Social Media Statistics You Must Know

Last updated on January 19, 2025 by RGB Web Tech

Social media boasts of 4.55 billion users now–about 57.6% of the total world population. Its ability to connect the world never ceases to amaze.

It has become the number one source of marketing.

91.9% of U.S. marketers are active on social media and believe in its power to deliver measurable marketing, sales, customer support, and branding results.

And why not?

Multiple platforms offer great ROI, enabling them to reach a large audience at a low cost!

But not every presence creates a desirable impact! To achieve that branding edge, you need to develop social media strategies as early as possible.

So have you planned your social media strategies?

To carve out social media success, you have to know which platform best fits your business needs! Surely you don’t want to end up wasting your marketing effort and budget for a meager ROI!

That’s why we have listed the most important statistics from top social media platforms, so you make the call in one go!

We have grouped each network statistic under specific categories to give you an insight into the platform’s holistic performance! It will help you make actionable decisions for that particular social media sphere.

Demographic Statistics : These numbers sum up the dynamics of the majority of users in the platform. You get to know about their age, gender, income, location, and more, so you can personalize your messaging and win their trust!

Usage Statistics : These statistics tell you how people access and use a particular social platform. You get an idea of how they interact with the network and which features they use the most, so you predict their behavior in advance.

Engagement Statistics : These numbers give you a quick insight into the kind of engagement you should expect from a particular content type. This will help you massively when you plan out your social media content calendar to filter out which content you should be choosing to garner maximum engagement.

Business Statistics : These statistics inform you how businesses use these platforms for marketing themselves, from social selling and providing customer service to branding and content marketing.

Ads Insights : These figures depict how brands invest in ads, how much returns they receive, and the response on these platforms. If you are confused about allocating your ad budget for different social media campaigns, checking out this specific section can be pretty helpful.

Top Brands : Every field has its own set of top performers. Learning from them can help speed up processes to achieve crucial milestones. We have summed up each platform’s top brands that have emerged as the best social media marketing players.

So go ahead and unearth all critical metrics you should know before finalizing your social media strategy!

Let’s begin!

1. Facebook Social Media Statistics You Must Know

2. Instagram Social Media Statistics You Must Know

3. Pinterest Social Media Statistics You Must Know

4. Twitter Social Media Statistics You Must Know

5. LinkedIn Social Media Statistics You Must Know

6. Tiktok Social Media Statistics You Must Know

7. SnapChat Social Media Statistics You Must Know

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text

If you found this article helpful, we encourage you to share it on your social media platforms—because sharing is caring! For more information about article submissions on our website, feel free to reach out to us via email.

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Written by RGB Web Tech

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Facebook Social Media Statistics You Must Know

Last updated on January 19, 2025 by RGB Web Tech

Facebook is the OG social media platform and the largest one by nearly every metric. Love it or hate it, the social giant — and soon-to-be harbinger of the metaverse — is a must-have social media channel for marketers.

In this post, we cover 63 Facebook statistics, freshly updated for 2022. They will help you keep up with how people are using the platform and make data-informed decisions about your social media strategy.

Best Time to Post on Facebook

People log in to Facebook on both mobile devices and desktop computers, both at work and at home. How it's used depends heavily on the audience.

On average, the best time to post across industries is 9 a.m., when people are just starting work and going online for the first time.
Facebook sees another increase in clickthrough rates between 11:00 a.m. to 12 p.m., when folks are taking their lunch break.
The hours of 3:00 PM – 4:00 PM are also promising posting times for B2C, B2B, software, and higher-ed organizations.
The best days to post on Facebook are Thursday to Sunday.

When is the Best Time to Post on Facebook Networks?

Marketing on the world’s most popular social network isn’t as easy as it used to be. Organic reach has been in sharp decline for years, and it’s increasingly becoming a pay-to-play platform.

But, that doesn’t mean it’s time to ignore organic efforts here. Optimizing your posting schedule is part of refining a broader strategy to get as much opportunity here as possible.

B2C Businesses: Similar to Instagram, people jump on Facebook when they have breaks in their day.
B2B Businesses: And when it comes to B2B, it appears as though catching people when they need a brain break in the afternoon is effective.
Software Businesses: Again, for software companies, before work, after work, and mid-afternoon is best. It's notable that noon isn't the most effective (which could mean opportunity, or it could mean that time is just too competitive).
Healthcare Companies: Mornings work best for healthcare companies. Catching people when they're waking up is the best time here, which makes sense, since people may be looking for entertainment rather than improving their health later in the day.
Media Companies: The best times to catch people for news are when they're waking up, going to lunch, or just getting home from work. Those lineup with times a lot of people catch up on news in general.
Higher Education: See a pattern emerging here? If you're sharing content for higher education, consider experimenting with the peak times shown below, and posting when there's less activity, too.

Facebook Network Summary

When the CoSchedule team crunched the data, the following times and ranges appeared to drive the most activity:

B2C: 9 am to 10 am, 12 pm - 1 pm, 4 pm to 5 pm.
B2B: 9 am to 4 pm, with 3 pm to 4 pm being the best.
Software Services: 9 am to 5 pm, then it drops off. 9 am, 3 pm, and 5 pm are the best.
Healthcare: 6 am-7 am, 9 am, 11 am-Noon.
Media: 7 am, 11 am, 6 pm.
Higher Education: 8 am, Noon, 3 pm.

Other Sources

Here’s what other sources say about general best times to post:

Hootsuite suggests posting between noon and 3 pm on weekdays. That’d catch people on lunch, or when they’re looking for an afternoon distraction.
Bootcamp Digital suggests following the times your Insights say are best, posting 1 to 4 times a week with high-quality content.
TrackMaven suggests that 8 pm on Thursdays is the best time.
Hubspot says 1 pm to 4 pm is generally best.
Falcon.io’s findings are similar, saying that noon to 4 pm is where most of the action is at.
When it comes to Facebook Live, a study from FreeCodeCamp found 6 am to 7 am, Monday through Friday, provided the best results. One caveat: it’s extremely important to test this data for yourself. Fortunately, they provide an entire framework on how to do this (provided you’re ready to roll up your sleeves and get your hands dirty with coding and APIs).
The Balance adds that Facebook Live videos are getting significantly better performance than other types of posts.
Search Engine Journal says Facebook Live videos get 6x the engagement of traditional video content, but they need to be timed to align with when your audience is most active.
QuickSprout says times vary in different industries, but most see a boost later in the week.
Unmetric says the sweet spot is between 9 am and 2 pm.
Maria Halthoff recommends posting at 9 am, 1 pm, and 3 pm on Thursdays, Fridays, and weekends.
Impulse Creative suggests that the worst time to post is between 8 pm and 3 am.

Network Tips:

Avoid overly-promotional content.
Hashtags underperform here.
Mix up posts with and without links.

Active Users	2.91 B
Business Type	B2C/B2B
Marketing Tools	Facebook Ads, Sponsored Stories, Messenger ads
Ideal for	Latest News/ Content/ Stories, Building a Community
Aim at	Increasing Brand Awareness, Building a Community

Facebook Demographic Stats

Facebook has 2.91 billion monthly active users, an increase of 6% year-over-year.
81% of all adults in the United States have a Facebook account.
India is ranked first in terms of Facebook audience size with 400 million users.
The United States, Indonesia, and Brazil also have 200 million, 140 million, and 130 million Facebook users respectively.
Between the ages of 25 and 34, 12.5% of all active Facebook users are female, and 19% are male.
With 11.2 billion total visits, 1.5 billion unique visitors, and an average visit time of 21 minutes 52 seconds, Facebook is the third most visited website globally.
75% of high-income earners use Facebook.

Facebook Usage Stats

93 billion people on average log into Facebook daily.
Facebook is the world’s third-most downloaded app.
The average U.S. adult spends 33 minutes a day on Facebook.
36.9% of the total world population uses Facebook every month.
98.5% of users access Facebook from mobile devices.
The time spent on Facebook by U.S. teens saw a drop of 16% year-on-year.
69% of U.S. adults use Facebook.
Over 1.8 billion people now use Facebook Groups every month.
There are more than 70 million admins and moderators running active Facebook groups.
1 billion Facebook Stories are shared daily.
400 users sign up on Facebook every minute.
The U.S. adult population on Facebook uses the social media platform daily, while 49% of them use it several times a day.
43% of American users use Facebook to read the news.
16% of Facebook users are fake or duplicates.
60.6% of all social media users use Facebook.

Facebook Engagement Stats

More than 4 billion video views take place on Facebook every day.
Facebook generates 4 million likes every minute.
35 million people update their Facebook status every minute.
Facebook engagement increases by 18% on Thursday and Friday.
There are more than 350 billion photos already uploaded on Facebook.
85% of smartphone users have the Facebook app.
87.1% of U.S. marketers use Facebook.
57% of the brands feel Facebook stories effectively promote their products.
A video post increases interaction by 600% on Facebook.
90% of Facebook users post native videos.
85% of videos watched on Facebook are on mute.
A live video engagement is 26% on Facebook, higher than any other social media platform.
Facebook videos with captions increase the watch time by 12%.
49.9% of all posts are link posts, making it the most common Facebook content. This is followed by images and videos.
Status posts show a 0.14% engagement rate which is the highest for any content on Facebook.
The average engagement rate of Facebook posts is 3.91%.

Facebook Business Stats

There are more than 200 million businesses on Facebook.
44% of users admit that Facebook influences their shopping decision.
There are over 80 million business pages on Facebook.
15% of Facebook users shop on Facebook.
93% of all social media marketers use Facebook ads.
Facebook Ad Revenue is $28.2 billion in Q3 of 2021.
More than 160 million businesses use Facebook to interact with their customers.
The average organic reach for a Facebook post is 6.4% of the page’s total likes.
84% of video marketers use Facebook to promote their videos.
96% of B2C marketers and 91% of B2B marketers use Facebook

Facebook Ads Insights

2.28 billion people can be reached through adverts on Facebook.
43.5% of the ad audience is female, while 56.5% is male.
Adding a CTA button boosts the conversion rate by 2.85 times.
Cost-per-clicks are most expensive on Fridays and cheapest on Sundays.
The average cost-per-click is $1.86 on Facebook.
A CTA in the middle of the video has witnessed a higher conversion rate of 16.95%.
The cost of a video ad is 10% of carousel or single image ads.
Audiences aged 18-24 spend 75% of their time on Facebook watching video ads.
71% of shoppers feel they see relevant video ads on Facebook.
A Facebook user clicks on an average of 8 ads a month.

Facebook Top Brands

Samsung’s Facebook page is the most popular, with 161 million likes.
CGTN’s Facebook page has 117 million likes.
Real Madrid CF’s Facebook page has over 111 million likes.
Coca-Cola’s Facebook page has 109 million likes.
China Daily’s Facebook page has 103 million likes.

Facebook Trends 2022

Rise of Metaverse: Metaverse is all set to enhance the experience of brands and followers alike. This is the latest arena to socialize and associate with your folks online. You can play games, go to a virtual meeting, or even own digital properties! Facebook had this long-term vision of integrating AR/VR into our everyday lives, and Metaverse was the step towards it.

Pick Your Avatars: Now that Metaverse is setting its feet deeper, people are all set to pick up newer avatars to mark themselves present. You get to choose your cartoon self and be able to edit skin tones, attire, hairstyles, facial features, and more. This will help you distinguish yourself in the crowd and get along with other digital avatars.

Facebook Ads Splurge: For a few years, people have been complaining about the organic reach of Facebook. Marketers have taken the onus and started experimenting with Facebook ads for reaching out to the diversified demographic set. And it worked! That's why it's predicted that Facebook ads will continue to play out well. Also, there might be a price hike for ads, so better watch out and plan accordingly

Facebook Shops: Get your Facebook shops ready because e-shopping will be another major trend for 2022 on Facebook. Now businesses can sell their product the same way they do on websites. This added sales channel is an excellent platform for small businesses to boost their sales amid the rapid boom of eCommerce worldwide due to the pandemic.

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Written by RGB Web Tech

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Instagram Social Media Statistics You Must Know

Last updated on January 19, 2025 by RGB Web Tech

As of January 2022, roughly 31 percent of global Instagram audiences were aged between 25 and 34 years. Over two thirds of total Instagram audiences were aged 34 years and younger and this makes the platform particularly attractive for marketers.

Instagram users

With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 201 million and 157 million Instagram users each. In the United States, the number of Instagram users is projected to surpass 120 million MAU in 2023.

Instagram features

One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to its “vanishing photos” feature. As of the second quarter of 2021, Snapchat had 293 million daily active users.

Best Time to Post on Instagram

Instagram is meant for use on mobile devices. Approximately 60% of its U.S. users use the app daily, though it would appear that many engage with content more during off-work hours than during the workday.

On average, the best times to post on Instagram across industries are 1 p.m, and 5 p.m., during lunch and the end of the typical work day, respectively.
B2B organizations have the most times of high-clickthrough rates to choose from: 12 to 1 p.m., 5:00 to 6:00 p.m., and even as late as 8 to 9 p.m. when people are winding down for the day.
The best day to post on Instagram is Friday.

When is the Best Time to Post on Instagram Networks?

The popular visual social network isn’t much of a traffic driver (though it can be useful for directing targeted traffic toward specific pages using the one link you get in your bio), but it does have a highly engaged audience. Here’s when you can expect the most activity.

B2C Businesses: The best time for businesses selling consumer products here looks to be before work, over lunch, and when people are relaxing at home late at night.

B2B Businesses: The times for B2B are similar, with the most activity happening around lunch and after work.

Software Businesses: Not much change here either, though it seems like right before and right after lunch might be best. It's possible those of us working in software spend lunches looking away from screens.

Healthcare Companies: Healthcare businesses appear to do best at off-peak hours in mid-morning and early afternoon.

Media Companies: Driving traffic from Instagram is tough, but it's valuable for brand-building, even for media publishers. The best times are when people are just getting into work, taking their lunch break, or looking for an afternoon break.

Higher Education: When it comes to higher education, catching people after work appears to be most effective. It could be that people are responsive to the idea of advancing their education or making a career switch right when they're leaving work (hopefully you don't feel that way though).

Instagram Network Summary

Here are your best times broken down by industry (according to internal research by CoSchedule):

B2C: 8 am, 1 pm, and 9 pm.
B2B: 12 pm-1 pm, 5 pm-6 pm, 8 pm-9pm.
Software Services: 11 am, 1 pm, 5 pm.
Healthcare: 10 am and 2 pm.
Media: 9 am, 12 pm, and 3 pm.
Higher Education: 5 pm - 6 pm

Other Sources

What about other sources, though?

Later says your best bet is to post between 11 am and 1 pm, and 7 pm and 9 pm. The idea is to catch people over lunch and when they’re winding down for the night.
TrackMaven narrows that down further to 7 pm on Fridays.
HubSpot suggests rolling with any time other than 3pm-4pm (when people may be deep in work), or considering 8 am on Mondays to catch people starting their work weeks.
Post Planner, citing a study from Sprout, suggests avoiding 9 am to 4 pm when people are most likely at work.
Falcon.io suggests posting between 11 am and 1 pm (lunch hour for a lot of folks) or at 2 am (theoretically, this might mean catching people looking at their phones after bar close). Oberlo seconds the suggestion to post around lunchtime.
TruConversion reports that 2 am and 5 pm are the best times. That seconds the idea of posting in the early morning (late night?) hours, or right when people are leaving work.
Hootsuite says to post between noon and 1 pm, supporting the findings of several other studies.
BizTraffic deviates from other reports by saying you can post at literally any time on this network.
QuickSprout opines that Fortune 500 companies post most heavily during business hours.
The Drum suggests posting between 9 am and 6 pm Tuesday through Friday.

Network Tips:

Stick to using one filter.
Avoid posting more than once per day.
Consider sharing late at night and on weekends.

Active Users	2 B
Business Type	B2C
Marketing Tools	Instagram Ads, Story/ Photo/ Video Ads, Carousel Ads, IGTV
Ideal for	Visual Branding, Influencer Marketing and Relationship, Personal Branding
Aim at	Improving Brand Exposure, Generating Leads

Instagram Demographic Stats

Instagram has more than 2 billion active users.
64% of Instagrammers are under 34 years.
The 25-34 year old age group is the largest of the demographics, attributing to 31.2% of the total Instagram population.
Daily active users of Instagram stories are 500 million.
17.6% of the world population uses Instagram.
Instagram has 51.6% female and 48.4% male audiences.
The highest users of Instagram are in India (201 million), the U.S. (157 million), and Brazil (115 million).

