Job posted on November 20, 2023 by RGB Web Tech
We are seeking a highly skilled and data-driven PPC Manager to lead our pay-per-click advertising efforts. The ideal candidate will have a strong background in managing PPC campaigns across various platforms and a proven track record of achieving measurable results. As a PPC Manager, you will be responsible for developing and executing PPC strategies to drive website traffic, generate leads, and maximize ROI.
- Develop and execute comprehensive PPC strategies that align with the company's marketing objectives.
- Identify target audiences, conduct keyword research, and create campaign plans to reach and convert them.
- Stay updated with PPC industry trends, best practices, and emerging platforms to adapt strategies accordingly.
- Plan, launch, and optimize PPC campaigns across platforms such as Google Ads (AdWords), Bing Ads, and others.
- Manage campaign budgets, adjust bids, and refine targeting to maximize ROI.
- Monitor and analyze campaign performance, identifying areas for improvement.
- Conduct extensive keyword research and selection to build effective PPC campaigns.
- Create, expand, and optimize keyword lists to improve campaign relevance and performance.
- Develop compelling ad copy that aligns with campaign objectives and speaks to the target audience.
- Collaborate with designers to create visually appealing ad creatives.
- Implement A/B testing strategies for ad copy, landing pages, and other campaign elements to optimize performance.
- Analyze test results and make data-driven decisions to improve campaigns.
- Set up and maintain conversion tracking to measure and report on campaign effectiveness.
- Implement tracking codes and pixels for accurate attribution.
- Generate regular reports on PPC performance, including key metrics like click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
- Provide actionable insights and recommendations to the marketing team and senior management.
- Manage PPC advertising budgets, allocate resources effectively, and ensure campaigns stay within budget.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
- Proven experience as a PPC Manager or similar role with a successful track record in managing and optimizing PPC campaigns.
- Deep understanding of PPC platforms, including Google Ads, Bing Ads, and others.
- Proficiency in keyword research, campaign setup, and bid management.
- Strong analytical skills with the ability to interpret PPC metrics and derive actionable insights.
- Excellent written and verbal communication skills.
- Project management skills with the ability to manage multiple PPC campaigns.
- Ability to work collaboratively in a team environment and across functions.
- Certifications in PPC platforms (e.g., Google Ads certification) are a plus.
- Competitive compensation package and performance-based bonuses.
- Opportunities for professional growth and development.
- Collaborative and innovative work environment.
- Access to the latest PPC management tools and technologies.
- Chance to make a significant impact on the company's online advertising efforts and ROI.
- Full-time / Freelance / Part-time / Contract
- A minimum duration of 6 months is mandatory.
- In case of no prior experience, you have the option to apply for an internship.
- Chandigarh (U.T.) India
RGB Webtech stands as a well-regarded software development company situated in Chandigarh City, India. As a pioneering and inventive IT enterprise, we proudly identify as a startup. Our spectrum of services encompasses comprehensive solutions in the realms of web design, web development, digital marketing, and mobile app development, spanning across various platforms. Our commitment extends to delivering enhanced services and adept solutions to our esteemed clientele, effectively addressing their requirements and facilitating the realization of their objectives.