RGB Web Tech

RGB Web Tech

iPhone App Store Optimization Service

Last updated on March 25th, 2023 by RGB Web Tech

Best iPhone App Store Optimization Service Provider Company in India. The App Store is a digital distribution platform, developed and maintained by Apple Inc. for mobile apps on its iOS operating system. The store allows users to browse and download apps developed with Apple's iOS software development kit. Apps can be downloaded on the iPhone smartphone, the iPod Touch handheld computer, or the iPad tablet computer, and some can be transferred to the Apple Watch smartwatch or 4th-generation or newer Apple TVs as extensions of iPhone apps.

The App Store was opened on July 10, 2008, with an initial 500 applications available. As of 2017, the store features over 2.1 million apps.

Developers have multiple options for monetizing their applications, ranging from free, free with in-app purchases and paid. However, the App Store has been criticized for a lackluster development environment, prompting the company in June 2016 to announce a "renewed focus and energy" on the store. Major changes introduced in the following months include ads in search results, a new app subscription model, and the ability for developers to respond to customer reviews. Additionally, Apple began a process to remove old apps that do not function as intended or that do not follow current app guidelines, with app research firms noticing significant numbers of app removals from the store. Furthermore, with the release of iOS 11 in September 2017, App Store received a complete design overhaul, bringing a greater focus on editorial content and daily highlights, as well as a design similar in style to several of Apple's built-in iOS apps.

Why is ASO (App Store Optimization Service) important for iOS (iPhone/iPad)?

According to Forrester, 63% of apps are discovered through app store searches. This makes search, in the app store, the most used method for discovering and downloading new apps. Recently, at Google I/O, Ankit Jain reported that "For the average app, search actually makes up the vast majority of installs." Simply put, this means that:

If you're not using ASO to increase your app's search ranking, you're missing out on the largest discovery channel available to your app.

With hundreds of thousands of apps in each app store vying to rank above one another, the amazing reality is that the majority of publishers are not investing in app store optimization. So here's our gift to you. ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app's ranking and overall success.

As such the greatest challenge faced by developers and businesses is to get their app noticed and this is where app store optimization (ASO) comes in existence.

Why You Need App Store Optimization for iOS (iPhone/iPad)?

  • It will bring organic downloads.
  • Reach Targeted Audience.
  • Less costly & Less time consuming.

Key Factors for App Store Optimization for iOS (iPhone/iPad)

Application Title: Your app title should be relevant to your application, it should tell the working of your app in just a single glance. This is the most important part of ASO, if the title of your app can’t elaborate on the workings of your application to the user, he/she will probably move on to another app. A total number of 255 characters can be used to make your application’s title, you should use that space properly to describe user what it does. Many developers simply stuff keywords and create long titles, which do not make any sense, you should keep it in mind that inappropriate titles that are too much spam can turn the user off.

Application Keywords: You are only allowed to use 100 characters to pick up the keywords by understanding your market, your competitors and popular search phrases. All the keywords change seasonally, so picking up the right keyword every time is undoubtedly a full-time job. We use the seigniorial data from inside the app store to help the user in picking up the appropriate keyword. You should not use long and lengthy keywords. You can use keyword planners, which are very useful in picking up the keywords but do remember that they use data from Google Web Search, not the App Store Search. We use actual data from inside the application in the complete process.

Application Reviews and Ratings: Reviews and Ratings are two of the special parts of ASO (Application Store Optimization). More than 30 percent of your search ranking is totally based on your on-page optimization. As a mobile app advertising agency, RGB Webtech can analyze your reviews and will leverage them to increase your App store search rankings. With the help of our skilled and experienced employees, we can easily understand how users view your application, so that we may work on that part to make your app more popular.

Application Description: If a user wants to read your application description, it means he/she is willing to download your app. Getting a user to view your app description is just like making him/her visit your website. This is the key to optimizing factor of this process, which you should use to sell your application and elaborate correct explanations for what the user is downloading it. Your application description should clearly define the working of your application, otherwise, your app will get bad reviews and ratings, which can be proved to be harmful to your online business.

Application Logo: You can also capture a user’s interest in just about 3-5 seconds as they see the list of applications, to choose an app they want. You have to ensure that your application is very creatively and effectively expressing the working of your application just by its icon. This is also an important part of the process and should have lots of thoughts behind it...

Application Screenshots: You should also use screenshots of all of the best features of your application, which clearly defines your app’s functionality. Just keep in mind that people usually judge a book by its cover and a store by what is being displayed in the windows, so, just make sure that you fill up all the space given for the screenshots. Moreover, you can also add some quick text to call what is being displayed if required.

Application Publisher Name: Users also search any application by its publisher name at App Store. You can also use this name to include keywords tied up with your application. You might consider publishing under several trade names of your company, which fits the different types of apps you are developing.

Application Category: Picking up the primary and secondary category of your application is undoubtedly a great decision, on which the success of your application depends. The right category will take you in front of qualified customers, while the wrong category will result in lackluster for your application.


RGB Webtech - Web Design & Development Company

We are a startup and innovative IT Company. We provide complete Web Design, Web Development, Digital Marketing and App Development solutions.

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