An SSL certificate is a digital certificate that authenticates a website's identity and enables an encrypted connection. SSL stands for Secure Sockets Layer, a security protocol that creates an encrypted link between a web server and a web browser.

Companies and organizations need to add SSL certificates to their websites to secure online transactions and keep customer information private and secure.

In short: SSL keeps internet connections secure and prevents criminals from reading or modifying information transferred between two systems. When you see a padlock icon next to the URL in the address bar, that means SSL protects the website you are visiting.

Since its inception about 25 years ago, there have been several versions of SSL protocol, all of which at some point ran into security troubles. A revamped and renamed version followed — TLS (Transport Layer Security), which is still in use today. However, the initials SSL stuck, so the new version of the protocol is still usually called by the old name.

Comprehensive security and protection for your domain and server

In the modern, connected world, security is a growing concern. Protection of online personal data and privacy from hackers and identity thieves is more important today than ever before. The need for online security, data encryption and protection has increased to the extent that search engines have started penalizing websites that don’t provide secure browsing. In an era where your website can be accessed from just about any internet-enabled device – including mobile phones, tablets, web-enabled home appliances, smart-watches and other smart wearables, you cannot afford to not offer a secure environment to your website visitors.

When a Secure Sockets Layer (SSL) Certificate is installed on your website, it creates a secure browsing environment through the HTTPS protocol. It provides security for sensitive information related to usernames and passwords, credit card and bank information. Search engines like SSL certs and reward websites by increasing their ranking position. Customers tend to trust secure https websites more, so when your website shows up as secure in search engines, searchers are more likely to click on your listing. In turn, this will improve your website traffic and conversion rates. Data is kept safe between web servers, and customers do not need to worry about their information being intercepted. Without an SSL certificate, data sent to the server without encryption can be easily intercepted by hackers or criminals and used for harmful purposes.

How does an SSL Certificate work?

SSL Certificates use a secure transaction called a public key cryptography. This cryptography uses two keys, one is public, and one is private. The public key is used to encrypt messages or information sent over your server. When there is a request for information from a browser, the private key is used to unlock the encrypted message or information as it passes from your server to the browser. The information cannot be accessed anywhere in between the website and server without the private key. A website where the SSL certificate is installed correctly will show its domain name starting with HTTPS instead of HTTP.

SSL Certificates must be obtained from a trusted Certificate Authority with Root Certificates. To have a trusted Certificate, the end user should have the Root Certificate on their machine. If the Root Certificate is not present, the end user will receive error messages. This can cause the end user to bounce off your entrusted website and find a company which is trusted.

How to Install a SSL Certificate?

Flying Cow Design’s engineering team will install the SSL Certificate onto your server. This will ensure a secure connection with all website browsers and your website server. Once your SSL Certificate is successfully installed, you will notice your website address changes from HTTP to HTTPS; meaning it is secure. You and your customers will notice a padlock or ‘green’ address bar, indicating it is a secure website. You can also purchase SSL certificates from us. Check prices below.

How do SSL certificates work?

SSL works by ensuring that any data transferred between users and websites, or between two systems, remains impossible to read. It uses encryption algorithms to scramble data in transit, which prevents hackers from reading it as it is sent over the connection. This data includes potentially sensitive information such as names, addresses, credit card numbers, or other financial details.

The process works like this:

A browser or server attempts to connect to a website (i.e., a web server) secured with SSL.
The browser or server requests that the web server identifies itself.
The web server sends the browser or server a copy of its SSL certificate in response.
The browser or server checks to see whether it trusts the SSL certificate. If it does, it signals this to the web server.
The web server then returns a digitally signed acknowledgement to start an SSL encrypted session.
Encrypted data is shared between the browser or server and the webserver.

This process is sometimes referred to as an "SSL handshake." While it sounds like a lengthy process, it takes place in milliseconds.

When a website is secured by an SSL certificate, the acronym HTTPS (which stands for HyperText Transfer Protocol Secure) appears in the URL. Without an SSL certificate, only the letters HTTP – i.e., without the S for Secure – will appear. A padlock icon will also display in the URL address bar. This signals trust and provides reassurance to those visiting the website.