Instagram Usage Stats

58% of marketers are planning to leverage reels in 2022.
About 6 in 10 Instagram users log in at least once daily.
21% of users log in weekly, and 16% log in less often than that.
38% of users log in to the platform multiple times.
More than 100 million photos are uploaded on the platform each day.
The average time spent on Instagram is 28 minutes.
70% of the people watch Instagram stories daily.
71.9% of the content on Instagram is photo posts.
130 million users tap on shopping posts each month.
40% of Instagrammers post stories daily

Instagram Engagement Stats

The average engagement rate for all post types is 0.83%.
The average engagement rate for photo posts is 0.81%, video posts is 0.61%, and carousel posts is 1.08%.
Business accounts with fewer than 10,000 followers have an average engagement rate of 1.11%.
Business accounts with 10,000-100,000 followers have an engagement rate of 0.93%.
The average number of likes per Instagram post is 1261.
Longer captions get better engagement.
On average, 10.7 hashtags are used in Instagram posts.
Instagram has 58% more engagement per follower than Facebook.
100 million Instagrammers watch or launch live videos daily.
Photos with faces perform almost 40% better than without faces.
Videos get 21.2% more engagement compared to images.
Posts with at least one hashtag average 12.6% more engagement.
Instagram users engage more on weekdays, with Wednesday and Thursday showing the most engagement.
Users like 4.2 billion posts on Instagram each day.
80% of the stories with voiceover or music drive better low funnel results than ads with no sound.
Posts with tagged locations get 79% more engagement.

Instagram Business Stats

More than 25 million businesses use Instagram to promote their services and products.
90% of accounts follow at least one business on Instagram.
2 in 3 people surveyed believe Instagram enables interaction with brands.
81% of Instagrammers use the platform for researching new products and services.
44% of businesses use stories to promote their products.
98% of fashion brands use Instagram.
67% of users watch branded stories.
83% of Instagram users discover new products and services on the platform.
73% of marketers are in favor of Instagram for influencer marketing.
The average monthly follower growth of business accounts on Instagram is +1.46%.
There are 500,000 active influencers on Instagram.
54% of all influencers on Instagram are nano influencers, while 33% are micro-influencers.
70% of shopping enthusiasts turn to Instagram for product discovery.
Instagram business accounts post an average of 1 post daily.

Instagram Ads Insights

50% of Instagram users are more interested in a brand when they see ads on Instagram.
Instagram marketers spend 69% of their budget on influencer marketing on Instagram.
The U.S. has the highest potential Instagram advertising reach, followed by India and Brazil.
75% of Instagrammers take action on at least one ad.
The highest Instagram advertising audience is from the 25-34 age group, which is 32.3% of all Instagrammers.
Instagram's advertising audience grew by 20.3%.
1.39 billion people can be reached through adverts on Instagram.
Marketers can reach 22.7% of the population aged 13+ with adverts on Instagram.
48.4% of the ad audience on Instagram is female, and 51.6% is male.
Collection ads receive 6% more conversions.
Video ads have 3x more engagement than photos.

Instagram Top Brands

National Geographic is the most popular, with 199 million followers.
Nike has 189 million followers on Instagram.
Real Madrid CF has 107 million followers on Instagram.
FC Barcelona has 103 million followers on Instagram.
The UEFA Champions League has 85.8 million followers on Instagram.

Instagram Trends 2022

Create More Reels: Instagram responded to millennials flocking to TikTok with its very own short video feature, Reels. Since its release, users are getting more reach and engagement from Reels than any other posting format on Instagram. On top of that, Instagram has also added TikTok's "Duet" like Remix function on Reels.

In-App Shopping: 70% of shopping enthusiasts turn to Instagram for product discovery, and 83% of Instagram users discover new products on the platform. With Instagram shops in the play, these consumers can also end their buying journey inside the app itself. With more and more shoppers tuning to Instagram, in-app shopping will be a big 2022 trend.

More Stories In Store: With 500 million daily users, Instagram stories are the most effective content on the platform to make your brands' presence engaging, effective, and fun. Instagram story trend is not going anywhere as 63% of Instagram influencers started to use stories "much more frequently" the past year, and 78% of brands had the best result on their influencer content through stories.

Creators Takeover: Many brands have recognized the role of influencers and creators in the social media community. Businesses can go for thematic campaigns with the creators to add credibility to their messaging and be more relatable. There will also be subscription models launched by the platform to safeguard the interests of creators and help them generate incomes continually apart from brand collabs.

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Written by RGB Web Tech

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Pinterest Social Media Statistics You Must Know

Last updated on January 19, 2025 by RGB Web Tech

In terms of global active users, Pinterest ranks as the 14th largest platform in the world as of January 2022.

The platform beats both Twitter and Reddit, but ranks below social networks like Facebook, Instagram, TikTok and Snapchat.

In February 2021, Pinterest reported 459 million monthly active users — that was the biggest year over year increase the platform had ever seen (up 37% year over year). But in February 2022, they reported a 6% decrease.

Pinterest is vastly overlooked as a marketing platform. If strong visuals are part of your content marketing strategy, then it makes total sense to get on Pinterest (especially if your audience is active there).

Best Time to Post on Pinterest

Pinterest users skew heavily female, and 29% of users are active on this channel on a regular basis.

The best times to post on Pinterest are 8 to 11 p.m. and, interestingly, 2 p.m. to 4:00 a.m. This could indicate some interest in the platform in non-North American time zones, which means global content is all the more important here.
Contrasting many of the other channels we've listed here, evening commutes tend to be some of the worst times to post to Pinterest. That could be due to the fact that it's not as "browseable," with many pins requiring navigation away from the channel.
Fridays and Saturdays may be the best times. This makes sense since people often use Pinterest to plan projects (and weekends are a good time to plan for the coming weeks).

Active Users	444 M
Business Type	B2C
Marketing Tools	Promoted Pins, Business Analytics
Ideal for	Interesting Ideas and Products, Driving Traffic to Blogs/ Sites
Aim at	Driving Traffic to Website and Increase Sales

Pinterest Demographic Stats

Pinterest global monthly active users are 444 million.
Out of all, 90.45 million active users are from the U.S.
38.8% of Pinterest users are in the age group of 25-34.
Pinterest has 78.1 million female users and 21.9 million male users in the U.S.
More than 75% of Pinterest users are from outside the U.S.
Females make up more than 70% of the users on the platform.
38.8% of the pinners are in the age group of 25-34.

Pinterest Usage Stats

More than 2 billion searches happen on Pinterest each month.
There are more than 5 billion boards on Pinterest.
74% of users use the Pinterest app.
Pinterest users have cumulatively placed over 200 billion pins.
85% of Pinterest usage occurs on mobile apps.
The average Pinterest user types in 8 searches per month.
Pinterest users, in general, spend 29% more while shopping than non-users.
86% of millennials use Pinterest to plan life events.
63% of millennials use the platform to search for products and services.
Over 75 billion pins have been uploaded to Pinterest.
Some 43% of Internet users in the U.S. have a Pinterest account.
High-income households are twice as likely to use Pinterest as low-income households.

Pinterest Engagement Stats

Video views on Pinterest have increased by 200%.
78% of Pinterest users say it’s useful to see brand content on the platform.
55% of people use Pinterest to shop and buy.
89% of U.S. pinners use Pinterest for inspiration in their path to purchase.
98% of the users have tried something they found on Pinterest.
Pinterest is most popular with women—especially moms.
Related Pins account for 40% of engagement on Pinterest.
More than 56 million pinners actively engage with home content.
70% use Pinterest to find accessories, watches, and jewelry.
52% use their platform to develop their knowledge of great food and drinks.
Dads are 3x more likely to have shared boards than the average male pinner.
80% of moms use Pinterest.
Pinterest trends increased to 56%, while the rest of the platforms rose to 38%.
600 million visual searches occur via the Pinterest lens every month.

Pinterest Business Stats

Interaction with organic Pinterest shopping pins has increased by 44%.
87% of people on Pinterest have bought a product because of Pinterest, while 93% use Pinterest to plan a future purchase.
76% of pinners save items to purchase later.
97% of all searches on Pinterest are unbranded.
Pins that show a product or service in action are 67% more likely to drive sales.
Shopping is a top priority for 48% of Pinterest users.
85% of pinners put visuals first when shopping for apparel and furniture.
61% of users have purchased because of sponsored pins.

Pinterest Ads Insights

233 million people can be reached with adverts on Pinterest.
77.1% of ad audiences are female, and 14.8% are male.
Marketers can reach 3.8% of the population that is aged 13+ with adverts.
The highest reach ranking of Pinterest is witnessed in the U.S., followed by Brazil and Mexico.
The majority of ad audiences on Pinterest are from the age group of 25-34, which constitutes 38.8% of all Pinterest users.
Quarter-on-quarter change of Pinterest’s advertising reach is +4.4%.
78% of users say content from brands is useful, including ads

Pinterest Top Brands

Oh Joy has an extensive following base of 15.2 million followers on Pinterest.
Poppytalk has 10.5 million followers on Pinterest.
Tasty has 10.4 million followers on Pinterest.
Pejper has 6.8 million followers on Pinterest.
Harper’s Bazaar has 6.4 million followers on Pinterest.

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Latest Technology Trends

Twitter Social Media Statistics You Must Know

Last updated on January 19, 2025 by RGB Web Tech

Twitter is an online social networking service that enables users to send short 280-character messages called tweets. According to recent social media industry figures, Twitter currently ranks as one of the leading social networks worldwide based on active users. As of the fourth quarter of 2020, Twitter had 192 million monetizable daily active users (mDAU) worldwide. Registered users can read and post tweets as well as follow other users via update feed. As of March 2021, former U.S. President Barack Obama was the most-followed celebrity on Twitter with nearly 130 million followers.

In 2019, the company’s revenue amounted to 3.46 billion U.S. dollars with a net income of over 1.47 billion U.S. dollars. The majority of company revenues are generated via advertising. The company went public in November 2013 and is ranked as one of the largest U.S. internet companies with a market capitalization of approximately 33 billion U.S. dollars as of February 2021.

Twitter has consistently been named as one of the most popular social networks of teenagers in the United States. However, in recent survey periods, the social network has lost most of its market share to mobile competitor Instagram and more importantly, Snapchat.

Recent social media data also proves that Twitter usage is becoming increasingly prominent during events. Live-tweeting happenings such as sporting events or television airings has become a popular way for consumers to engage online with others while sharing their thoughts on current experiences. According to industry measurements, TV series such as AMC’s The Walking Dead or HBO's Game of Thrones are currently ranked amongst the most popular television series online, based on their Twitter online buzz per episode and Twitter audience size. Twitter has also become an increasingly important tool in politics, with many elected officials, governments, and ministries having official Twitter accounts to make announcements and engage with the general population.

Best Time to Post on Twitter

Like Facebook, people use Twitter on both mobile devices and desktop computers, both at work and at home. How it's used also depends heavily on the audience -- but people often treat it like an RSS feed, and something to read during downtimes in their day, like commutes, work breaks, and so on.

Good times to tweet average around 8 to 10 a.m., as well as 6 - 9 p.m. -- which makes sense, given that it correlates with both morning and evening commutes.
B2C companies have the most hours to choose from where they would see heightened clickthrough rates on their content: 8 to 10 a.m., 12 p.m., and then 7 to 9 p.m.
If your goal is to maximize retweets and click throughs, aim for noon or 5 to 6 p.m.
For B2C companies, the best days to tweet are weekends. For B2B companies, the best days to tweet are weekdays. Coincidence? Not really. If you think about it, people shop for business needs when they're working (weekdays) and personal needs when they're off work (weekends).

When is the Best Time to Post on Twitter Networks?

Twitter is a high-volume network and it works best when you have a steady stream of relevant content. But, can you expect more engagement and clicks at certain times of day?

B2C Businesses: People use Twitter all day because it's so frequently updated, but catching people when they're waking up and winding down lines up with when most people do their heaviest web browsing.
B2B Businesses: That's (mostly) true whether you're in B2C or B2B.
Software Businesses: Promoting software services on Twitter deviates somewhat from other B2B and B2C verticals, in that it's best to catch people when they're in a work mindset and are taking a break from their tasks, or heading home.
Healthcare Companies: Mornings and evenings are your bread and butter for healthcare.
Media Companies: Media companies and bloggers are some of the heaviest publishers of Twitter content. While it's advisable to maintain a consistent stream of content throughout the day here, these are the times you can expect the most engagement.
Higher Education: Stick to mornings and evenings here.

Twitter Network Summary

B2C: 8 am-10 am, Noon, 7 pm-9 pm
B2B: 7 am-8 am, 11 am, 6 pm, 9 pm
Software Services: 10 am, 2 pm, 6 pm
Healthcare: 9 am, 6 pm
Media: 6 am-7 am, 11 am, 7 pm-8 pm, 10 pm
Higher Education: 8 am, 5 pm, 7 pm, 9 pm

Other Sources

And of course, here’s what other research says:

According to a Buffer analysis of over 4 million tweets, posing between 2am and 3am gets the most clicks on Twitter.
TrackMaven pins down the best time at 5 pm on Thursday.
Hubspot suggests noon to 3 pm or 5pm as the best times.
Falcon.io says noon is the definitive best time, with 5pm as the runner-up.
Bootcamp Digital simply suggests posting 2 to 10 (or more) times per day, spread throughout the day.
QuickSprout suggests avoiding weekends, and also says that CTRs are highest between noon and 6 pm.
Raka Creative suggests posting at 7-8 am, noon, or 5-6 pm between Tuesday and Thursday.
PostPlanner keeps it simple and suggests the best time is at 5 pm on Thursdays.

Network Tips:

Twitter is a high-volume platform.
Mix original and curated content.
Maintain a steady stream of tweets.

Active Users	353 M
Business Type	B2C/B2B
Marketing Tools	Hashtags, Promoted Tweets
Ideal for	Latest News/ Content/ Stories, Influencer Marketing and Relationship
Aim at	Increasing Brand Awareness, Building Better Customer Support Channel

Twitter Demographic Stats

Twitter has 211 million daily active users, while the monthly active users are 353 million.
83% of the world’s leaders are on Twitter.
79% of users of Twitter are not from the U.S.
38.5% of global Twitter users are aged between 25 and 34 years.
77.8 million active users are from the U.S., while 58.2 million users are from Japan and 24.5 million active users from India.
29.6% of Twitter users are female, and 70.4% are men.
7.1% of all people aged 13 and above use Twitter.
42% of all Twitter users are college graduates.
77% of Twitter users earn more than $75,000+ each year.

Twitter Usage Stats

26% of U.S. users check Twitter multiple times in a day.
46% of all Twitter users visit the platform daily.
25% of users use the app every week, while 71% visit at least weekly.
The average time spent on Twitter is 3 minutes and 39 seconds.
12% of U.S. users rely on Twitter for news.
The total number of tweets sent per day is 500 million.
The half-life of a tweet is 24 minutes.
The daily limit is 2400 tweets and 1000 messages per day.
9281 tweets are sent in one second.
There are 200 billion tweets per year.
80% of the active users access Twitter via smartphones.
Twitter’s total website traffic is 3 times the actual active user base.

Twitter Engagement Stats

79% of marketers have continued leveraging Twitter Spaces.
The average number of hashtags used each day on Twitter is 125 million.
Tweets with hashtags have witnessed engagement by 100% for individuals and 50% for brands.
Using 1-2 hashtags can get you 21% more engagement.
Tweets with more than 2 hashtags might have 17% lesser engagement.
Hashtagged tweets have a 55% more chance of being retweeted.
A user on Twitter has an average of 707 followers.
391 million followers have no followers at all.
The top 10% of tweeters contribute 92% of tweets in the U.S.
Twitter’s timeline generates +31% higher emotional connection and +28% higher levels of memorability versus the social media average.
“Face with Tears of Joy” is used 14.5 billion times, making it the most used emoji on Twitter.
Tweets with a GIF gain 55% more engagement than those without.
People watch 2 billion videos on Twitter daily.

