Job posted on November 20, 2023 by RGB Web Tech
We are seeking a creative and results-oriented Video Marketing Specialist to join our marketing team. The ideal candidate will have a passion for storytelling through video and expertise in video production, editing, and video marketing strategies. As a Video Marketing Specialist, you will be responsible for creating compelling video content and executing video marketing campaigns to engage our audience, drive brand awareness, and achieve marketing objectives.
- Conceptualize, plan, and produce video content that aligns with marketing goals and targets various stages of the customer journey.
- Collaborate with cross-functional teams to create video assets, including product videos, explainer videos, testimonial videos, and more.
- Manage the end-to-end video production process, including scriptwriting, storyboarding, shooting, and editing.
- Ensure high-quality production values, including videography, audio, lighting, and visual effects.
- Oversee post-production, including video editing, color correction, sound design, and graphics.
- Develop and execute video marketing strategies that leverage video content across multiple channels, including websites, social media, email campaigns, and advertising.
- Identify target audiences for video content and tailor video marketing plans to reach and engage them effectively.
- Create and optimize a YouTube channel for the company, ensuring consistency in branding and content delivery.
- Upload, schedule, and manage video content on YouTube, utilizing SEO strategies for improved discoverability.
- Create short-form videos (e.g., video ads, Instagram Stories, TikTok videos) for social media platforms.
- Manage video content calendars for social media and ensure timely publication.
- Plan and execute video advertising campaigns on platforms like YouTube, Facebook, Instagram, and other relevant channels.
- Monitor and optimize video ad performance, adjusting targeting and budgets as needed.
- Analyze video performance metrics, including view counts, engagement rates, click-through rates, and conversion rates.
- Provide regular reports on video marketing performance, sharing insights and recommendations with the marketing team and senior management.
- Ensure that all video content aligns with brand guidelines and messaging, maintaining brand consistency.
Qualifications and Skills:
- Bachelor's degree in Marketing, Communications, Film, or a related field (Master's degree is a plus).
- Proven experience as a Video Marketing Specialist or similar role with a successful track record in video content creation and video marketing.
- Proficiency in video production tools and software, including video editing software (e.g., FlexClip, Adobe Premiere Pro, Final Cut Pro), camera equipment, and lighting.
- Strong understanding of video marketing best practices, storytelling, and video SEO.
- Creative thinking and storytelling skills, with an eye for visual composition and aesthetics.
- Excellent written and verbal communication skills.
- Project management skills with the ability to manage multiple video projects and timelines.
- Ability to work collaboratively in a team environment and across functions.
- Experience with video analytics and video marketing platforms (e.g., YouTube Analytics, social media analytics tools) is a plus.
- Competitive compensation package and performance-based bonuses.
- Opportunities for professional growth and development.
- Collaborative and innovative work environment.
- Access to the latest video production and marketing tools and technologies.
- Chance to make a significant impact on the company's brand awareness and engagement through video content.
- Full-time / Freelance / Part-time / Contract
- A minimum duration of 6 months is mandatory.
- In case of no prior experience, you have the option to apply for an internship.
- Chandigarh (U.T.) India
RGB Webtech stands as a well-regarded software development company situated in Chandigarh City, India. As a pioneering and inventive IT enterprise, we proudly identify as a startup. Our spectrum of services encompasses comprehensive solutions in the realms of web design, web development, digital marketing, and mobile app development, spanning across various platforms. Our commitment extends to delivering enhanced services and adept solutions to our esteemed clientele, effectively addressing their requirements and facilitating the realization of their objectives.