To view an SSL certificate's details, you can click on the padlock symbol located within the browser bar. Details typically included within SSL certificates include:

The domain name that the certificate was issued for
Which person, organization, or device it was issued to
Which Certificate Authority issued it
The Certificate Authority's digital signature
Associated subdomains
Issue date of the certificate
The expiry date of the certificate
The public key (the private key is not revealed)

Why you need an SSL certificate

Websites need SSL certificates to keep user data secure, verify ownership of the website, prevent attackers from creating a fake version of the site, and convey trust to users.

If a website is asking users to sign in, enter personal details such as their credit card numbers, or view confidential information such as health benefits or financial information, then it is essential to keep the data confidential. SSL certificates help keep online interactions private and assure users that the website is authentic and safe to share private information with.

More relevant to businesses is the fact that an SSL certificate is required for an HTTPS web address. HTTPS is the secure form of HTTP, which means that HTTPS websites have their traffic encrypted by SSL. Most browsers tag HTTP sites – those without SSL certificates – as "not secure." This sends a clear signal to users that the site may not be trustworthy – incentivizing businesses who have not done so to migrate to HTTPS.

An SSL certificate helps to secure information such as:

Login credentials
Credit card transactions or bank account information
Personally identifiable information — such as full name, address, date of birth, or telephone number
Legal documents and contracts
Medical records
Proprietary information

Types of SSL certificate

There are different types of SSL certificates with different validation levels. The six main types are:

Extended Validation certificates (EV SSL)
Organization Validated certificates (OV SSL)
Domain Validated certificates (DV SSL)
Wildcard SSL certificates
Multi-Domain SSL certificates (MDC)
Unified Communications Certificates (UCC)

Extended Validation certificates (EV SSL)

This is the highest-ranking and most expensive type of SSL certificate. It tends to be used for high profile websites which collect data and involve online payments. When installed, this SSL certificate displays the padlock, HTTPS, name of the business, and the country on the browser address bar. Displaying the website owner's information in the address bar helps distinguish the site from malicious sites. To set up an EV SSL certificate, the website owner must go through a standardized identity verification process to confirm they are authorized legally to the exclusive rights to the domain.

Organization Validated certificates (OV SSL)

This version of SSL certificate has a similar assurance similar level to the EV SSL certificate since to obtain one; the website owner needs to complete a substantial validation process. This type of certificate also displays the website owner's information in the address bar to distinguish from malicious sites. OV SSL certificates tend to be the second most expensive (after EV SSLs), and their primary purpose is to encrypt the user's sensitive information during transactions. Commercial or public-facing websites must install an OV SSL certificate to ensure that any customer information shared remains confidential.

Domain Validated certificates (DV SSL)

The validation process to obtain this SSL certificate type is minimal, and as a result, Domain Validation SSL certificates provide lower assurance and minimal encryption. They tend to be used for blogs or informational websites – i.e., which do not involve data collection or online payments. This SSL certificate type is one of the least expensive and quickest to obtain. The validation process only requires website owners to prove domain ownership by responding to an email or phone call. The browser address bar only displays HTTPS and a padlock with no business name displayed.

Wildcard SSL certificates

Wildcard SSL certificates allow you to secure a base domain and unlimited sub-domains on a single certificate. If you have multiple sub-domains to secure, then a Wildcard SSL certificate purchase is much less expensive than buying individual SSL certificates for each of them. Wildcard SSL certificates have an asterisk * as part of the common name, where the asterisk represents any valid sub-domains that have the same base domain. For example, a single Wildcard certificate for *website can be used to secure:

Payments.yourdomain.com
Login.yourdomain.com
Mail.yourdomain.com
Download.yourdomain.com
anything.yourdomain.com

Multi-Domain SSL Certificate (MDC)

A Multi-Domain certificate can be used to secure many domains and/or sub-domain names. This includes the combination of completely unique domains and subdomains with different TLDs (Top-Level Domains) except for local/internal ones.