Twitter Business Stats

67% of B2B businesses use Twitter as their marketing tool.
85% of SMB users on Twitter say providing customer service is important.
53% of Twitter users are likely to be the first purchasers of new products.
Companies using Twitter for customer service see a 19% lift in customer satisfaction.
50% of consumers use Twitter, while 36% follow brands on Twitter.
40% of the users admitted purchasing something they saw on Twitter.
92% of companies tweet more than once a day.
93% of brand followers on Twitter plan to buy from them.
69% of brand followers on Twitter have already purchased from them.

Twitter Ads Insights

436 million people can be reached with adverts on Twitter.
Ads with no hashtag received 23% more engagement.
Marketers on Twitter can reach 7.1% of the 13+ age group population with adverts.
29.6% of ad audiences are female, and 70.4% are male.
The highest reach ranking of Twitter ads is witnessed in the U.S., followed by Japan.
The majority of ad audiences on Twitter are males from the age group of 25-34 and females from the 18-24 age group.
The advertising revenue of Twitter grew 87% year on year.
Everyday revenue from location-based targeting campaigns increased by 7 times.
Advertisers saw a rise of 89% in video completion rates.
Total ad engagement increased by 32% year on year.
Around 164 million ads are shown on Twitter daily

Twitter Top Brands

CNN Breaking News’s Twitter profile has 61.8 million followers.
CNN’s Twitter profile has 55.7 million followers.
The New York Times’s Twitter profile has 51.2 million followers.
Nasa has 50.7 million followers on Twitter.
BBC Breaking News has 48.6 million followers on Twitter.

Twitter Trends 2022

Ultimate Source of News: No matter what happens around the world, it trends on Twitter first. Twitter acts as the first info-point for people to get the breaking news and trends. It's where people get their news and share their views. According to research, 67% of U.S adults get their news from social media, out of which 12% of Americans prefer news from Twitter.
Dominance of Space: Audio rooms continue to accelerate their growth on Twitter. If you still don't know, Twitter has a feature called Space, an audio chat room where other users can join in. If you follow someone who is hosting Space or is a Speaker in one, a purple bubble appears at the top of your timeline till the conversation continues.
Live Shopping on Twitter: With online shopping booming around the social media ecosystem, Twitter is set to give its users and platform shopping experience. Twitter's Revenue Product Lead Bruce Falck said, "We know people come to Twitter to interact with brands and discuss their favorite products. Imagine easily discovering and purchasing a new skincare product or trendy sneaker from a brand you follow in only a few clicks."
Trending Industries On Twitter: Updates and features can only take you so far. Interacting on important topics for your audience is the key to great engagement. Do you know what conversation matters for your audience? Twitter's latest report jotted down 8 trending topics to help brands connect with the audience in 2022; AlcBev, Finance, Food, Health, Media & Entertainment, Personal Care, Sports, and Tech.

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Written by RGB Web Tech

Latest Technology Trends

13 Effective Tips to Improve Website Organic Search Ranking

Last updated on January 19, 2025 by RGB Web Tech

Correct SEO allows Google to direct traffic to your business. Your site's Ranking determines the organic traffic you receive on Google's Search Engine Results Pages (SERPs).

You may use several strategies to increase traffic (and thereby sales) across your site. Based on the skill level, these can be different for you, from simple to time-consuming.

Organic search refers to a search engine's non-paid search results. Companies can't buy or alter these responses; they're the ones the search engine determines are the most related to the user's search engine.

The findings are based on algorithms that are unaffected by advertising. They vary from sponsored results that include pay-per-click ads or outcomes in which the search engine shows specific results or receives money for each click made.

Here are some effective tips to get you started on improving your organic search engine rankings.

13 Effective Tips to Improve Website Organic Search Ranking:

Following are the tips to get a better Website Ranking:

1. Know-How Google's ranking algorithm acts:

Google's search algorithm is updated daily. We also know how Google's algorithm works by looking at significant updates in addition to these regular updates.

A recent example reveals that the current update favored mobile-friendly sites over non-mobile-friendly sites.

Therefore, we should always be aware of Google's preferences and, at the very least, verify that we are following each of the significant updates.

Here's a handy shortlist to keep track of all of these changes. Maintaining a consistent SEO approach that responds to these modifications will ensure that your search volume remains.

2. Incorporate your keywords and related variants:

Using a keyword is the most refined approach to getting a high rank. Early placement of significant keywords in page titles, headlines, and body text can signal relevance; you should include them early in your page titles, headlines, and body text.

Your focus keywords should be used frequently throughout your material but never at the price of effective writing.

Google's algorithm has become cautious of "keyword stuffing" and discourages pages that overuse keywords in ways that obstruct the reading experience.

Reading your material loud is an intelligent technique to avoid being penalized for "keyword stuffing" – if your keyword use sounds odd, they will detect stuffing. Replace your relevant keywords with secondary keywords.

3. Create More Backlinks:

Backlinks are links from other websites that lead to your own. They are essential for building authority and ranking high on Google. By earning high-quality backlinks, you can build trust and authority in Google's eyes, which can reward you with higher keyword rankings.

There are two ways to build backlinks:

Automated Way
Manual Way.

In the automated method, a webmaster uses shady tools to automatically generate backlinks. In contrast, the manual method involves a webmaster or site owner focusing on creating quality content, reaching out to relevant websites, and asking them to link back to their site.

The second approach, also known as manual link building, is time-consuming and tedious, but it's the most effective method for link building.

Various techniques can be used to build links manually, such as Help A Reporter Out (HARO), the Skyscraper Technique, guest posting, Digital PR, and a few others. Refer to this extensive guide on manual link building for more information.

4. Stick to your ideas when it comes to originality:

It's critical to remember that you must also be creative and post high-quality information. Individuality is the backbone of SEO. Your organic rating will suffer if you use the exact words or duplicate content.

In this scenario, republishing articles from other sources is likewise harmful to your site's SEO. In this case, the plagiarism checker tool helps you out.

It helps you adhere to your original content strategy and point out any unintended duplication that can be corrected on the spot.

You may establish your visitor’s confidence by posting original material, an essential component of effective SEO.

5. Good Content Secures Organic Search Results:

Before lending into the more technical aspects of improving your SEO rating, keep in mind that creating high-quality content that tickles people's interest and encourages them to share it and link back to it is fundamental. Good content has the best potential of going viral, and Google's ranking algorithm significantly promotes viral content.

6. Make your website Mobile-Friendly:

You potentially lose traffic due to a lower ranking if your website is not mobile-friendly or accessible on mobile devices.

Google's mobile update makes sense from every perspective, as mobile now accounts for over half of all global web traffic. Anyone who visits your site on a desktop or mobile device wants a smooth experience, which you must provide.

7. Build Longer cornerstone Content:

The actual value is having more significant bits of content that will be shared or linked to, rather than several short pages or articles that say the same thing. It is referred to as cornerstone material, and Google adores it.

A key component of your content strategy should be creating long-form content. If you don't have enough resources and time, consider inviting customers, brand champions, or freelance writers to make guest posts for you.

8. Improve time of Page load:

Websites that take more time to load cause two problems. For starters, Google detects your site's crawling speed, which lowers its organic Ranking. Second, a poor pace reduces client ctr and increases your company's abandon rates.

According to Amazon's estimations, slow page load times cost businesses $1.6 billion lost in sales each year. As per studies, if a page takes longer than 3 seconds to load, 40% of visitors are likely to quit the site. Furthermore, 80% of visitors do not return to a website that takes too long to load.

9. Create meta descriptions that encourage people to click:

Your meta description appears underneath the page title in Google's organic results. Meta descriptions aren't nearly as crucial to Google's ranking algorithm as page titles, but they do have a purpose: they encourage readers to click.

People read descriptions to get a sneak peek at your page and decide whether or not it's worth visiting. As a result, you must present a compelling value proposition for why people visit your page and read your material.

10. Update your Page Titles and URLs:

Using the previous keyword research, you may now appropriately improve your page names and URLs. It's best to choose the keyword to bring you the most traffic in your page title and URL.

The first place Google looks to figure out what your page is about is the title and URL. It'll be great if they come upon that keyword. You're going to get some traffic that's relevant to your business.

Be particular to your target audience and avoid using generic terms in your title/URL, such as "product," which could refer to any commodity.

11. HTTPS protects your website:

Having a safe website is vital nowadays, and Google has used it as a ranking factor since 2014. If your URL does not include HTTPS, your site is not secure, and you will receive less search traffic from Google as a result.

12. Set ALT Tags:

When images can't be rendered, ALT tags are used to define alternative text to display instead of them - this is helpful for those with visual impairments who use a screen reader to navigate the internet.

ALT tags are another location where Google reads material from your page to calculate rankings, so including your keywords in them will help you rank higher.

13. Don't Use Black Hat Methods:

Black hat SEO is adopting unethical tactics like buying links to mislead search engines into giving you higher ranks.

The threat is too consequential. Even if you gain a minor ranking bump due to black hat practices, it will most certainly be short-lived.

Google is becoming increasingly adept at detecting unethical practices, and an algorithm change will wipe out any progress you've achieved, or worse, your site will be deleted entirely from the index.

Conclusion:

Organic search ranking requires time and work regularly. Several markers play a part in improving your company's SEO position. Each has an important task to play; therefore, ignoring them is not a choice.

These begin with creating new, high-quality content that includes keywords and is well-designed, structured, and legible.

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Written by RGB Web Tech

Latest Technology Trends

LinkedIn Social Media Statistics You Must Know

Last updated on January 19, 2025 by RGB Web Tech

The platform currently has over 660 million registered users, with 303 million of them being active on a monthly basis. 90 million of these users are senior-level influencers, and 63 million are in decision-making positions. LinkedIn has proven to be an effective platform for lead generation and customer acquisition.

Best Time to Post on LinkedIn

Roughly 25% of U.S. adults use LinkedIn, largely for professional purposes, during weekdays and the work hours. It's used with slightly less frequency than some of the other channels on this list.

Aim to post on LinkedIn between 10 A.M. to noon.
B2C, media, and higher-ed organizations have the narrowest windows for when to post for maximum performance: 12 p.m., 8 a.m., and 10 a.m. are their best times, respectively.
The best day to post on LinkedIn is Wednesday.

When is the Best Time to Post on LinkedIn Networks?

LinkedIn is a professional network, and so naturally, the best time to reach people there is when they’re taking a break from work. Or is it? Here’s what the data shows:

B2C Businesses: It appears as though the best time to catch people on Twitter may be around their lunch breaks from work (for those working a 9 to 5 schedule).
B2B Businesses: When it comes to B2B audiences though, which may be more professionally-focused than broader B2C audiences, the mantra of catching people before work, at lunch, and after their evening commute holds true.
Software Businesses: Software services are the same. If you want to reach professional audiences, you've got to reach them when they're not deep in work (and oftentimes we use software services to get work done).
Healthcare Companies: Healthcare stands out somewhat from other verticals, with mid-morning to early afternoon being most effective.
Media Companies: People often read their LinkedIn feed in the morning like they'd read a morning newspaper. So, it makes sense that publishers see the greatest amount of effectiveness early in the morning.
Higher Education: Higher education may not be huge on LinkedIn, though mid-morning seems to work best (possibly catching people taking a break from work, when they're open to career and educational development opportunities).

LinkedIn Network Summary

The biggest takeaway here is that people use LinkedIn for professional development. So, the best times to reach people here are when workers in the industry you're targeting are taking breaks in their workday.

B2C: Noon
B2B: 8 am, 10 am-Noon, 6 pm
Software Services: 9 am, 11 am-Noon, 5 pm-6 pm
Healthcare: 10 am, Noon-2 pm
Media: 8 am
Higher Education: 10 am

Other Sources

Here’s what some other sources have to say:

SurePayroll suggests posting between Tuesday and Thursday at no specific time.
The Huffington Post suggests those same days, but narrows down 10am to 11am on Tuesday as the best day and time.
BizTraffic advises 7am, noon, and 5pm all work well. This makes sense for targeting professional audiences on an 8 to 5 schedule.
Curated findings from Post Planner support this advice.
TruConversion suggests morning through noon, Monday through Friday.

Network Tips:

Post during weekdays.
Keep your tone professional.
Reach commuters around 7 am and 5 pm.

Active Users	660 M
Business Type	B2B
Marketing Tools	LinkedIn Ads, LinkedIn groups
Ideal for	Industry/Business News, Event Updates, Discussions
Aim at	Becoming a Thought leader and Building Connections

Linkedin Demographic Stats

The population of LinkedIn is more than 800 million from 200 countries.
There are 180 million users from the U.S. on LinkedIn.
There are 56.6% of male users and 43.4% female users on LinkedIn.
After the U.S., India (81 million), China (54 million), and Brazil (51 million) have the highest number of LinkedIn users.
There are 180 million senior-level influencers.
LinkedIn has 65 million decision-makers and 10 million C-level executives.
Almost 60% of LinkedIn users are in the age group of 25-34.
60% of the U.S. LinkedIn users earn $100,000/year.

LinkedIn Usage Stats

3 professionals join LinkedIn every second, with 172800 new users every single day.
57% of LinkedIn traffic is from mobile devices.
LinkedIn receives 1.17+ billion visits worldwide.
3 people get hired on LinkedIn every minute, with 55 job applications submitted per second.
91% of executives rate LinkedIn as their first choice for professionally relevant content.
280 billion feed updates are viewed annually on LinkedIn.
There are 9 billion content impressions in LinkedIn feeds every week.
2 million posts, articles, and videos are published on LinkedIn every day.
3 million users post on LinkedIn every week.
4 in every 10 millionaires are active LinkedIn users.
Only 1 million users have published an article on LinkedIn.

LinkedIn Usage Stats

About 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level).
39% of LinkedIn users never share content, while 16% of the profiles actively share multiple posts every week.
On average, users spend 7 minutes 12 seconds on LinkedIn.
The average visit duration on LinkedIn is 8.52 minutes.
Users visit an average of 6.4 pages on LinkedIn before leaving.
LinkedIn Live streams witnessed a 437% year-on-year increase in views.
2% of LinkedIn users haven’t yet joined any group on LinkedIn.
36K skills are listed on LinkedIn.
39% of users are LinkedIn premium account holders.

LinkedIn Engagement Stats

22.04% of LinkedIn traffic comes from search alone.
99.63% of LinkedIn search traffic comes from organic search.
LinkedIn Pages with complete information get 30% more weekly views compared to others.
Each week, 45 million people look for a job on LinkedIn.
More than 14 million open jobs are posted on LinkedIn Jobs.
200+ million jobs are submitted on LinkedIn each month.
4 people get hired on LinkedIn each minute.
There is a 50% rise in engagement year-over-year on LinkedIn.
Companies posting weekly see an engagement rise by 2x on LinkedIn.
98% of marketers on LinkedIn agree that personalization helps advance customer relationships.
According to LinkedIn, companies that post 20 times per month reach at least 60% of their unique audience.

LinkedIn Business Stats

Including the links in a post can drive twice the engagement than a post without it on LinkedIn.
Images on average result in a 98% higher comment rate than without on LinkedIn.
Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate.
Linkedin accounts with completed and updated information gain 40 times more opportunities.
Long-form content gets the most shares on LinkedIn, so aiming for between 1700-2100 words should give your content a boost.
LinkedIn articles with 8 images and 5,7, or 9 headlines are best for engagements.
Messages sent have increased 35% year-over-year on LinkedIn.
Weekly LinkedIn members who engage heavily with content are 5x more likely to return daily.
Listing 5 or more skills on your LinkedIn profile can lead to up to 17x more views.

LinkedIn Business Stats

More than 57 million companies are listed on LinkedIn.
46% of social media traffic to the company's website comes from LinkedIn.
45% of marketers have gained customers through LinkedIn.
Lead Gen Forms on LinkedIn can increase conversions by 3x.
89% of B2B marketers rely on LinkedIn for lead generation.
62% of B2B marketers generate leads on LinkedIn successfully, over double the next-highest social channel.
4 out of 5 LinkedIn users drive business decisions
52% of buyers list LinkedIn as the most influential channel during their research process.
InMail has a 300% higher response rate than email, with a 10-25% hit rate on LinkedIn.
LinkedIn is generating revenue for 38% of B2B marketers.
80% of B2B leads coming from social media are from LinkedIn.
97% of B2B marketers use LinkedIn to help drive their content marketing strategy.
92% of B2B marketers have LinkedIn included in their digital marketing mix.
15% of Linkedin users are senior-level influencers.
As per Linkedin, an average of 10 content pieces are considered before making a purchasing decision.

