Last updated on March 1st, 2022 by RGB Web Tech
How to use Meta Influence Meter Tag on your website? Unfortunately, we still hear from people who claim that meta tags have no influence on your ranking with the search engines. Let us show you that they skip certain very important points.
In Search Engine Optimization (SEO) meta tags play an important role! Especially the meta description is very important because this tag is shown as a small text under the search result. This small text combined with a relevant title tag form the text that has to persuade the person that is searching to click on your website. That leads to a much higher CTR (Click Through Rate) and actual conversion. Eventually, it is the CTR and the conversion that make the ranking position of your website.
There are many meta tags and HTML-tags and obviously, they don't all influence the search result. E.g. The HTML cookie tag doesn't have any influence on your ranking with the search engines but the title of your page, the keywords, and the description meta tags are very important.
To measure the influence of the meta tag we use the following symbols:
To make it easier for you we have placed an influence meter on every explanation page of a meta tag or an HTML tag. Eventually, every part of your website is important and will influence the ranking of your website. With SEO (Search Engine Optimization) everything has to be perfect and correct.
Let say you want to place a part of your old content in an online archive. The "abstract meta tag" is the right one to use. But for a ranking in Yahoo or Google, this tag is of no use. But hold on: if your pages with the abstract meta tag can be archived and people use your archive to link to information, it has positive influence after all. And remember search engines are all connected.
So "no influence" does not exist unless a meta tag is simply outdated. All the little bits of SEO will help you get a better ranking.
Some experts claim meta tags are of no use.
In their tests they focus on the meta tags keywords and make one big mistake: the meta tags have to be relevant. Bogus words like "pikdifikdifkdidkfidki, dkdkdkdkdkfjieie, ddkfieipdkfje and ododkfidifkjdiekf", misspelled words, your competitors name in the keywords are indeed useless. But if you create your meta tags with care, search-engines will use your tags one-on-one.
Please take a look at Google Webmasters Help pages and read Google's opinion. Google uses the meta tags and the even support the use of a title and description tag. Yahoo!’s official guidelines used to categorically state they use meta tags.
So don't be fooled by the self-proclaimed experts... Most of them have a hidden agenda. They will try to sell you their product and don't want you to know: meta tags are free!
Also, read the report on the bogus test at "ieuefiuifdfjlkjdifadfjl"
Where should you add meta tags?
You may add the meta tags in all of your web-pages, so not only in the first index page. Make sure that on every page relevant meta tags are added. Add keywords and phrases that are relevant and correspond to the text on that specific page. It might be a lot of work to add specific meta tags to each page but you will notice in time that it works!