Job posted on November 20, 2023 by RGB Web Tech
As an Online Reputation Manager, your primary responsibility is to monitor, manage, and enhance the online reputation of individuals, businesses, or organizations. You will employ various strategies and techniques to ensure a positive online presence, address negative feedback, and promote a strong and favorable online image. This role is crucial in maintaining brand reputation and credibility in the digital space.
- Continuously monitor online channels, including social media platforms, review websites, forums, and news articles, to identify mentions and discussions related to the entity's reputation.
- Analyze online sentiment and feedback to gauge the current reputation status.
- Identify trends, patterns, and potential reputation risks.
- Develop and maintain high-quality online content that aligns with the entity's brand image and values.
- Optimize content for search engines to enhance visibility.
- Craft timely and appropriate responses to negative comments, reviews, and mentions.
- Engage with online communities to build a positive rapport and address concerns effectively.
- Implement strategies to enhance the online reputation, such as promoting positive customer experiences, managing online reviews, and sharing success stories.
- Develop and execute crisis communication plans to mitigate damage in the event of a reputation crisis.
- Coordinate with relevant stakeholders to address and resolve issues.
- Optimize online content for search engine results to improve online visibility.
- Monitor and improve search engine rankings to control the narrative surrounding the entity.
- Provide regular reports and insights on the online reputation status, including key performance indicators (KPIs) and recommendations for improvement.
- Ensure that all online reputation management activities adhere to legal and ethical standards, including privacy regulations and online community guidelines.
- Collaborate with marketing, PR, customer support, and other departments to align reputation management efforts with broader organizational goals.
- Bachelor's degree in communications, marketing, public relations, or a related field (a master's degree may be preferred).
- Proven experience in online reputation management, digital marketing, or public relations.
- Strong knowledge of online platforms, social media, and search engine optimization.
- Excellent communication and writing skills.
- Crisis management and problem-solving abilities.
- Proficiency in using reputation management tools and analytics.
- Knowledge of legal and ethical considerations in online reputation management.
- Strong analytical skills to assess sentiment and identify trends.
- Ability to work independently and in a team, with a proactive and adaptable approach.
- Competitive compensation package and performance-based bonuses.
- Opportunities for professional growth and development.
- Collaborative and innovative work environment.
- Access to CRO tools and technologies.
- Chance to make a significant impact on the company's digital marketing performance and conversions.
- Full-time / Freelance / Part-time / Contract
- A minimum duration of 6 months is mandatory.
- In case of no prior experience, you have the option to apply for an internship.
- Chandigarh (U.T.) India
RGB Webtech stands as a well-regarded software development company situated in Chandigarh City, India. As a pioneering and inventive IT enterprise, we proudly identify as a startup. Our spectrum of services encompasses comprehensive solutions in the realms of web design, web development, digital marketing, and mobile app development, spanning across various platforms. Our commitment extends to delivering enhanced services and adept solutions to our esteemed clientele, effectively addressing their requirements and facilitating the realization of their objectives.