LinkedIn Ads Insights

790.4 million people can be reached with adverts on LinkedIn.
An ad on LinkedIn can reach 14.3% of the world’s population over 18 years of age.
Quarter-on-quarter change of LinkedIn’s advertising reach is +2.9%.
43.4% of ad audiences are female, and 56.6% are male.
Sponsored InMail has an opening rate of 52% on LinkedIn.
The U.S. offers the largest group of LinkedIn advertising audiences with a reach of 170 million users.
LinkedIn Message Ads have a 40% conversion rate.
65% of B2B companies have generated a customer through LinkedIn paid ads.
The cost per lead is 28% lower than on Google AdWords on LinkedIn.
Lead Gen forms on LinkedIn have reduced the cost per lead for 90% of B2B marketers.
LinkedIn has reported that its “matched audience” targeting feature procured a 32% increase in post click conversion rates and a 30% boost in CTR.
58% of B2B advertisers like the ROI of LinkedIn ads.
The average conversion rate of video ads on LinkedIn for the U.S. is 6.1%, more than any other contemporary platform.

LinkedIn Top Brands

Google has 23.3 million followers on LinkedIn.
Amazon has 23.2 million followers on LinkedIn.
Ted Conferences has 22.3 million followers on LinkedIn.
LinkedIn has 20.3 million followers on LinkedIn.
Microsoft has 15.9 million followers on LinkedIn.

Linkedin Trends 2022

Virtual Even Party: Since its inception, Linkedin live has successfully driven up to 7x more reactions and 24x more comments than regular video. Linkedin decided to expand by adding another virtual feature to the list – LinkedIn events, enabling organizations to drive awareness of upcoming events and bring professional communities together in real-time.

Boost In Video Content: Marketers have started to understand and utilize the power of video marketing. A Quick Frame survey indicated that around 85% of marketers plan to increase or maintain their video marketing cadence in 2022. Also, users are 20x likely to share video content compared to image and link posts. To enhance your video marketing efforts, platforms like FlexClip offer powerful tools for creating engaging and shareable video content.

Linkedin Ads Roll: Linkedin is inherently the best social platform for B2B marketers to engage with customers. The LinkedIn ads are more effective at driving brand lift for B2B & B2C brands than other social media platforms. 80% of B2B marketers have utilized LinkedIn paid ads in marketing their business. With upcoming enhancements, the use of Linkedin ads is slated to continue in 2022.

Linkedin Company Tabs: Employees are 60% more likely to engage with posts from their companies. That's why LinkedIn has introduced some latest features like newsletters, celebrating milestones, engaging with fellow coworkers, etc., via Company Tabs to bring employers and employees closer. This is an attempt to create an intuitive space as remote working becomes the new norm.

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Written by RGB Web Tech

Latest Technology Trends

Tiktok Social Media Statistics You Must Know

Last updated on January 19, 2025 by RGB Web Tech

TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 200 million times in the United States alone. If your brand’s target audience includes anyone between the age 13 and 60, you should be on TikTok right now. Need inspiration on launching your TikTok strategy? Click here for amazing TikTok examples from brands. Want to know how the TikTok algorithm works? Click here. Without further ado, here are the most important TikTok statistics (we will continuously refresh this article as new data becomes available – some data is directly from our TikTok contacts).

What is the best time to post on TikTok?

In this post, we have looked at a range of factors affecting your best time to post on TikTok. Overall, the best times are:

Monday: 6 AM, 10 AM, 10 PM
Tuesday: 2 AM, 4 AM, 9 AM
Wednesday: 7 AM, 8 AM, 11 PM
Thursday: 9 AM, 12 AM, 7 PM
Friday: 5 AM, 1 PM, 3 PM
Saturday: 11 AM, 7 PM, 8 PM
Sunday: 7 AM, 8 AM, 4 PM

Does it matter what time you post on TikTok?

If you treat your time on TikTok seriously, you are going to want to ensure that you post your videos at the best times to ensure maximum engagement. We have covered the best times for this in this article. Two of the main factors that affect this are:

Where is Your Audience Located? And
What Time is Your Audience Awake?
Likewise, if you use your TikTok account for marketing, you are going to want to post videos when your target audience is active.

How many times should I post on TikTok?

Many TikTok influencers post a couple of times each day. However, being video-based, it is harder to make an excellent TikTok post than a text post on something like Facebook, or even an image-based post on a platform like Instagram. Quality is far more critical than quantity on TikTok. The videos may be short, but they must be worth watching and able to interest their target audience. If you want to build an enthusiastic following, you should post at once most days, however.

How do I get more views on TikTok?

There are legitimate ways to improve the number of views your TikTok videos receive. These methods include:

Create high-quality content.
Using relevant hashtags in your video descriptions
Make shorter video
Add music to your videos
Make engaging content
Keep up with the trends
Remember to engage

These basic practices will give you far better results than any attempt to game the system. The better quality you make your content, and the more you engage, the higher the likelihood that TikTok will consider your videos worthy.

Do hashtags work on TikTok?

Being a relatively recent social app, TikTok’s developers saw the advantage of using hashtags to organize content. Hashtags play an essential part in TikTok. Indeed, hashtag challenges are one of the favorite forms of TikTok engagement. At a base level, hashtags act to help TikTok users find content on a particular topic. However, people also use them to collect other things together, for example, entries to a competition (or challenge). Businesses use custom hashtags to collate all posts about their brand.

How does TikTok make money?

One way that TikTok makes money is through the in-app purchase of coins in the app store. People can buy coin bundles ranging from 100 to 10,000 coins. Users can then gift these coins to their favorite creators, with TikTok keeping a portion of the money. TikTok now provides an official advertising market, giving an additional source of cash flow to TikTok. TikTok advertising works similarly to Facebook. You state your budget and preferred audience and bid behind the scenes for ad spots.

Active Users	1 B
Business Type	B2C
Marketing Tools	TikTok Ads
Ideal for	Influencer Marketing, Brand Collabs, Remix Content
Aim at	Engaging Gen-Z Customers

Tiktok Demographics Stats

TikTok has over a billion monthly active users worldwide.
TikTok has around 150 million active U.S. users.
56.1% of TikTok users are female, and 43.9% are male.
45% of TikTok users are in the age group of 18-24.
Females in the age group of 18-24 account for a greater share of TikTok’s audience than any gender aged 35 or more.
69% of the U.S. teens use TikTok.
63% of Gen Z use TikTok on a daily basis.
After the U.S., Indonesia (87.5 million), Brazil (72.3 million), and the Russian Federation (48.8 million) account for most users on TikTok.
20% of TikTok users earn more than $75,000.

Tiktok Usage Stats

Users spend 52 minutes per day on the app.
Children between 4-15 years spend 75 minutes on the app.
The U.S. users alone spend almost 500 minutes monthly on TikTok.
There are over 100 billion average monthly video views on TikTok.
Over 34% of TikTokers make videos daily.
90% of all TikTok users access the app on a daily basis.
68% of TikTok users watch someone else’s video.
55% of TikTok users upload their own videos.
41% of users have uploaded their reactions to other videos on TikTok.
87.3% of videos have at least one hashtag.

Tiktok Engagement Stats

The engagement rate of TikTok is 18%.
90% of TikTok users open the app multiple times.
90% of TikTok users use android.
43% of users have taken part in duets.
The most popular TikTok content categories have over 1 billion views.
The most viewed content category was entertainment on TikTok, having a whopping 443.3 billion hashtag overall views.
63% of engaged TikTok users claim to have liked a video in the last month.
54% of engaged TikTok users claim to have commented on somebody else’s video
25% of the featured videos are either by celebrities or influencers.
There are approximately 12 engagements in the form of likes, comments, shares, etc., per 100 views.
Brands post an average of 3-4 posts weekly.
80% of the top videos have music.

Tiktok Business Stats

Bytedance, TikTok’s parent company, is about to hit $400 billion.
In-app purchases increased by 500% in 2018-19. TikTok also saw an additional jump of 380% in 2020-21.
TikTok revenue grew by 60% in 2021.
42% of all TikTok revenue now comes from the U.S.
TikTok influencers with 2.5 million followers charge around $800 per post.
Influencers on TikTok could expect a flat $500 payout for signing on to the platform plus $25 for each video they upload.
TikTok lost $500,000 from the Indian ban.
The ban cost TikTok a loss of 15 million new users.

Tiktok Ads Insights

Brands are currently buying TikTok’s in-feed ads for $10 per impression with a $6,000 minimum campaign spend.
Brands expect to pay $50,000 per day for a brand takeover with 5 million impressions guaranteed on TikTok.
61% of TikTokers mentioned that they tend to buy from brands they see advertised, and 63% consider themselves brand conscious.
TikTok offers ad credits of $300 and $2000 for new brands advertising on the platform.
TikTok recommends an additional $100,000- $200,000 in ad spend within TikTok to promote a hashtag challenge.
Challenges with hashtags cost brands $100,000+ on TikTok.
Brand takeover ads cost anywhere between $20,000-$200,000 on TikTok.
Brands create 3.7% of the content on TikTok.
33% of customers respond better when ads refer to them directly on TikTok.
50% of ads have emotional messages.

Tiktok Top Brands

TikTok has 59.3 million followers on its own platform.
Flighthouse, a digital entertainment brand, has 28.1 million followers on TikTok.
XO Team has 25.3 million followers on TikTok.
Yolo House has a following of 23.3 million followers on TikTok.
PSG has 23.2 million followers on TikTok.

Tiktok Trends 2022

Massive Pivoting to Platform: TikTok is becoming a significant platform for influencers as they recognize its ability to reach a large audience, especially millennials. According to Tribe Dynamics, 35% of influencers have started using Tik Tok frequently. TikTok's untapped potential and advertising capabilities are also attracting brands. So, get ready for the trend of more brand and influencer collaborations on TikTok.

Booming Video Ads: TikTok is working on improving its advertising platform for marketers. Inherently being a video making platform, TikTok for business has a plethora of exciting video ad features to advertise your brand. With the use of video marketing increasing year-over year, TikTok video ads will be a massive 2022 trend.

Incentivise E-Commerce Sphere: TikTok joined the eCommerce ecosystem by partnering with Shopify. The integration will allow Shopify merchants to directly manage their TikTok marketing campaigns through their Shopify account. Plus, TikTok will also give Shopify sellers $300 to kickstart their first TikTok campaign. So jump right in and start leveraging it this year!

Ugc Remix: Tiktok has many quirky built-in features that allow you to rethink any existing content or idea and re-create it with your creative streak. Be it the Duet feature, creating mashups or the ability to include AR and other eccentric effects in the video, you can churn out hilarious content on TikTok to engage audiences.

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Written by RGB Web Tech

Latest Technology Trends

SnapChat Social Media Statistics You Must Know

Last updated on January 19, 2025 by RGB Web Tech

Around 54.4% of Snapchat users are female and 44.6% are male. India has the most Snapchat users (115.95 million), followed by the U.S (106.2 million.) The third country based on the Snapchat audience is France (24.1 million.) 82 million users use Snapchat daily in Europe.

Late nights. Believe it or not, experts say to post your company’s snaps late at night – between 10 p.m. and 1 a.m. The majority of Snapchat users access the app nocturnally.

Any day. It doesn’t appear that any particular day of the week or weekend is best for posting to Snapchat, as users access the platform at all hours.

The ideal amount of snaps to post is four to seven posts per day. Since posts (not ads) disappear within 24 hours, Snapchat gives you more leeway for frequent posting compared to other platforms. For maximum engagement, post when your desired audience is most likely to be on — night times and weekends. Keep in mind that Snapchat will only be an appropriate place for your brand to advertise if you’re targeting users ages 18 to 24, as 73% of people in this age group are likely to be on the platform. If you’re looking for an older audience, other platforms might be more appropriate.

Active Users	347.3 million
Business Type	B2C
Marketing Tools	Snap Ads
Ideal for	Influencer Marketing, Brand Collabs, Remix Content
Aim at	Engaging Customers

SnapChat Demographics Stats

Snapchat has over 538.1 million users.
There are over 306 million daily active users of Snapchat.
India has over 116 million active Snapchatters.
The U.S. population accounts for 106.2 million active users, followed by France(24.1 million) and the United Kingdom(20.1 million).
Snapchat has 42 million Gen Z users.
More than 80% of users are in the age group of 13-34.
54.4% of Snapchat users are female, and 44.6% of users are male.

SnapChat Usage Stats

The average snaps created daily were over 5+ billion in 2021.
The daily snap creation witnessed a growth of 25% year on year.
On average, Snapchatters spend over 30 minutes on Snapchat every day.
76% of Snapchat’s daily active users engage with augmented reality.
The average time spent on the app is 28 minutes.
About 2.1 million snaps are created every minute on Snapchat.
46% of Americans open the Snapchat app multiple times a day.
Snapchat scored 72 out of 100 points on a consumer satisfaction scale.
200 million Snapchatters use Snap Maps every month to locate their friends.
Snapchat sees an average of +500M minutes of AR playtime daily

SnapChat Engagement Stats

Videos posted on Snapchat reached 18 billion daily views.
The longest Snapchat streak was recorded to 2089+ snaps.
57% of the total content shared on Snapchat is videos.
70% of Gen Z in the U.S. has watched the news on Discover content on Snapchat. There is an 80% increase in SportsCenter viewership from last quarter too.
50 million Snapchatters watch TV content each month.
More than 70% of Gen Z watch Snap Originals.
60% of Snapchat users create new content on the app every day.
Snapchat users created more than 1.5 million lenses with Lens Studio to date.
Snapchat’s swipe-up rate is 5x higher than normal social media click-through rates.
Snapchat saw a 50% rise in video calls.
100 million+ Snapchatters play snap games.
Snapchatters are spending 25% more time than usual playing with lenses.
Snapchat confirms increased engagement on ads, with a 36% increase in install volume for app ads and a 19% increase in swipe-up rate overall.

SnapChat Business Stats

Snapchat increased its revenue by 57% year on year in Q3, 2021.
The average revenue per Snapchat user is $1.91.
32.7% of U.S. marketers are on Snapchat.
64% of businesses are on Snapchat.
34% of teenagers consider Snapchat as their preferred app in the U.S.
The direct spending of millennials and Gen Z through Snapchat is around $1 trillion.
76% of Snapchatters make their purchases online every holiday season.
Snapchat users are 60% more likely to make impulse purchases.
Snapchatters are 20% more likely to make purchases on mobile
Snapchatters use apps to make purchases at least once a month.
4 out of 10 Snapchatters said they discovered a brand via celebrity endorsements.
More than 1 out of 5 Snapchat users bought a product they discovered on Snapchat.
35% of Snapchatters send snaps about products they’re interested in buying.
Geofilter shared to a national audience can reach 40-60% of the daily Snapchat users.
80% of users use Snapchat at a restaurant, 66% while shopping, and 50% use Snapchat at the gym.

SnapChat Ads Insights

Marketers on Snapchat can reach 8.8% of the 13+ age group population with adverts.
54.4% of ad audiences are female, and 44.6% are male.
Quarter-on-quarter change of Snapchat’s advertising reach is +4.7%.
Snapchat global advertising revenue is predicted to reach $2.62 billion.
64% of Snap Ads are viewed with sound on.
55% of Gen Z have an ad recall after watching 0 to 2 seconds of a Snapchat ad.
Snapchat ads were seen to capture 2x the attention of users compared to Facebook.
Snapchat Sponsored Lenses are predicted to reach 16 million daily viewers.
Snapchat Discover Ads start at $50,000 daily.
Sponsored lenses on Snapchat cost from $600,000 to $750,000 per day.
Snapchat Ads are available for $3000 per month.
Users engage with Snapchat ads at an average time of 30 seconds.
57% of all brand posts are video ads.

SnapChat Top Brands

Boombit witnessed a 2.8x increase in installs after scaling the Snap SKAN campaign.
L’Oreal Paris Mascara witnessed a 9pt lift in recommendation intent among Gen Z females.
Walmart observed a 7pt lift in brand awareness and a 9pt lift in the brand association.
RBX achieves a 9X return on advertising spend on men’s sneakers.
Hershey had 1 million earned impressions and a 29pt lift in ad awareness of their multi-product campaign on Snapchat.

