Seo Manager Vacancy | SEO Manager Job
Job posted on 2024-04-15 by RGB Web Tech
We are looking for an experienced and creative Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will have a strong grasp of digital marketing strategies, data analytics, and a passion for staying ahead of industry trends. As a Digital Marketing Manager, you will be responsible for planning, implementing, and overseeing digital marketing campaigns to drive brand awareness, customer engagement, and conversion across various online channels.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to meet company goals, including increasing brand awareness, website traffic, and lead generation.
- Manage and oversee digital marketing campaigns, including paid advertising (PPC), SEO/SEM, social media marketing, email marketing, and content marketing.
- Plan and execute effective SEO and SEM strategies to improve search engine rankings and drive organic traffic.
- Create and manage engaging social media content, ads, and campaigns across various platforms to build and engage with our online community.
- Oversee email marketing campaigns, including list segmentation, content creation, and A/B testing to optimize performance.
- Collaborate with the content team to develop compelling, SEO-friendly content that aligns with marketing objectives.
- Monitor and analyze the performance of digital marketing campaigns using analytics tools (Google Analytics, social media insights, etc.) and make data-driven decisions to optimize results.
- Manage digital advertising budgets, allocate resources effectively, and track return on investment (ROI) for each campaign.
- Stay up-to-date with industry trends, emerging digital technologies, and best practices to keep our digital marketing strategies competitive.
- Work with cross-functional teams, including graphic designers, web developers, and copywriters, to ensure cohesive and impactful campaigns.
- Report on digital marketing KPIs and provide regular updates to the management team.
- Develop and maintain relationships with key partners, agencies, and platforms in the digital marketing space.
- Ensure brand consistency and compliance with digital marketing best practices and legal requirements.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
- Proven experience as a Digital Marketing Manager or similar role with a successful track record of digital marketing campaigns.
- Strong understanding of digital marketing channels, tactics, and tools, including SEO/SEM, PPC, social media, email marketing, and content marketing.
- Proficiency in using digital marketing and analytics tools, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
- Strong analytical skills and the ability to interpret data to make informed decisions and optimizations.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Project management skills with the ability to manage multiple campaigns and tasks simultaneously.
- Strong leadership and team collaboration skills.
- Up-to-date knowledge of industry trends and best practices.
- Certifications in digital marketing platforms (e.g., Google Ads, Facebook Blueprint) are a plus.
Benefits:
- Competitive compensation package and performance-based bonuses.
- Opportunities for professional growth and development.
- Collaborative and innovative work environment.
- Access to the latest digital marketing tools and technologies.
- Chance to make a significant impact on the company's digital presence and growth.
Job Type:
- Full-time / Freelance / Part-time / Contract
Experience:
- A minimum duration of 6 months is mandatory.
- In case of no prior experience, you have the option to apply for an internship.
Location:
- Chandigarh (U.T.) India
Ready to embark on an exciting journey?
Submit your CV to join our team and dive into a rewarding career of innovation and growth!
About Company
RGB Webtech stands as a well-regarded software development company situated in Chandigarh City, India. As a pioneering and inventive IT enterprise, we proudly identify as a startup. Our spectrum of services encompasses comprehensive solutions in the realms of web design, web development, digital marketing, and mobile app development, spanning across various platforms. Our commitment extends to delivering enhanced services and adept solutions to our esteemed clientele, effectively addressing their requirements and facilitating the realization of their objectives.
We are seeking a skilled and experienced SEO Manager to lead our search engine optimization efforts. The ideal candidate will have a strong understanding of SEO best practices, a proven track record of improving organic search rankings, and a passion for staying up-to-date with industry trends. As an SEO Manager, you will be responsible for developing and executing SEO strategies to increase our website's visibility, organic traffic, and overall search engine performance.
Key Responsibilities:
- Develop and execute comprehensive SEO strategies to improve organic search rankings and drive targeted traffic to our website.
- Perform keyword research to identify high-potential keywords and phrases, and integrate them into website content, meta tags, and headers.
- Conduct SEO audits to identify technical issues and recommend on-site optimizations for improved search engine performance.
- Collaborate with the content team to develop and optimize SEO-friendly content, ensuring it aligns with keyword strategies.
- Manage and optimize off-site SEO efforts, including link-building campaigns and partnerships, to improve domain authority.
- Monitor and analyze website traffic, search engine rankings, and user behavior using SEO and analytics tools.
- Stay up-to-date with search engine algorithms, industry trends, and best practices to adapt strategies accordingly.
- Provide regular SEO performance reports, insights, and recommendations to the marketing team and senior management.
- Work closely with web developers, designers, and content creators to implement SEO recommendations.
- Collaborate with the marketing team to align SEO strategies with overall marketing goals and initiatives.
- Identify and resolve technical SEO issues, such as crawl errors, duplicate content, and site speed.
- Stay informed about competitor SEO strategies and market trends to maintain a competitive edge.
- Research and implement emerging SEO trends, such as voice search optimization and mobile-first indexing.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
- Proven experience as an SEO Manager or similar role with a successful track record of improving search engine rankings and organic traffic.
- Strong understanding of SEO best practices, search engine algorithms, and SEO tools (e.g., Google Analytics, Google Search Console, Moz, SEMrush).
- Proficiency in keyword research and on-page optimization techniques.
- Knowledge of off-site SEO strategies, including link-building and outreach.
- Strong analytical and data interpretation skills, with the ability to draw actionable insights from data.
- Excellent written and verbal communication skills.
- Project management skills with the ability to prioritize and manage multiple SEO initiatives.
- Collaborative and team-oriented mindset, with the ability to work cross-functionally.
- Continuous learning mindset to keep up with evolving SEO trends.
- Certifications in SEO or related digital marketing fields are a plus.
Benefits:
- Competitive compensation package and performance-based bonuses.
- Opportunities for professional growth and development.
- Collaborative and innovative work environment.
- Access to the latest SEO tools and technologies.
- Chance to make a significant impact on the company's online visibility and growth.
Job Type:
- Full-time / Freelance / Part-time / Contract
Experience:
- A minimum duration of 6 months is mandatory.
- In case of no prior experience, you have the option to apply for an internship.
Location:
- Chandigarh (U.T.) India
Ready to embark on an exciting journey?
Submit your CV to join our team and dive into a rewarding career of innovation and growth!
About Company
RGB Webtech stands as a well-regarded software development company situated in Chandigarh City, India. As a pioneering and inventive IT enterprise, we proudly identify as a startup. Our spectrum of services encompasses comprehensive solutions in the realms of web design, web development, digital marketing, and mobile app development, spanning across various platforms. Our commitment extends to delivering enhanced services and adept solutions to our esteemed clientele, effectively addressing their requirements and facilitating the realization of their objectives.