
- Competitive compensation package and performance-based bonuses.
- Opportunities for professional growth and development.
- Collaborative and innovative work environment.
- Access to the latest influencer marketing tools and technologies.
- Chance to make a significant impact on the company's brand awareness and engagement through influencer collaborations.
- Full-time / Freelance / Part-time / Contract
- A minimum duration of 6 months is mandatory.
- In case of no prior experience, you have the option to apply for an internship.
- Chandigarh (U.T.) India
RGB Webtech stands as a well-regarded software development company situated in Chandigarh City, India. As a pioneering and inventive IT enterprise, we proudly identify as a startup. Our spectrum of services encompasses comprehensive solutions in the realms of web design, web development, digital marketing, and mobile app development, spanning across various platforms. Our commitment extends to delivering enhanced services and adept solutions to our esteemed clientele, effectively addressing their requirements and facilitating the realization of their objectives.