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Written by RGB Web Tech

Latest Technology Trends

What is On Page SEO? How to Optimize Web Page

Last updated on January 19, 2025 by RGB Web Tech

On Page SEO involves the actions that you take on your web pages to gain higher page rank through search engine results. The main technique of On Page SEO is creating high-quality content that online visitors will find useful. On top of it, adding meta tags will enable google bots to identify your content for ranking. Also, make sure to use HTML tags for headings and other elements so that there are no duplicate pages or broken links.

In addition, choose images that are not too large, and add alt tags to all of them. These are some of the On Page SEO techniques. The agency you hire will provide you more details.

If you want your site to rank on Google and increase your brand's organic traffic, you’ll need to look at Off Page SEO, Technical SEO and Local SEO also.

But before you starting SEO also learn techniques of SEO ( White Hat SEO, Black Hat SEO, Gray Hat SEO and Negative SEO )

On Page SEO Techniques

1. Meta Title

A meta title (also called title tag) is an element in the head section of an HTML document that defines the title of each page of a website. It is retrieved by web browsers and also used by search engines such as Google to display a webpage in search results (SERPs). Often the meta title is mistakenly categorized as a meta tag. However, this is not correct since it is a unique HTML element.

Meta Title Examples

<head><title>What is On Page SEO? How to Optimize Web Page</title></head>

Characteristics of a good Meta Title

Below we have summarized the most important points to consider when optimizing your meta titles:

Optimal length between 55 and 65 characters (maximum 70)
Combine important keywords to a meaningful sentence
Most important keyword should come first
Avoid word repetitions and spelling errors
Provide a concise and understandable description of the page content
Use a call-to-action if necessary
Use individual titles for each page of a website

2. Meta Description

A meta description is an HTML element that provides a brief summary of a web page. A page’s meta description tag is displayed as part of the search snippet in a search engine results page (SERP) and is meant to give the user an idea of the content that exists within the page and how it relates to their search query.

Meta Description Examples

Characteristics of a good meta description

Based on the research we did on this topic, as well as our own experience, we came up with this list of elements you need to write a good meta description:

Keep it up to 155 characters
Use active voice and make it actionable
Include a call-to-action
Use your focus keyword
Show specifications, where possible
Make sure it matches the content of the page
Make it unique

3. Meta Keywords

Meta keywords are meta tags that you can use to give search engines more information about a page’s content. They’re found in a webpage’s HTML source code, and are not visible to visitors.

Meta Keywords Examples

Do you still need to use meta keywords?

Google hasn’t used the meta keywords tag to help rank web pages for at least a decade. We know this because Matt Cutts, Google’s former Head of the Webspam Team, released a video in 2009 where he said - we don’t use the keywords meta tag in our search ranking.

However, it’s important to remember that there’s more to SEO than Google, so there are a couple of reasons why you might still want to use the keywords meta tag.

It may still be used by Yandex
It’s used for some internal site searches
Create an internal tagging system

4. Favicon Icon

A favicon is a small 16×16 pixel icon that serves as branding for your website. Its main purpose is to help visitors locate your page easier when they have multiple tabs open. Due to their tiny size, favicons work best as simple images or one-to-three characters of text. Favicons are not to be confused with logos but are sometimes the same. Due to its small size and resolution, the favicon may need to be an even smaller size or part of a company’s original logo.

What sizes are needed for a Favicon on each Browser?

As stated above, 16px is generally recommended because it can be used across all browsers, but if you would like to create a favicon for every possible use, then follow the guide below:

16px: For general use in all browsers, could be displayed in the address bar, tabs or bookmarks views
24px: Pinned Site in Internet Explorer 9
32px: New tab page in Internet Explorer, taskbar button in Windows 7+ and Safari ”Read Later” sidebar
57px: Standard iOS home screen (iPod Touch, iPhone first generation to 3G)
72px: iPad home screen icon
96px: Favicon used by the Google TV platform
114px: iPhone 4+ home screen icon (twice the standard size for the retina display)
128px: Chrome Web Store
195px: Opera Speed Dial

5. Social Meta Tag

When sharing an article link, you want your post to look nicely when published on social media. You’d like it to contain a quality image, correct name, description, and URL. Facebook, Twitter and other social media platforms get these parameters from your website. You can control what they pull from the post by including social media meta tags (for example open graph tags) in the html code of your posts.

If the Facebook meta tags (Open Graph meta tags) are present, you determine what’s being displayed in the Facebook post. If you do not include these Open Graph (og) meta properties, Facebook will still display the information about your blog post but probably not in the way you’d want it to. This works analogically with Twitter meta tags, too.

Facebook Social Tag Example

Twitter Social Tag Example

6. Robots Meta Tag

A robots meta tag, also known as robots tags, is a piece of HTML code that's placed in the section of a web page and is used to control how search engines crawl and index the URL.

This is what a robots meta tag looks like in the source code of a page:

Robots tags are page-specific and allow you to instruct search engines on how you want them to handle the page and whether or not to include it in the index.

Indexation-controlling parameters:

Noindex: Tells a search engine not to index a page.
Index: Tells a search engine to index a page. Note that you don’t need to add this meta tag; it’s the default.
Follow: Even if the page isn’t indexed, the crawler should follow all the links on a page and pass equity to the linked pages.
Nofollow: Tells a crawler not to follow any links on a page or pass along any link equity.
Noimageindex: Tells a crawler not to index any images on a page.
None: Equivalent to using both the noindex and nofollow tags simultaneously.
Noarchive: Search engines should not show a cached link to this page on a SERP.
Nocache: Same as noarchive, but only used by Internet Explorer and Firefox.
Nosnippet: Tells a search engine not to show a snippet of this page (i.e. meta description) of this page on a SERP.
Noodp/noydir [OBSOLETE]: Prevents search engines from using a page’s DMOZ description as the SERP snippet for this page. However, DMOZ was retired in early 2017, making this tag obsolete.
Unavailable_after: Search engines should no longer index this page after a particular date.

7. CSS & Javascript File Minification

CSS & Javascript minification is the process of removing unneeded code from CSS & Javascript source files, with the goal of reducing file size without changing how the CSS & Javascript file executes in the browser. By stripping unnecessary data from the CSS & Javascript code, minification helps the browser download and process these files faster, increasing page performance and improving user experience.

You can minifier CSS & JavaScript here

Free Formatter - https://www.freeformatter.com

8. Mobile Friendliness/Responsiveness

Mobile is changing the world. Today, everyone has smartphones with them, constantly communicating and looking for information. In many countries, the number of smartphones has surpassed the number of personal computers; having a mobile-friendly website has become a critical part of having an online presence.

The web is being accessed more and more on mobile devices. Designing your websites to be mobile friendly ensures that your pages perform well on all devices.

You can test here mobile friendliness

Mobile-Friendly Test - https://search.google.com/test/mobile-friendly

Media Genesis - https://responsivedesignchecker.com

9. Sitemaps Updates (XML, Text, HTML)

A sitemap helps search engines discover URLs on your site, but it doesn't guarantee that all the items in your sitemap will be crawled and indexed. However, in most cases, your site will benefit from having a sitemap.

It is also essential to know there are two different types of sitemaps.

XML sitemaps
HTML sitemaps

You can Generator Sitemaps for your website here

XML-Sitemaps - https://www.xml-sitemaps.com
Small SEO Tools - https://smallseotools.com/xml-sitemap-generator/

10. Content Optimization

Content optimization is the practice of ensuring that your content has the best possible chance of achieving its intended goal, whether that’s to rank in a search engine or to turn leads into conversions.

You can implement a number of basic, time-tested methods to achieve these goals, but it’s not just about performing technical tasks and ticking boxes. Significant marketing and editorial elements to web content optimization need to be covered, too.

Let’s say that you’ve written a great top-of-the-funnel (TOFU) blog that’s related to your core product, and you want to get as many eyes on it as possible. Two to three months after publishing, you check the performance of the post only to find that nobody has seen it.

Why? Well, maybe:

The keywords you have used have little to no search volume
You haven’t covered the topic in any real level of detail
You haven’t used a coherent heading structure, so Google’s bots have had a hard time making sense of your article
Your title tag doesn’t accurately reflect what the article is about

11. SEO-Friendly URLs

SEO friendly URLs are URLs that are designed to meet the needs of users and searchers. Specifically, URLs optimized for SEO tend to be short and keyword-rich.

Along with your title tag, link anchor text, and the content itself, search engines use your webpage’s URL to understand what your content is all about.

Best practices for creating SEO-friendly URLs.

Describe your Content
Include Keywords in URLs
Use Hyphens to Separate Words
Use Lowercase Letters in URLs
Keep URLs Short
Use Static URLs
Be Careful with Subdomains
Limit Folders in URL Structure

12. Heading Tag Optimization

Header tags are HTML tags that tell a browser what styling it should use to display a piece of text on a webpage.

If we looked up the HTML for the heading above, it’d look something like this:

What is a Header Tag?

Like headings in print content, header tags are used to title or introduce the content below them. HTML header tags follow a hierarchy, from h1 to h6.

H1 tags are used to denote the most important text, such as the main theme or title of a content.
H2 and H3 tags are commonly used as subheadings.
Finally, H4, H5, and H6 tags may be used to provide further structure within those subsections.

13. Image Optimization

The majority of a website’s data is typically comprise of images. Website image optimization refines images so as to lighten pages, reduce load times and lessen the burden of network resources, including data usage in the case of mobile data plans.

Image optimization can also increase your search engine optimization (SEO) rankings, as search engines factor in page load speed when ranking sites. The result is significant load savings, an improved user experience and increased site visibility.

Image Optimization Methods

Image Compression
Vector Images
Image Caching

14. Image Alt Text Optimization

Adding images to your posts and product pages encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But you should always remember to provide your images with good alt attributes. Because alt text strengthens the message of your pages with search engine spiders and it improves the accessibility of your website.

This is a complete HTML image tag:

Bad Image Alt Text

Good Image Alt Text

Image Alt Text Best Practices

Ultimately, image alt text needs to be specific but also representative of the topic of the webpage it's supporting. Get the idea so far? Here are a few important keys to writing effective image alt text:

Describe the image, and be specific: Use both the image's subject and context to guide you.
Add context that relates to the topic of the page : If the image doesn't feature a recognizable place or person, then add context based on the content of the page. For example, the alt text for a stock image of a person typing on a computer could be "Woman optimizing WordPress website for SEO" or "Woman researching free blogging platforms," depending on the topic of the webpage.
Keep your alt text to fewer than 125 characters : Screen-reading tools typically stop reading alt text at this point, cutting off long-winded alt text at awkward moments when verbalizing this description for the visually impaired.
Don't start with an alt text of picture : Do not write an alt text of image, write alt text article specific.
Use your keywords, but sparingly : Only include your article's target keyword if it's easily included in your alt text. If not, consider semantic keywords, or just the most important terms within a longtail keyword. For example, if your article's head keyword is "how to generate leads," you might use "lead generation" in your alt text, since "how to" might be difficult to include in image alt text naturally.
Don't cram your keyword into every single image's alt text : If your blog post contains a series of body images, include your keyword in at least one of those images. Identify the image you think is most representative of your topic, and assign it your keyword. Stick to more aesthetic descriptions in the surrounding media.
Review for spelling errors : Misspelled words in image alt text could hurt the user experience or confuse search engines crawling your site. You should review alt text like you would any other content on the page.

15. Anchor Title Optimization

Anchor text is the clickable text that appears in a hyperlink.

It's designed to stand out from the rest of the text so that users know it can be clicked on. So it should have a different color than regular text. (Often, it’s blue.) Other stylistic elements, like an underline, can be added.

Anchor text should indicate to users what kind of page they’ll be taken to if they click the link.

These are most common types of anchor text you can use on your site:

Branded
Brand + Keyword
Exact Match
Partial Match Keywords
Related Keywords
Naked Link
Generic

16. Internal Links optimization

An internal link is any link from one page on your website to another page on your website. Both your users and search engines use links to find content on your website. Your users use links to navigate through your site and to find the content they want to find. Search engines also use links to navigate your site. They won’t see a page if there are no links to it.

It’s crucial for your site’s SEO to evaluate and improve internal linking strategy regularly. It’s one of the ways to improve the fitness of your website. By adding the right internal links, you make sure Google understands:

The relevance of pages
The relationship between pages
The value of pages

17. Use Social Sharing Buttons

Social share buttons give customers the ability to display their ecommerce purchases on Facebook, Twitter, Pinterest or other platforms. The majority of online shoppers also use at least one form of social media, so these buttons create free promotion for an online store. Include this feature on individual product pages to call attention to particular items. Social share buttons also add convenience for users who want to post a particular product by removing the extra steps of copying, pasting and posting to a separate website.

18. Call to Actions

A call-to-action, also known as a CTA, is a clickable button or link on your site or in your email, or on your ad. You want people to click your CTA. You call them to action. Typically, these actions look like this:

Download
Submit
Subscribe
Sign up
Purchase

19. Conversion Form

Form conversion is when a website visitor completes and successfully submits an online form from a homepage, landing page, or any other page on a website. Form conversion is a micro-conversion, which leads to a macro-conversion such as a newsletter sign-up or a purchase.

Why is form conversion important?

Creating straightforward, easy-to-complete forms is key to a successful conversion rate optimization (CRO) strategy, and form submissions are usually the final hurdle in the conversion process.

It’s easy to overlook the value of a well-designed form. It’s not nearly as exciting as choosing bold imagery or writing persuasive copy, but it’s just as important to the user experience.

If a visitor starts to fill out your form, you’ve already sold them on the idea of converting—you’ve successfully countered their objections, and they’re willing to give you their personal information. Having to enter their data (name, email address, phone number, credit card info, etc.) requires trust and effort though, so if the form isn’t straightforward and easy to fill out, your visitor might move on to the next website.

FAQs - On Page SEO

1. What is On Page SEO?

On Page SEO (also known as on-site SEO) refers to the practice of optimizing web pages to improve a website's search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, On Page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.

2. What are the benefits of On Page SEO?

On Page SEO helps search engines analyze your website and the content connected to it so that it can identify if a searcher's query is relevant to your site. Google is constantly updating their algorithm so that it can better understand a searcher's intent and deliver search results that meet that user's needs.

3. Is On Page SEO different from technical SEO?

On Page SEO optimizes at the page level, while technical SEO deals with sitewide issues such as crawlability, overall site speed, information architecture, sitewide internal linking, etc.

Final Thoughts

Now that you have a better idea of On Page SEO signals, make sure you keep them in mind with every page you create.

Using the On Page SEO Checker, you can also find plenty of On Page Optimization ideas for potential quick wins.

That being said, the most important part of any SEO strategy is patience. Great results take time, effort, and some trial and error to get right.

On Page SEO may seem overwhelming, but our digital marketing service and experts are here to help you with anything you need to know more about Off Page SEO, Technical SEO and Local SEO.

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Written by RGB Web Tech

Latest Technology Trends

What is Off Page SEO? How can you take Advantage of it

Last updated on January 19, 2025 by RGB Web Tech

Off Page SEO is one of the essential parts of a successful SEO strategy. We’ll share what it is, how it works, and how to use it to increase your site’s visibility.

If you want your site to rank on Google and increase your brand's organic traffic, you’ll need to look at On Page SEO, Technical SEO and Local SEO also.

But before you starting SEO also learn techniques of SEO ( White Hat SEO, Black Hat SEO, Gray Hat SEO and Negative SEO )

What is Off Page SEO?

Off Page SEO refers to all SEO tactics that do not involve updating or publishing content to your website.

In the past, many used “Off Page SEO” and “Link Building” interchangeably, but in reality, there are many Off Page SEO tactics you can use, including:

Brand Building
Citation Building
Content Marketing
Social Media, and more

These tactics help both search engines and users better understand your website and increase your site’s authority, trust, and relevance.

Think of it like this:

Your website=On Page SEO
Another site or platform=Off Page SEO

Why is Off Page SEO important?

Think about Off Page SEO as building your site’s domain authority. Without this, your site might struggle to outrank websites with higher authority.

