Job posted on November 20, 2023 by RGB Web Tech
We are seeking a dynamic and results-driven SEM Manager to lead our search engine marketing efforts. The ideal candidate will have a strong background in paid advertising, a deep understanding of SEM best practices, and a passion for achieving measurable results. As an SEM Manager, you will be responsible for planning, implementing, and optimizing search engine marketing campaigns to increase our online visibility, drive traffic, and maximize ROI.
- Develop and execute comprehensive SEM strategies to meet company goals, including increasing website traffic, lead generation, and conversion rates.
- Manage and oversee all aspects of paid search advertising campaigns, including Google Ads (AdWords), Bing Ads, and other paid search platforms.
- Conduct keyword research to identify high-performing keywords and phrases, and build effective pay-per-click (PPC) campaigns.
- Create and optimize ad copy, ad extensions, and landing pages to improve click-through rates (CTR) and conversion rates.
- Monitor and adjust campaign budgets, bids, and targeting settings to achieve desired ROI and performance goals.
- Perform A/B testing and analyze ad performance data to optimize ad creatives and campaign strategies.
- Collaborate with graphic designers, copywriters, and web developers to create and update landing pages and ad assets.
- Stay informed about industry trends, changes in search engine algorithms, and emerging PPC technologies to adapt strategies accordingly.
- Provide regular SEM performance reports, insights, and recommendations to the marketing team and senior management.
- Manage relationships with search engine marketing vendors, platforms, and agencies.
- Stay informed about competitor SEM strategies and market trends to maintain a competitive edge.
- Conduct competitive analysis to identify opportunities and gaps in our paid search efforts.
- Ensure compliance with PPC best practices, search engine advertising policies, and legal requirements.
- Forecast and plan for SEM budgets and expenditures.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
- Proven experience as an SEM Manager or similar role with a successful track record of managing and optimizing PPC campaigns.
- Strong understanding of SEM best practices, PPC platforms (Google Ads, Bing Ads, etc.), and SEM tools.
- Proficiency in keyword research, campaign setup, and bid management.
- Analytical mindset with strong data interpretation skills and the ability to derive actionable insights from data.
- Experience with A/B testing, ad copywriting, and landing page optimization.
- Excellent written and verbal communication skills.
- Project management skills with the ability to prioritize and manage multiple PPC campaigns.
- Collaborative and team-oriented mindset, with the ability to work cross-functionally.
- Continuous learning mindset to stay current with evolving SEM trends and technologies.
- Certifications in Google Ads or other PPC platforms are a plus.
- Competitive compensation package and performance-based bonuses.
- Opportunities for professional growth and development.
- Collaborative and innovative work environment.
- Access to the latest SEM tools and technologies.
- Chance to make a significant impact on the company's online visibility and growth.
- Full-time / Freelance / Part-time / Contract
- A minimum duration of 6 months is mandatory.
- In case of no prior experience, you have the option to apply for an internship.
- Chandigarh (U.T.) India
RGB Webtech stands as a well-regarded software development company situated in Chandigarh City, India. As a pioneering and inventive IT enterprise, we proudly identify as a startup. Our spectrum of services encompasses comprehensive solutions in the realms of web design, web development, digital marketing, and mobile app development, spanning across various platforms. Our commitment extends to delivering enhanced services and adept solutions to our esteemed clientele, effectively addressing their requirements and facilitating the realization of their objectives.