For example:

www.example.com
Example.org
Mail.this-domain.net
Example.anything.com.au
Checkout.example.com
secure.example.org

Multi-Domain certificates do not support sub-domains by default. If you need to secure both www.example.com and example.com with one Multi-Domain certificate, then both hostnames should be specified when obtaining the certificate.

Unified Communications Certificate (UCC)

Unified Communications Certificates (UCC) are also considered Multi-Domain SSL certificates. UCCs were initially designed to secure Microsoft Exchange and Live Communications servers. Today, any website owner can use these certificates to allow multiple domain names to be secured on a single certificate. UCC Certificates are organizationally validated and display a padlock on a browser. UCCs can be used as EV SSL certificates to give website visitors the highest assurance through the green address bar.

It is essential to be familiar with the different types of SSL certificates to obtain the right type of certificate for your website.

How to obtain an SSL certificate

SSL certificates can be obtained directly from a Certificate Authority (CA). Certificate Authorities – sometimes also referred to as Certification Authorities – issue millions of SSL certificates each year. They play a critical role in how the internet operates and how transparent, trusted interactions can occur online.

The cost of an SSL certificate can range from free to hundreds of dollars, depending on the level of security you require. Once you decide on the type of certificate you require, you can then look for Certificate Issuers, which offer SSLs at the level you require.

Obtaining your SSL involves the following steps:

Prepare by getting your server set up and ensuring your WHOIS record is updated and matches what you are submitting to the Certificate Authority (it needs to show the correct company name and address, etc.)
Generating a Certificate Signing Request (CSR) on your server. This is an action your hosting company can assist with.
Submitting this to the Certificate Authority to validate your domain and company details
Installing the certificate they provide once the process is complete.

Once obtained, you need to configure the certificate on your web host or on your own servers if you host the website yourself.

How quickly you receive your certificate depends on what type of certificate you get and which certificate provider you procure it from. Each level of validation takes a different length of time to complete. A simple Domain Validation SSL certificate can be issued within minutes of being ordered, whereas Extended Validation can take as long as a full week.

Can an SSL certificate be used on multiple servers?

It is possible to use one SSL certificate for multiple domains on the same server. Depending on the vendor, you can also use one SSL certificate on multiple servers. This is because of Multi-Domain SSL certificates, which we discussed above.

As the name implies, Multi-Domain SSL Certificates work with multiple domains. The number is left up to the specific issuing Certificate Authority. A Multi-Domain SSL Certificate is different from a Single Domain SSL Certificate, which – again, as the name implies – is designed to secure a single domain.

To make matters confusing, you may hear Multi-Domain SSL Certificates, also referred to as SAN certificates. SAN stands for Subject Alternative Name. Every multi-domain certificate has additional fields (i.e., SANs), which you can use to list additional domains that you want to cover under one certificate.

Unified Communications Certificates (UCCs) and Wildcard SSL Certificates also allow for multi-domains and, in the latter case, an unlimited number of subdomains.

What happens when an SSL certificate expires?

SSL certificates do expire; they don't last forever. The Certificate Authority/Browser Forum, which serves as the de facto regulatory body for the SSL industry, states that SSL certificates should have a lifespan of no more than 27 months. This essentially means two years plus you can carry over up to three months if you renew with time remaining on your previous SSL certificate.

SSL certificates expire because, as with any form of authentication, information needs to be periodically re-validated to check it is still accurate. Things change on the internet, as companies and also websites are bought and sold. As they change hands, the information relevant to SSL certificates also changes. The purpose of the expiry period is to ensure that the information used to authenticate servers and organizations is as up-to-date and accurate as possible.

Previously, SSL certificates could be issued for as long as five years, which was subsequently reduced to three and most recently to two years plus a potential extra three months. In 2020, Google, Apple, and Mozilla announced they would enforce one-year SSL certificates, despite this proposal being voted down by the Certificate Authority Browser Forum. This took effect from September 2020. It is possible that in the future, the length of validity will reduce still further.