Higher authority websites tend to rank better than those with low or no authority because search engines consider them more credible, relevant, and trustworthy.

You want to signal that many people trust, share, and reference your site to search engines. Links are one way to show that, but you can not focus on link building alone. There are many other Off Page SEO Techniques you can use—let’s take a look at a few.

Top 20 Off Page SEO Techniques to increase Ranking and Domain Authority

Below are the tested and proven off page SEO techniques that can be implemented for all the niches to increase the website ranking and domain authority.

1. Creating Shareable Content

Amazing content is always the KING in search engine optimization. Creating amazing and shareable content is a smart way to generate more and more natural backlinks to our website or blog. Research often and keep your content always fresh and updated.

Here’s what we’ll be talking about:

Find Out What’s Trending
Engage With Your Community
Tie in Pop Culture
Use Lists
Write Long-Form Content
Interviews With Influencers
Include Images
Include Social Sharing Buttons
Write Killer Headlines
Create Outstanding Content

2. Influencer Outreach

If you have created any kind of share-worthy content, don’t hesitate to reach out to relevant influencers and ask them to share. Tell them to check your blog and ask for linkbacks from their blog. Make sure you get the links from completely relevant domains.

Here are some tips for Influencer Outreach

Prior to Influencer Outreach, Research Top Candidates
Establish Connections with Your Potential Influencers
Contact Them About a Campaign
Be Clear About Your Expectations
Make the Partnership Mutually Beneficial
Create Great Content
Think Long Term: Nurture Your Relationships

3. Contribute as Guest Author

There are a number of good and quality blogs that are open for guest posts from various authors. Write an amazing research piece and reach them with the content for the guest posts. Don’t focus on the number of links but rather focus only on quality links. Also, don’t keep posting multiple times on the same guest blog site.

How to Attract Guest Authors to Your Site

Make Sure You are Consistently Producing New and Quality Content
Create Mutual Social Connections
Make Yourself Known Amongst That Writer’s Circles
Have a Clear Set of “Write For Us” Guidelines on Your Site
Bring Up Any Way You Might be Connected
Show That You Really Know and Love the Author’s Work
Offer Metrics About Your Website or Where You Plan to Take it in the Coming Months

4. Broken Link Building

Broken link building is a tactic that takes advantage of broken pages on the web. It involves finding a dead page and asking linkers to swap the links to a working page on your site. The idea is that they’ll do this as they don’t want to send visitors to a dead resource.

Broken link building is a four-step process.

Vet the backlinks
Create a replacement page
Do outreach

5. Local Citation

A local citation is any mention of your business’s name, address, and phone number online. Many SEOs believe they’re a key ranking factor for local SEO.

Citations appear in lots of different places: business directories, social networks—anywhere someone might be looking for information about local businesses.

Creating the profiles from top-rated local citation websites like Google My Business, Yelp, G2, Capterra, and Crunchbase and getting the backlinks is the easiest off page SEO technique. Make sure you keep updating these profiles with the latest information about your brand. Try adding the services, images, and videos about your business.

Citations are useful for two main things:

Ranking higher for local search queries (maybe)
Helping people discover your business online

Two types of citations are there

Structured citations
Unstructured citations

How to build a citation?

Get listed with the data aggregators
Submit to other core sites
Submit to popular industry and local sites
Pursue unstructured citations

6. Convert Brand Mention

There are a lot of tools that can help you to find the unlinked brand mentions. Brand mention means other bloggers talk about your brand name on their website but without the reference link to your website. If you find any such brand mention, that is actually an opportunity for you. You can immediately connect with that brand mention author, say thanks for mentioning your brand and subtly ask for the clickable link.

7. Use Google My Business

Google My Business is another Google product for free. Optimize this platform for the best local SEO ranking. There are a number of places where you can smartly optimize the content and links; from that, we can generate a decent number of social traffic and brand awareness.

Best Tips for Google My Business

Have a proper description with 250 characters.
Make sure your primary is available in the first paragraph along with your city name.
Regularly update the posts or gallery or products or offers.
Keep watching your reviews and reply to them instantly.
Upload real photos under proper categories.

8. Strong Internal Linking

Content strategy is a must-have off page SEO technique this year to increase the ranking of the website. Content is nothing but adding the most important articles and news on your website and adding the proper citation links. This type of content strategy can give you an amazing opportunity to have optimized internal linking. Remember proper interlinking strategy will help you to increase the indexing rate of your website. Increasing the crawl rate and indexing rate will directly help you to increase the ranking of your new blogs and website pages

9. Social Media Engagement

A major Off Page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more backlinks.

10. Social Bookmarking Sites

Social bookmarking sites are one of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.

11. Forum Submission

Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums.

12. Blog Directory Submission

Directory Submission is constantly working to build quality backlinks. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period.

13. Article Submission

Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low-quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.

14. Question and Answer

One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility.

15. Video Submission

If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags and reference links. It is one of the more popular ways to get quality backlinks because all video submission websites have high PR.

16. Image Submission

Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description and tags.

17. Infographics Submission

Make creative infographics. These days, infographics are getting popular on the internet. Submit your infographics on infographics submission websites and give reference links to your webpage or blog. The image sizes differ with different websites.

18. Document Sharing

Create attractive documents relating to your business or blog. The documents should have unique content and should be in either pdf or ppt formats. Submit these documents to the document sharing websites.

19. Press Release

A press release is a document that announces a newsworthy story about your brand that the media might want to cover and provides all of the pertinent information a reporter or editor would need. Some outlets will share your news based solely on the press release.

20. Web2.0 Submission

Above all, Web2.0 is just another technique where we can create subdomains in high domain authority websites. For example, medium.com, tumbler, blogger, wordpress etc.,

Best Tips for web2.0:

Keep sharing the great content
Update the site regularly
Build a backlink for a published article

FAQs - Off Page SEO

1. What is Off Page SEO?

"Off Page SEO" (also called "Off Site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Along with On Page SEO, these include several of the factors of basic SEO that help a site to rank.

2. Why do you need Off Page SEO?

Off Page SEO helps build a website's recognition and domain authority. Without it, your site will continually rank below other websites that already have a more substantial lead. While links are not the only Off Page SEO signals that Google's algorithm applies to rank a site, it is perhaps the most vital of the lot

3. What is the most important part of Off Site SEO?

Backlinks are perhaps the most critical part of Off Page SEO. Why? Because Google search is built on something called PageRank: an algorithm that looks at the quantity and quality of backlinks pointing to a web page.

Final Thoughts

Off Page SEO has its own importance, but don’t forget about the On Page SEO, Technical SEO and Local SEO. No matter how strong your Off Page SEO is, without proper On Page SEO you may not get a higher ranking in SERPs. You need to have a fast loading website, and SEO optimized hosting can help you to achieve that.

And, the list does not end here! There are many more areas to explore by yourself. Keep one thing in mind: the more high authority websites you have referring to you and talking about you, the more chance you have to rank higher.

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Written by RGB Web Tech

Latest Technology Trends

What are Search Engine Optimization Strategies?

Last updated on January 19, 2025 by RGB Web Tech

SEO stands for Search Engine Optimization and is the process of improving a website's performance, experience, and authority to gain better visibility in search engines like Google. The goal of SEO is to rank higher in organic (unpaid) search results.

SEO involves various strategies, including optimizing website content and structure, improving meta tags, using strategic keywords, and building backlinks. These tactics help the site appear higher in search engine results pages (SERPs), making it more likely that people will click through to the website. SEO is a critical component of digital marketing.

Contents Overview

What does SEO stand for?

Types of SEO

On Page SEO
Off Page SEO
Technical SEO
Local SEO
Content SEO
Mobile SEO
eCommerce SEO
Image SEO
Video SEO

Type of SEO Techniques

White Hat SEO
Black Hat SEO
Gray Hat SEO
Negative SEO

Benefits & Importance of SEO

FAQs

Conclusion

What does SEO stand for?

SEO, or Search Engine Optimization, refers to the process of enhancing your website’s visibility in search results. Here’s what that entails:

Search: This is the action people take to locate answers to their questions or to find products or services that suit their needs.
Search Engine: Websites such as Google or Bing where users conduct searches.
Search Engine Optimization: The strategies implemented to ensure that search engines link these searches to your website.

Types of SEO (Search Engine Optimization)

Search engine optimization (SEO) is a part of internet marketing that aims to increase a website's visibility in organic search results. SEO can be divided into two main types: On Page SEO, Off Page SEO, Technical SEO, Local SEO, Content SEO, Mobile SEO, eCommerce SEO, Image SEO and Video SEO.

1. On Page SEO

On-page SEO refers to the practices used to optimize individual web pages to help them rank higher and earn more relevant traffic in search engines. It involves both the content and the HTML source code of a page (as opposed to off-page SEO which involves links and other external signals). Here are the key elements of on-page SEO:

Title Tags: Each page should have a unique title that includes the main keywords for the page. The title tag should be concise and informative, accurately reflecting the content of the page.
Meta Descriptions: Although not a ranking factor itself, a well-crafted meta description can improve the click-through rate from search engine results. It should provide a brief summary of the page’s content and include relevant keywords.
Headings and Content Formatting: Using headings (H1, H2, H3) to organize content is crucial for readability and SEO. The primary keyword should ideally be included in the H1 tag. Other headings can help structure the content and utilize secondary keyword phrases.
URL Structure: URLs should be concise, include keywords, and be easy for a human to understand. A well-structured URL gives both users and search engines an idea of what the destination page is about.
Keyword Optimization: Including relevant keywords in your content helps search engines understand what the page is about. However, keywords should be used naturally and not over-stuffed, as this can lead to penalties.
Content Quality: The content of a page is crucial to its success. Google has continually emphasized the importance of high-quality, substantive, original content that satisfies the search intent of users.
Images and Alt Text: Using images can make a page more engaging and informative. Alt text (alternative text) for images is used by screen readers and search engines to understand the content of pictures. It’s also useful for SEO when it includes relevant keywords.
Mobile-Friendliness: With mobile devices accounting for a significant portion of web traffic, your site needs to be responsive and easy to navigate on smartphones and tablets.
Page Performance: Websites that load faster provide a better user experience. Google considers page speed as a ranking factor, so optimizing your site’s speed is important.
Internal Linking: Linking to other pages on your site helps search engines crawl your site more effectively and helps improve rankings for your other pages. It’s also useful for users, as it makes navigation easier.

2. Off Page SEO

Off-page SEO refers to the techniques used to improve the position of a website in the search engine results page (SERPs) that are implemented outside of the actual website. This aspect of SEO focuses on enhancing the perception of a site's popularity, relevance, trustworthiness, and authority. This is achieved through other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, effectively "vouching" for the quality of your content. Here are the key components of off-page SEO:

Backlinks: The cornerstone of off-page SEO is building backlinks, which are links from other websites to your website. These can be achieved through natural links from external sites that link to yours without any action on your part, manually built links generated through deliberate link-building activities, and self-created links through adding a backlink in an online directory, forum, blog comment signature, or a press release with optimized anchor text.
Domain Authority: Sites with higher domain authority are seen as more reputable and trustworthy, and links from these sites are more beneficial. Tools like Moz’s Domain Authority and Ahrefs’ Domain Rating help assess this metric.
Social Media Marketing: While social media links don't directly impact search rankings, social media platforms can amplify the visibility of your content and increase your brand presence. This can lead to more people viewing your content and potentially linking back to it.
Guest Blogging:Writing articles or posts for other relevant blogs can drive traffic back to your site through backlinks. This not only helps in creating more outreach but also enhances your reputation as an expert in your field.
Influencer Outreach: Collaborating with influencers to promote your content can lead to natural backlinks, as their followers and other interested parties are likely to link to your content if it is valuable.
Content Marketing: Publishing high-quality, valuable content is vital not just for on-page SEO but also for off-page tactics. Great content is more likely to be shared and referenced by other websites, blogs, and social media users.
Forum Participation: Engaging in industry forums can help establish your expertise. By contributing to discussions and providing helpful answers, you can attract interest in your profile and website.
Local SEO: For businesses with a physical location, off-page SEO includes managing local listings and citations in business directories like Google My Business, Yelp, and others. Accurate and consistent information across these platforms can improve your local search visibility.
Brand Mentions: Google considers both linked and unlinked mentions of your brand. Getting your name out there through press releases, articles, or other content can influence your site’s search rankings.
Reviews: Positive reviews, especially on authoritative platforms like Google My Business and Yelp, can enhance your business’s credibility and influence its search rankings.

3. Technical SEO

Technical SEO refers to the process of optimizing the infrastructure of a website to help search engines crawl and index it more effectively. This aspect of SEO focuses on the backend structure and foundation of a site, ensuring that the site meets the technical requirements of modern search engines with the goal of improved organic rankings. Key elements of technical SEO include:

Site Speed: Enhancing how quickly your site loads is crucial as it affects user experience and search engine rankings. Techniques include optimizing images, reducing server response times, and leveraging browser caching.
Mobile-Friendliness: With mobile-first indexing, Google predominantly uses the mobile version of the content for indexing and ranking. A mobile-friendly site is essential, and responsive design is the recommended approach to accommodate all device types and screen sizes.
Crawlability: Search engines use web crawlers to understand the content of your site. Ensuring that these crawlers can access and interpret your site content without issues is critical. This includes proper use of robots.txt files to guide crawlers, creating and maintaining XML sitemaps, and avoiding deep nesting of pages.
Security: Implementing HTTPS provides a secure connection by encrypting data between the user and the site, which is a factor Google uses for ranking.
Structured Data: Using schema markup (structured data) helps search engines understand the content of your site and can enhance how your site appears in SERPs with rich snippets. These can include ratings, prices for products, or event information.
Indexation: Ensuring that the pages you want are being indexed properly without duplication. Tools like Google Search Console can be used to monitor index status and optimize visibility.
Canonical URLs: Use canonical tags to tell search engines which version of a page is the master or preferred version to address duplicate content issues.
404 Errors and Redirects: Properly managing 404 errors and setting up 301 redirects for pages that have moved permanently helps preserve link equity and improves user experience.
Site Architecture: A well-organized site structure helps users and search engines find content on your site more easily. This involves a logical hierarchy for your content and ensuring that no important pages are more than a few clicks away from the homepage.
Hreflang Tags: For sites that have content in multiple languages or regional variants, hreflang tags help search engines understand which version of the content is relevant to users in a specific region or language setting.

4. Local SEO

local SEO is a branch of search engine optimization that focuses on optimizing a business's presence to attract more business from relevant local searches. These searches take place on Google and other search engines but are specifically aimed at generating local results for users. Local SEO is crucial for businesses that have a physical location or serve a specific geographic area. Here are the key components of local SEO:

Google My Business (GMB) Optimization: Setting up and optimizing your Google My Business profile is essential. This includes accurate and detailed business information such as your name, address, phone number, and business hours. Regularly updating the profile with posts, offers, and events can also help increase visibility.
Local Keywords: Utilizing keywords that reflect local searches. This includes city or neighborhood names where the business is located. The content on your website should include these local keywords to improve local search rankings.
Citations and Local Listings: Ensuring your business is listed on local directories and citation sites such as Yelp, YellowPages, and Bing Places. Consistency in business listings (name, address, and phone number) across these platforms is crucial for local SEO success.
Reviews and Ratings: Encouraging customers to leave positive reviews on your Google My Business profile and other review sites. Responding to reviews, whether positive or negative, can also improve credibility and attract more local customers.
Localized Content: Creating content that speaks to local news, events, or activities relevant to your business and area. This helps attract local customers and signals to search engines that your business is actively participating in the local community.
On-Page SEO for Local Keywords: Besides integrating local keywords into the content, it’s important to optimize the title tags, meta descriptions, and header tags of your website with local SEO in mind.
Mobile Optimization: With the increase in mobile searches, ensuring your website is mobile-friendly is essential, especially for local SEO, as many local searches are performed on the go.
Backlinks from Local Sources: Gaining backlinks from well-regarded local sources (like local newspapers, blogs, and business associations) can significantly boost local search rankings.
Structured Data Markup: Using schema markup to provide search engines with specific information about your local business, such as the type of business, operating hours, and location. This can enhance your search listings with rich snippets that attract more clicks.
Local Maps Optimization: Ensuring your business appears correctly on map services like Google Maps. Accurate location data and a clear, precise map pin can help customers find your business more easily.

