Job posted on November 20, 2023 by RGB Web Tech
We are searching for a talented and dynamic Social Media Manager (SMM) to lead our social media efforts. The ideal candidate will have a deep understanding of social media platforms, content strategy, and audience engagement. As an SMM, you will be responsible for developing and implementing comprehensive social media strategies to build brand awareness, engage our audience, and drive business goals.
- Develop and execute a clear and effective social media strategy that aligns with the company's marketing objectives.
- Define target audiences and create content plans to reach and engage them.
- Stay updated with social media trends, best practices, and emerging platforms to adapt strategies accordingly.
- Create, curate, and schedule engaging and shareable content across various social media platforms, including but not limited to Facebook, Twitter, LinkedIn, Instagram, and TikTok.
- Collaborate with designers, copywriters, and videographers to produce visually appealing and compelling content.
- Maintain a content calendar to ensure consistency in posting and messaging.
- Monitor social media channels, respond to comments, messages, and mentions in a timely and engaging manner.
- Foster a positive and interactive community by actively engaging with the audience and addressing inquiries or concerns.
- Plan, launch, and optimize paid social media campaigns using platforms like Facebook Ads Manager, Instagram Ads, and LinkedIn Ads.
- Monitor campaign performance, adjust budgets, and refine targeting to maximize ROI.
- Track and analyze key social media metrics such as reach, engagement, conversion rates, and click-through rates (CTR).
- Provide regular performance reports and actionable insights to the marketing team and senior management.
- Identify and collaborate with relevant social media influencers to promote our brand and products/services.
- Manage influencer partnerships and campaigns to ensure alignment with our brand values.
- Collaborate with other departments, including marketing, public relations, and customer support, to align social media strategies with overall business objectives.
- Coordinate social media activities with ongoing marketing campaigns.
Qualifications and Skills:
- Bachelor's degree in Marketing, Communications, Business, or a related field (Master's degree is a plus).
- Proven experience as a Social Media Manager or similar role with a successful track record in managing and optimizing social media accounts and campaigns.
- Deep understanding of social media platforms, their unique features, and best practices for each.
- Proficiency in content creation and management, including writing, graphic design, and video production.
- Strong analytical skills with the ability to interpret social media metrics and derive actionable insights.
- Excellent written and verbal communication skills.
- Project management skills with the ability to manage multiple social media platforms and campaigns.
- Creative thinker with the ability to develop engaging content and campaign ideas.
- Ability to work collaboratively in a team environment and across functions.
- Continuous learning mindset to stay current with evolving social media trends and technologies.
- Competitive compensation package and performance-based bonuses.
- Opportunities for professional growth and development.
- Collaborative and innovative work environment.
- Access to the latest social media management tools and technologies.
- Chance to make a significant impact on the company's social media presence and engagement.
- Full-time / Freelance / Part-time / Contract
- A minimum duration of 6 months is mandatory.
- In case of no prior experience, you have the option to apply for an internship.
- Chandigarh (U.T.) India
RGB Webtech stands as a well-regarded software development company situated in Chandigarh City, India. As a pioneering and inventive IT enterprise, we proudly identify as a startup. Our spectrum of services encompasses comprehensive solutions in the realms of web design, web development, digital marketing, and mobile app development, spanning across various platforms. Our commitment extends to delivering enhanced services and adept solutions to our esteemed clientele, effectively addressing their requirements and facilitating the realization of their objectives.