Job posted on November 20, 2023 by RGB Web Tech
We are looking for a dedicated and data-driven Mobile Marketing Specialist to join our marketing team. The ideal candidate will have expertise in mobile marketing strategies, app promotion, and user acquisition. As a Mobile Marketing Specialist, you will be responsible for creating and executing mobile marketing campaigns to drive app installs, engage users, and optimize conversion rates.
- Develop and implement comprehensive mobile marketing strategies that align with the company's marketing goals and objectives.
- Define target audiences and create tailored mobile marketing plans to reach and engage them effectively.
- Plan and execute app promotion campaigns to increase app installs and user adoption.
- Collaborate with app development teams to ensure app store optimization (ASO) for increased visibility on app stores (e.g., Google Play Store, Apple App Store).
- Create, manage, and optimize mobile advertising campaigns, including in-app ads, display ads, and mobile video ads.
- Monitor campaign performance metrics (e.g., click-through rates, conversion rates) and adjust strategies to maximize ROI.
- Collaborate with designers and content creators to develop engaging mobile ad creatives and ad copy.
- Ensure that all mobile ad content is mobile-responsive and aligned with brand messaging.
- Implement A/B tests for mobile ad creatives, headlines, and calls to action to improve click-through and conversion rates.
- Analyze test results and make data-driven decisions to enhance campaign effectiveness.
- Utilize mobile analytics tools to track and analyze user behavior within mobile apps.
- Generate insights and recommendations to improve the user experience and drive conversions.
- Develop strategies to engage mobile app users through in-app messaging, push notifications, and email campaigns.
- Plan and execute user retention campaigns to reduce churn and increase user lifetime value (LTV).
- Provide regular reports on mobile marketing performance, including key metrics and KPIs.
- Collaborate with the marketing team and senior management to identify trends and opportunities for improvements.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
- Proven experience as a Mobile Marketing Specialist or similar role with a successful track record in mobile marketing campaign management.
- Proficiency in mobile marketing platforms (e.g., Google Ads, Facebook Ads) and mobile analytics tools.
- Strong understanding of mobile marketing best practices, app promotion strategies, and mobile user behavior.
- Analytical skills with the ability to interpret mobile marketing metrics and derive actionable insights.
- Excellent written and verbal communication skills.
- Creative thinking and attention to detail.
- Project management skills with the ability to manage multiple mobile marketing campaigns and timelines.
- Ability to work collaboratively in a team environment and across functions.
- Competitive compensation package and performance-based bonuses.
- Opportunities for professional growth and development.
- Collaborative and innovative work environment.
- Access to the latest mobile marketing tools and technologies.
- Chance to make a significant impact on the company's mobile app installs and user engagement.
- Full-time / Freelance / Part-time / Contract
- A minimum duration of 6 months is mandatory.
- In case of no prior experience, you have the option to apply for an internship.
- Chandigarh (U.T.) India
RGB Webtech stands as a well-regarded software development company situated in Chandigarh City, India. As a pioneering and inventive IT enterprise, we proudly identify as a startup. Our spectrum of services encompasses comprehensive solutions in the realms of web design, web development, digital marketing, and mobile app development, spanning across various platforms. Our commitment extends to delivering enhanced services and adept solutions to our esteemed clientele, effectively addressing their requirements and facilitating the realization of their objectives.