5. Content SEO

Content SEO refers to the aspect of SEO focused on creating and structuring content in ways that help improve visibility and rankings in search engine results pages (SERPs). It involves not only producing high-quality, relevant content but also ensuring it is optimized for both search engines and users. Here are the key components of content SEO:

Keyword Research: Identifying the right keywords that your target audience is using to search for products or services like yours. This research informs the themes and topics of your content, helping ensure it meets the search intent of users.
Content Quality: Producing high-quality content that is informative, engaging, and provides value to the reader. Search engines favor content that effectively satisfies user intent, keeping users engaged and on your site for longer periods.
Content Freshness: Regularly updating existing content and adding new content to keep your website dynamic and informative. Fresh content is a signal to search engines that your site is current and relevant.
Use of Keywords: Integrating targeted keywords naturally within your content, including in the title, headings, body text, and meta descriptions. The key is to use keywords thoughtfully and avoid over-optimization, which can lead to penalties from search engines.
Content Structure: Organizing content using headings (H1, H2, H3) to make it easier to read and navigate. Proper use of headings helps search engines understand the structure and hierarchy of the content, improving indexing.
Meta Descriptions and Title Tags: Crafting compelling meta descriptions and title tags that include relevant keywords. These elements can influence click-through rates from search results, drawing more traffic to your site.
Image SEO: Including images with optimized file names and alt text descriptions can contribute to SEO efforts. Alt text helps search engines understand the image content and can improve accessibility.
Internal Linking: Using internal links to connect content within your site helps search engines crawl the site more effectively and can keep visitors engaged longer by encouraging them to explore further.
Content Length: While quality is more important than quantity, longer content can often provide more depth, increase engagement, and improve SEO performance. However, the length should be appropriate to the topic and user expectations.
Readability and User Engagement: Ensuring the content is readable and engaging for the audience. This includes using simple language, short paragraphs, and visual elements to break up text, which can enhance user experience and retention.

6. Mobile SEO

Mobile SEO refers to the process of optimizing your website to ensure it performs well and provides a good user experience on mobile devices. As mobile traffic surpasses desktop traffic in volume, mobile SEO has become crucial for achieving high search engine rankings and capturing mobile user engagement. Here are the key aspects of mobile SEO:

Responsive Design: Ensuring that your website is responsive, meaning it automatically adjusts to fit the screen size of the device being used. This is important because it improves usability, making it easier for mobile users to read and navigate your site.
Mobile-First Indexing: Google predominantly uses the mobile version of the content for indexing and ranking since the majority of users now access Google search through mobile devices. This makes it crucial to prioritize the mobile version of your site in your SEO efforts.
Page Speed: Mobile users often rely on mobile data, which can be slower than wired or WiFi connections, so page speed becomes even more crucial. Optimizing images, minifying code, leveraging browser caching, and reducing redirects can help increase mobile page speed.
Touchscreen Navigation: Ensuring that your site is easily navigable with a touchscreen. This includes making buttons and links large enough to be clicked easily without zooming and spacing them adequately to prevent accidental clicks.
User Experience (UX): Providing a good user experience is vital. This includes clear and readable fonts, accessible menus, and avoiding intrusive pop-ups and excessive interstitials that can frustrate users and lead to high bounce rates.
Local SEO: Since mobile searches are often performed on the go, local SEO becomes even more important. Ensure that your business is listed in local directories, and use local keywords in your SEO strategy.
Viewport Configuration: Setting the viewport (which controls how a webpage is displayed on a device) correctly ensures that your site can be viewed properly across different devices.
Content Accessibility: All content on your site should be accessible on mobile devices, which means avoiding software like Flash, which isn’t supported on mobile.
Mobile-Friendly Test Tools: Utilizing tools like Google's Mobile-Friendly Test can provide insights into how well your site works on mobile devices and highlight areas that need improvement.
Avoiding Mobile-Specific Errors: These can include unplayable content, faulty redirects, or blocked JavaScript, CSS, and image files. Ensuring that mobile users have access to all necessary resources and content is crucial for good SEO.

7. eCommerce SEO

eCommerce SEO is the practice of optimizing online stores to rank higher in search engine results pages (SERPs) and attract more targeted traffic that can convert into sales. It involves a blend of general SEO practices along with strategies specifically tailored for eCommerce platforms. Here are the essential components of eCommerce SEO:

Keyword Research: Conducting detailed keyword research tailored to eCommerce, focusing on product-specific keywords, category-specific keywords, and transactional keywords that indicate a readiness to buy.
Site Structure: Designing an intuitive site structure that makes it easy for users to navigate and for search engines to crawl. Ideally, a user should be able to reach any product in three clicks or less from the homepage.
On-Page SEO for Product Pages: Optimizing product pages with high-quality images, detailed and unique descriptions, product-specific metadata, and structured data (such as schema markup for prices, availability, and reviews).
Optimized Category Pages: These pages should not only include category-specific keywords but also be designed to facilitate user navigation and improve product discoverability.
Technical SEO: Ensuring that the website loads quickly, is secure (uses HTTPS), and is mobile-friendly, since many users shop on their mobile devices.
Content Marketing: Creating valuable content that targets potential customers at various stages of the customer journey, from awareness to decision-making, which can include blogs, buying guides, and reviews.
User Experience (UX): Providing an excellent user experience by having a fast, easy-to-navigate site with minimal friction in the checkout process and clear calls to action.
Link Building: Acquiring high-quality backlinks from reputable sources to enhance domain authority. This can be achieved through collaborations, influencer marketing, and guest blogging on relevant sites.
Social Signals: Leveraging social media platforms to boost product visibility and engagement, which indirectly supports SEO efforts by generating traffic and increasing brand recognition.
Customer Reviews: Encouraging customer reviews, which can boost SEO through fresh, unique content and improve trust and conversion rates.
Avoiding Duplicate Content: Especially common in eCommerce sites where product descriptions are often repeated across multiple pages or products. Utilizing canonical tags can help manage duplicate content issues.
Local SEO: For eCommerce businesses with physical stores, integrating local SEO practices by including local keywords, creating a Google My Business profile, and gathering local reviews.

8. Image SEO

Image SEO is the practice of optimizing images to be discovered via search engines' image search features, contributing to the overall SEO performance of a website. It's particularly important for websites that rely heavily on visuals, such as eCommerce sites, art galleries, or recipe blogs. Optimizing images can enhance user experience, reduce page load times, and improve rankings. Here are key strategies for effective image SEO:

Relevant Images: Use images that are relevant to the content of the page. Relevant images enhance the user experience and reinforce the textual content for better understanding and retention.
File Names: Choose descriptive, keyword-rich file names for your images. Instead of naming an image "IMG_123.jpg," use meaningful names like "homemade-chocolate-chip-cookies.jpg" that describe the image and include a target keyword.
Alt Text: Alt text (alternative text) is used within an HTML code to describe the appearance and function of an image on a page. Alt text helps search engines understand the image content, which is crucial for SEO. It's also vital for accessibility, helping screen readers interpret the image for people with visual impairments.
Image Compression: Optimize image file sizes to reduce load times without compromising quality. Tools like Adobe Photoshop, TinyPNG, or JPEGmini can reduce file size, enhancing page speed—a factor in Google's ranking algorithms.
Image Format: Choose the right file format for your images. JPEG is good for most photos due to its balance of quality and file size. PNG is preferable for graphics with fewer than 16 colors or when you need transparency. WebP is a modern format that provides superior compression and quality characteristics compared to JPEG and PNG.
Responsive Images: Ensure images display well on all devices, especially on mobile. Using responsive image techniques, such as the HTML srcset attribute, allows different image versions to load depending on the user's screen size and device capabilities.
Structured Data: Using structured data (schema markup) can help to provide search engines with more information about the images and how they relate to other content. For example, if you have a recipe site, using structured data can link images directly to recipes.
Sitemaps: Include images in your XML sitemaps or create a dedicated image sitemap. This makes it easier for search engines to crawl and index your images, potentially increasing their visibility in image search results.
Accessibility: Ensure that your images do not obstruct site accessibility. Use CSS styling to position images and make sure they are integrated seamlessly with the design for users on all types of devices.
SEO-Friendly Image Hosting: Host your images on a server that quickly delivers images to users. Slow-loading images can hurt your SEO and user experience.

9. Video SEO

Video SEO involves optimizing video content to increase its visibility and ranking on search engine results pages as well as within video search engines like YouTube. It is an important aspect for businesses and content creators who use video to communicate with and engage their audience. Effective video SEO can drive more traffic to your website, enhance user engagement, and increase conversions. Here are key strategies for optimizing your video content for search engines:

Keyword Research: Just like traditional SEO, video SEO requires targeted keyword research. Identify keywords relevant to your video content that potential viewers are likely to use during their search queries.
Video Titles and Descriptions: Optimize your video titles and descriptions with relevant keywords. The title should be catchy, informative, and include main keywords. The description should provide a detailed overview of the video content, including long-tail keywords, without keyword stuffing.
Video Hosting Platform: Decide where to host your video based on your goals. Hosting on your own site can increase traffic to your site and is good for exclusive content. Using popular platforms like YouTube or Vimeo can enhance visibility and reach due to their large built-in audiences and high domain authority.
Thumbnail Image: A compelling thumbnail can significantly increase click-through rates. The thumbnail should be visually appealing and relevant to the content of the video.
Video Transcripts: Adding a text transcript of your video content can greatly improve indexability and accessibility. Transcripts act as page text and are beneficial for SEO as they're crawlable by search engines.
Video Sitemaps: Create a video sitemap and submit it to search engines. A video sitemap includes important metadata about your video content such as the video title, description, play page URL, thumbnail, and video file URL, which helps search engines understand and index your video content more effectively.
Engagement Metrics: Encourage viewer engagement by asking for likes, comments, and shares. High engagement rates are a positive indicator to search engines regarding the quality of your content.
Embedding and Sharing Options: Enable embedding and sharing options to increase the likelihood of your video being shared and linked to. More embeds and links can lead to higher rankings in search engines.
Social Media Promotion: Promote your videos on social media platforms to increase visibility. More shares and traffic can lead to higher rankings both on traditional search engines and within video platforms like YouTube.
Accessibility Features: Including features like captions and audio descriptions can make your videos more accessible to a wider audience, including those who are deaf or hard of hearing, which can also improve your SEO.
Loading Time and Mobile Optimization: Ensure your videos load quickly and are optimized for mobile viewing. This affects user experience and can impact search rankings, especially on mobile devices.
Watch Time: For platforms like YouTube, watch time is a critical ranking factor. Create engaging and valuable content that compels viewers to watch through to the end.

Type of SEO Techniques

SEO (Search Engine Optimization) involves various techniques to improve the visibility and ranking of websites in search engine results. These techniques can be classified into different types:

1. White Hat SEO

White Hat SEO refers to the use of optimization strategies, techniques, and tactics that focus on a human audience opposed to search engines and completely follow search engine rules and policies. Here are some key aspects of White Hat SEO:

Quality Content: Creating content that is original, relevant, useful, and well-written. The goal is to provide value to the user, not just to rank well in search engines.
Keyword Usage: Using keywords naturally and strategically, without overstuffing. This involves placing them where they make the most sense in terms of context and readability.
Backlinking: Gaining links from reputable and relevant websites. Unlike Black Hat SEO, White Hat SEO focuses on quality over quantity and on getting backlinks through legitimate ways like guest blogging, content marketing, and natural partnerships.
Mobile Optimization: Ensuring the website is mobile-friendly, considering that a significant amount of searches are done via mobile devices. This includes responsive design and fast loading times.
Site Architecture: Structuring a website clearly and logically. A well-organized site helps search engines index your content more effectively and improves user experience.
Meta Information: Proper use of meta titles, descriptions, and tags that accurately describe page content and encourage higher click-through rates.
User Experience (UX): Focusing on making the site user-friendly, which includes having a clear navigation, engaging design, and accessible content.

2. Black Hat SEO

Black Hat SEO refers to the use of aggressive SEO strategies, techniques, and tactics that focus primarily on manipulating search engine algorithms to gain higher rankings, rather than serving a human audience. These practices are against search engine guidelines and can result in severe penalties from search engines like Google. Here are some common Black Hat SEO techniques:

Keyword Stuffing: Overloading webpages with keywords in an unnatural way to manipulate a site's ranking. This often results in a poor user experience.
Cloaking: Showing different content to search engines than to users. This technique tries to deceive search engines to rank content for particular keywords that are not actually relevant to the user's actual content.
Doorway Pages: These are low-quality pages that are overloaded with keywords and are designed only to attract search traffic and then redirect visitors to a different webpage.
Hidden Text and Links: Implementing text or links that are invisible to visitors but visible to search engine crawlers. These are often used to manipulate the relevancy of content in search results.
Link Farms: Participating in communities where large numbers of pages are created to hyperlink to each other, solely to increase the number of inbound links to a site. This can artificially increase a site's ranking.
Content Automation: Using software to generate content automatically, often without regard to quality or relevance. This can include scraping content from other sites and publishing it as new.
Malicious Behavior: Including malware, phishing, or other malicious techniques to redirect or deceive users.

3. Gray Hat SEO

Gray Hat SEO is a practice that falls between White Hat and Black Hat SEO. It involves strategies that are not as clearly defined by search engine guidelines but could be considered questionable or might become classified as Black Hat SEO in the future. These techniques are often used by those looking to gain a competitive edge without crossing into outright Black Hat practices, but they still carry risks, including potential penalties if search engines update their algorithms and policies.

Here are some common Gray Hat SEO tactics:

Article Spinning: Using software to rewrite content so it appears unique, although it's essentially the same content, often with a slight decrease in quality. This is done to avoid duplicate content penalties and create more content faster.
Link Exchanges: While link building is a legitimate practice, excessive reciprocal links or partner pages exclusively for the sake of cross-linking can be considered manipulative.
Buying Expired Domains: Some practitioners buy expired domains that have built up authority and either use them to create link networks or redirect the traffic to their primary website.
Cloaking with a Twist: Slightly altering the technique of cloaking, such as showing search engines a character-level variation of content that isn't exactly what the user sees.
Dubious Redirects: Redirecting a high-ranking page to another page to transfer the SEO benefits in a way that isn't entirely transparent.
Paying for Reviews: Encouraging reviews with incentives or paying for them outright, which can sometimes blur the line between genuine user reviews and sponsored content.
Using Clickbait: Employing sensationalist headlines that aren’t completely aligned with the content on the page to boost click-through rates.

4. Negative SEO

Negative SEO refers to the practice of using Black Hat and unethical techniques to sabotage a competitor’s rankings in search engines. It's a malicious tactic that targets other websites with the intention of causing harm to their search engine credibility and rankings. Here are some of the common methods employed in negative SEO:

Link Farms: Creating or purchasing large numbers of spammy links and directing them to a competitor's website in an attempt to trigger a Google penalty for unnatural links.
Scraping Content: Copying content from a target website and distributing it across the internet. This can dilute the uniqueness of the content and potentially lead to penalties or decreased rankings due to duplicate content issues.
Creating Fake Social Profiles: Misrepresenting the target company on social media to create a bad reputation or spread false information.
Forceful Crawling: Causing heavy server loads by intentionally sending very high volumes of automated requests to a website, making it slow or even temporarily inaccessible.
Removing Backlinks: Contacting websites that link to a competitor’s site and requesting the removal of those links, often by pretending to be the competitor themselves.
Posting Negative Reviews: Flooding review sites with negative feedback and reviews to harm a business’s reputation and search engine standing.
Hacking the Site: Gaining unauthorized access to modify or deface the website, insert malicious code, or negatively affect its SEO performance directly.