When an SSL certificate expires, it makes the site in question unreachable. When a user's browser arrives at a website, it checks the SSL certificate's validity within milliseconds (as part of the SSL handshake). If the SSL certificate has expired, visitors will receive a message to the effect of — "This site is not secure. Potential risk ahead".

While users do have the option to proceed, it is not advisable to do so, given the cybersecurity risks involved, including the possibility of malware. This will significantly impact bounce rates for website owners, as users rapidly click off the homepage and go elsewhere.

Keeping on top of when SSL certificates expire presents a challenge for larger businesses. While smaller and medium-sized businesses (SMEs) may have one or only a few certificates to manage, enterprise-level organizations that potentially transact across markets – with numerous websites and networks – will have many more. At this level, allowing an SSL certificate to expire is usually the result of oversight rather than incompetence. The best way for larger businesses to stay on top of when their SSL certificates expire is by using a certificate management platform. There are various products on the market, which you can find using an online search. These allow enterprises to see and manage digital certificates across their entire infrastructure. If you do use one of these platforms, it is important to log in regularly so you can be aware of when renewals are due.

If you allow a certificate to expire, the certificate becomes invalid, and you will no longer be able to run secure transactions on your website. The Certification Authority (CA) will prompt you to renew your SSL certificate before the expiration date.

Whichever Certificate Authority or SSL service you use to obtain your SSL certificates from will send you expiration notifications at set intervals, usually starting at 90 days out. Try to ensure that these reminders are being sent to an email distribution list — rather than a single individual, who may have left the company or moved to another role by the time the reminder is sent. Think about which stakeholders in your company are on this distribution list to ensure the right people see the reminders at the right time.

How to tell if a site has an SSL certificate

The easiest way to see if a site has an SSL certificate is by looking at the address bar in your browser:

If the URL begins with HTTPS instead of HTTP, that means the site is secured using an SSL certificate.
Secure sites show a closed padlock emblem, which you can click on to see security details – the most trustworthy sites will have green padlocks or address bars.
Browsers also show warning signs when a connection is not secure — such as a red padlock, a padlock which is not closed, a line going through the website's address, or a warning triangle on top of the padlock emblem.

How to ensure your online session is safe

Only submit your personal data and online payment details to websites with EV or OV certificates. DV certificates are not suitable for eCommerce websites. You can tell if a site has an EV or OV certificate by looking at the address bar. For an EV SSL, the organization's name will be visible in the address bar itself. For an OV SSL, you can see the organization's name's details by clicking on the padlock icon. For a DV SSL, only the padlock icon is visible.

Read the website's privacy policy. This enables you to see how your data will be used. Legitimate companies will be transparent about how they collect your data and what they do with it.

Look out for trust signals or indicators on websites. As well as SSL certificates, these include reputable logos or badges which show the website meets specific security standards. Other signs that can help you determine if a site is real or not include checking for a physical address and telephone number, checking their returns or refunds policy, and making sure prices are believable and not too good to be true.

Stay alert to phishing scams. Sometimes cyber attackers create websites that mimic existing websites to trick people into purchasing something or logging in to their phishing site. It is possible for a phishing site to obtain an SSL certificate and therefore encrypt all the traffic that flows between you and it. A growing proportion of phishing scams occur on HTTPS sites — deceiving users who feel reassured by the padlock icon's presence.

To avoid these kinds of attacks:

Always examine the domain of the site you are on and ensure it is spelled correctly. The URL of a fake site might differ by only one character – e.g., amaz0n.com instead of amazon.com. If in doubt, type the domain directly into your browser to make sure you are connecting to the website you intend to visit.
Never enter logins, passwords, banking credentials, or any other personal information on the site unless you are sure of its authenticity.
Always consider what a particular site is offering, whether it looks suspicious, and whether you really need to register on it.
Make sure your devices are well protected: Kaspersky Internet Security checks URLs against an extensive database of phishing sites, and it detects scams regardless of how "safe" the resource looks.

Cybersecurity risks continue to evolve but understanding the types of SSL certificates to look out for and how to distinguish a safe site from a potentially dangerous one will help internet users avoid scams and protect their personal data from cybercriminals.

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