Benefits & Importance of SEO (Search Engine Optimization)

SEO (Search Engine Optimization) is crucial for any business or individual seeking to increase their online presence and visibility. Here are some of the key benefits and reasons why SEO is so important:

Increased Website Traffic: SEO helps to improve the ranking of your website on search engines. Websites that appear on the first page of search engine results tend to get significantly more traffic. This increased visibility means more visitors, which can translate into more sales and leads.
Cost-Effectiveness: Compared to other forms of online marketing, such as Pay-Per-Click advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides a relatively good return on investment. While PPC may drive more revenue and social media may be more important for your image, organic SEO in many ways remains a bedrock of your online presence.
Improved User Experience: SEO involves optimizing the user experience of your website. A well-optimized site is more likely to have clear navigation and relevant, engaging content that meets the needs of users. Search engines like Google prioritize websites that provide a good user experience.
Brand Credibility and Trust: Ranking higher in search results can also improve the credibility of your business. Users tend to trust the first listings in Google as reputable companies; the further back you are in rankings, the more skeptical users might be about your site.
Higher Conversion Rates: SEO-optimized websites load faster, are easy to read and navigate, and will display properly in almost all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors – i.e., they’re more likely to become your loyal customers, subscribers, and returning visitors.
Long-Term Marketing Strategy: While the impacts of a good SEO strategy may take time to manifest, they can be long-lasting. With ongoing effort, the results of SEO can be sustained, unlike advertising which stops the moment you stop paying.
Competitive Advantage: By investing in your SEO strategy, you can move ahead of your competitors in search engine rankings. This can help you gain market share by being more visible and accessible than your competitors.
Local SEO Increases Engagement, Traffic & Conversions: Local optimization focuses on specific towns, cities, regions, and even states, to establish a viable medium for a brand's messaging on a local level. SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to.

Frequently Asked Questions (FAQs)

Search Engine Optimization (SEO) is a critical component of digital marketing. Here are some frequently asked questions (FAQs) about SEO that might help you understand it better:

1. What is SEO?

Answer : SEO stands for Search Engine Optimization. It involves optimizing a website or content to improve its visibility and ranking in search engine results pages (SERPs). This is done through various techniques such as optimizing content, improving site structure, and building backlinks.

2. Why is SEO important?

Answer : SEO is important because it helps increase the visibility of a website, attracting more traffic from organic searches. This can lead to increased brand awareness, higher sales, and more engagement.

3. What are the key components of SEO?

Answer : The key components of SEO are On-page SEO, Off-page SEO and Technical SEO

4. How do search engines rank websites?

Answer : Search engines use algorithms to determine the relevance and authority of pages. Factors that influence rankings include the quality and relevance of content, the user experience on the website, the number and quality of backlinks, and technical aspects of the site.

5. Can I do SEO myself?

Answer : Yes, it's possible to do SEO yourself, especially if you have a basic understanding of website management and online marketing. There are many resources available online to learn SEO, from blogs and tutorials to comprehensive guides and courses.

6. How long does it take to see results from SEO?

Answer : SEO is a long-term strategy. Typically, it can take several months to a year to see significant changes in search rankings due to the competitive nature of rankings and the time it takes for search engines to recognize and index changes.

7. Is SEO different from SEM?

Answer :Yes, SEO (Search Engine Optimization) is different from SEM (Search Engine Marketing). SEO focuses on optimizing a website to get traffic from organic search results, while SEM includes tactics like paid advertising (PPC) alongside SEO strategies to increase visibility.

8. How do I know if my SEO efforts are working?

Answer :You can track your SEO progress using tools like Google Analytics and Google Search Console. These tools provide insights into traffic, rankings, and conversions, helping you understand the effectiveness of your SEO strategies.

9. What are some common SEO mistakes to avoid?

Answer : Common mistakes include keyword stuffing, neglecting mobile optimization, using duplicate content, and ignoring meta tags and descriptions. It’s also a mistake to neglect the quality of content while focusing solely on SEO tactics.

10. How does content affect SEO?

Answer :Content significantly affects SEO because it helps to establish relevance and authority. High-quality, relevant content is more likely to be shared and linked to, which boosts SEO. Regularly updated content is also favored by search engines.

Conclusion

SEO, or Search Engine Optimization, is an indispensable strategy in the digital marketing landscape, aimed at enhancing the visibility and ranking of websites in search engine results. By leveraging techniques that span on-page optimization, off-page activities, and technical enhancements, businesses can attract higher organic traffic, improve user engagement, and increase their online authority. While SEO demands patience and consistent effort, the benefits are substantial, offering long-term gains in visibility and competitive advantage. As search algorithms evolve, staying informed and adaptable is crucial, making SEO an ongoing, integral part of any successful digital marketing strategy. Thus, businesses that invest wisely in SEO can expect to not only boost their online presence but also secure a significant edge in the increasingly crowded digital marketplace.

You might also consider exploring our lists of Profile Creation Sites and Directory Submission Sites to build quality backlinks for your SEO.

Additionally, we've put together a Technical SEO Checklist tailored for SEO professionals, which you might find useful.

If you find this article beneficial, please share it on your social media channels. Remember, sharing is caring!

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Written by RGB Web Tech

Latest Technology Trends

What is Search Engine Marketing?

Last updated on January 19, 2025 by RGB Web Tech

Search engine marketing (SEM) is a type of marketing aimed at promoting a website on search engine results pages. Securing your website a high position in search results, SEM helps you generate more traffic and gain more customers.

What is the difference between SEO and SEM?

It’s difficult to avoid ambiguity while speaking about the differences between SEO and SEM. Pushing your website to the top of the search engine results page (SERP) may include organic promotion and paid advertising, such as PPC ads. SEO has always been viewed as organic promotion, while views on SEM have changed with time.

At first, the term SEM involved both paid and organic strategies. In this case, SEO appears as a part of SEM. However, now marketers use the phrase “search engine marketing” more and more for paid activities only, which makes SEM and SEO two different categories. To avoid confusion, in this article we’ll use the word SEM for paid search advertising only.

Why is SEM important?

Coupled with SEO, SEM helps your business be on the top of search results in Google, Bing, and other search engine players. The first page of search results gets over 71% of all the clicks.

Search engine marketing becomes more and more significant as a traffic generation channel. While click-through rates of organic search results have fallen by 13% in the first quarter of 2019, SEM skyrocketed by 75% in the same span.

Better yet, audiences are loyal to SEM. 75% of people said paid search ads help them find the information they search for, and over 30% clicked on a paid search ad because it directly answered their search query.

Basic SEM Concepts

SEM is a very broad topic that has many different avenues to explore. Below, we've linked some articles to more specific topics within the SEM methodology.

1. SEO and SEM: SEO and SEM are essentials in online marketing strategies, but they are also two abbreviations that lead to a lot of confusion. Which is better for your brand and how can you leverage both to boost traffic and increase conversions?

2. SEM Positioning: SEM positioning is the paid method that's used to quickly gain search engine positioning.

3. SEM Campaign: A SEM campaign represents the entire advertising strategy that generates ads in search engines like Google. A campaign can encompass many different ad groups and keywords in order to increase positioning.

4. SEM on Google: The most popular form of SEM is on Google Ads. To create a SEM campaign on Google, go from the most general to the most concrete. There are many different ways to advertise on Google Ads, with a variety of ad options and structures.

Why Use SEM for Your Business?

There are many reasons to incorporate SEM in your digital marketing strategy. These are just some of the benefits of using Search Engine Marketing for your brand.

1. Bring highly qualified traffic to your page. One of the bases of any digital marketing strategy is to attract the right users to your landing pages. Search engine marketing is very effective in attracting users' attention and generating clicks by allowing users to filter based on the words they seek. This ensures that your traffic is made up of people who are potentially interested in your brand.

2. Make your brand or company known throughout the world. Placing yourself at the top of Google is a great way to get visibility for your brand. To see your page in the first place will allow the user to associate it with the need that they’re looking to solve even if they don't click on the page.

3. Generate conversions. Google Ads offers many ways to measure conversions and thus ensure that your ads are really effective.

4. Get results with a tight budget. Search engine advertising solutions can be adjusted to your budgetary needs at any time. You do not need a large initial investment, so these are suitable for small and medium businesses. If your brand is growing, the sky's the limit!

5. Finally, with Search Engine Marketing Google Ads solutions, you can not only place advertisements in the search engine, but also take advantage of the data and parameters available to place contextual advertising on other websites. The possibilities of personalization are very high. For example, you can target users who have already visited your website, are interested in X type of products, are from a specific city, etc. Combined with your search engine advertising campaigns, these can be powerful tools to grow your brand.

Advantages of SEM

1.Highly measurable. Tools like Google Ads give you highly detailed reports of the evolution of your campaign, so you can always know what is happening with your ads. In addition, you can take advantage of the integration with Analytics to have everything controlled to perfection.

2. Real-time monitoring. The analytics interface allows you to see what is happening at each moment and corrects the course to the moment if you do not get the results you are looking for.

3. Pay per click. With this, you will only pay if you get results. You can control the maximum daily budget that you are willing to invest as well as the maximum cost per click you can pay. This way, you make sure that the campaign is profitable.

4. Speed. Regarding other techniques such as SEO or content marketing, search engine advertising allows you to achieve relatively fast, large-scale results.

5. Within everyone's reach. Since budgetary investment is scalable, this solution works for both large companies and SMEs. They all compete in equal conditions to reach the first positions for keywords.

6. Segmentation. Finally, another positive of this tool is its great segmentation possibilities. By focusing on keywords, you will reach the public that is actively interested in you. You can also filter it by other factors such as location, language, or behavior.

Disadvantages of SEM

1. Higher long-term cost. To be clear, SEM only works while you pay. Although over time you can optimize your campaigns and reduce costs per click, you will have to continue paying for each of the visits you get.

2. High level of competition. Search Engine Marketing has become popular and there are many companies that compete to position themselves for the same keywords. This competition causes costs to rise and sometimes it can be difficult to get a good ROI.

3. It's interruptive. As opposed to other solutions like native advertising, SEM involves "invading" the user's space with content that they didn't seek out. In fact, if the user you are targeting has an ad blocker, they may not see your ads.

SEM Dictionary: Top Terms to Know

To finish, let's review the basic concepts you need to move through the world of search engine advertising. Since we use Google for the vast majority of searches, we are going to base ourselves on the terms that are used in Google Ads.

1. Keywords: keywords are the basis of all search engine marketing. Keywords are the words, groups of words, or phrases that will make your ad appear to users.

2. Text ad: the standard ad type that is shown in search engines. They usually have a title, two lines of text, and a customizable link.

3. Ad Group: Ad groups are ad sets and keywords. These are grouped into campaigns, in which you can define the daily budget and the countries or territories where the ads will appear.

4. Search Network: the part of the search engine where your ads can appear. The simplest thing is to work with text ads on the top and right of the results page but you can also show ads on other sites such as Google Shopping or Google Maps.

5. Impressions: the number of times an ad is shown.

6. Clicks: the number of times an ad has been clicked on.

7. CTR: the percentage of impressions that generate a click.

8. CPC: the average cost per click. You can define a maximum CPC to guarantee that you do not go over budget.

9. Quality level: Score (determined by Google) of a keyword and an ad to determine your CPC. In theory, the higher the quality of an ad, the less you pay for each click.

Today SEM is a necessity. However, it is much more powerful if used in combination with other tools such as SEO. The study of keywords is the fundamental pillar of the search engine strategy. The study of Buyer Personas is also crucial to understanding the audience when looking for certain keywords because it allows for more accurate segmentation.

How to Perform Keyword Research in SEM

When planning an SEM campaign, keyword research should always be one of the first steps. We can say that keywords are like the "bricks" from which the whole SEM account, ads, and even landing pages are structured.

To perform keyword research for SEM campaigns, take note of the following steps.

1. Analysis of the Product or Service (And, if Already Created, of the Landing Page)

Keywords should always be relevant to the product or service you are offering. Therefore, the first step is to draw up a list between two and ten main ideas that summarize the services or products you offer. In addition to studying your own offer, you can also take a look at your competitors' sites.

2. Keyword Research Tools

There are many keyword planning platforms on the market, such as SemRush and Google keyword planner. If you enter the basic ideas defined in the previous section, the tool will provide you with a list of related keywords. To filter the results, you can segment by location and language.

The good thing about these tools is that they can give you a lot of suggestions that you would never have thought of. Of course, there also are times when they offer suggestions that aren't to the original search. And this brings us to the next step...

3. Filtering and Selecting Keywords

Using the keywords as a starting point, you will have to filter manually to discard irrelevant words, group related keywords, and select those that have the highest number of searches and the lowest competition (i.e. that there are not many advertisers bidding for lor the same word).

And that's it! You now have a definitive list of keywords to optimize your SEM campaign. To get the best results, these keywords should be present both on your landing pages and in your ads.

How to Develop a SEM Campaign Step by Step

Strategy and planning are fundamental to guarantee the results of your SEM campaign. Let's take a look at what it takes to launch a successful campaign.

1. Keyword Research

Keywords are the basic foundation on which the entire SEM strategy is structured. To carry out a complete keyword study, you must pay special attention to:

The products and services you offer
How your competition is performing and how you are positioned relative to that
Your buyer persona
Searching for generic and "long tail" keywords using specialized tools
Combing through and cleaning the keyword list

2. Campaign Creation

The time has come to put your entire SEM strategy into place. These are some of the key aspects that you will have to define to launch a campaign in Google Ads or any other tool:

Budget and maximum bid.
Ad groups: Unless you are selling a very specific product or service, you will have different groups of related keywords. The idea is to structure the keywords within specific ad groups to achieve the best results.
Designing and optimizing landing pages: Ideally, you should have a landing page for each product or service and for each target.
Ad creation: When setting up the campaign, we advise setting up different creatives so that you can compare the results with one another.

3. Measurement and Optimization

The work doesn't end after launching the campaign; SEM is based on continuous optimization. Therefore, you must periodically monitor the results of your campaigns to be able to swap out keywords, creatives, and any other aspects of the campaign.

To make sure you don't miss anything, you can set up alerts for critical aspects of the account and define a specific review schedule.

Bonus: Take Advantage of SEM to Do SEO

SEM and SEO are two closely related disciplines, as they both seek to rank on Google. Therefore, you can take advantage of the effort invested in SEM to improve your organic positioning.

Keyword research will help you detect keywords that can help you position your page organically, although they may not result in quick conversions. However, the results will help you identify which topics are more interesting for users and can help you to get more traffic and visits.

Most Popular Search Engines for SEM

When we think of search engines, usually the first thing that comes to mind is Google. But the truth is that there are other SEM platforms that can also give us good results. These are the three main solutions for search engine advertising.

1. Google Ads

Google Ads is one of the main search engines. Here are some tips for using it:

Keywords: a keyword is a set of terms entered by a user in a search engine. It can be a single word, several words, or even a whole phrase, for example: "buy dumbbells for home exercise". Keywords let Google know which ads are relevant to a particular user at a particular time.
Match Types: match types determine to what extent the term entered by the user in the search engine matches the keyword. In Google Ads, from the broadest to the strictest, you'll find: broad match, phrase match, and exact match. You can also set negative matches (searches for which you do NOT want your ads to be shown).
Ads: the advertising displayed on Google's search engine is mainly based on text ads consisting of a title, visible URL, description, and extensions.
CPC (cost per click): the price you pay for each click on your ads, which in turn depends on the level of quality and bids set.

2. Microsoft Advertising or Bing Ads

Bing Ads (or Microsoft Advertising) is a very solid alternative to Google Ads, as it reaches a relevant potential audience (almost 10% of the market share) and has very good targeting and configuration options.

In general, it is a very similar tool to Google Ads, but there are some differences that you should be aware of:

Negative keyword matching is stricter (you can only place negative keywords with phrase matching).
Bing sets a minimum amount for maximum bids.
Bing's location options allow you to specify a radius within a city or zip code.
You can schedule ads to show in 15-minute increments throughout the day, or to appear only at certain times.
Bing has image-specific and stock-specific extensions.
You can set up different time zones within a single campaign.
Filter reports based on search partners and discard those you are not interested in.

3. Yahoo Ads

Yahoo Advertising or Yahoo Ads is Yahoo's advertising solution, which allows you to reach users who perform searches on this search engine.

Search Ads: The most classic SEM format, which shows ads in the search engine when users enter a specific keyword.
Display Ads: These ads are placed at the top, bottom, side of a website, or in the middle of content and can be used for remarketing.
Sponsored Ads in different formats: Image, carousel, and native video ads.
Mail Ads: These ads are integrated within inboxes and through banners.

How a SEM Agency Can Help You

SEM tools, such as Google Ads, are very complex. It's to manage a lot of variables and be aware of the results in real-time in order to be able to continuously optimize the account. Therefore, it is worthwhile delegating this work to a SEM agency, which can carry out tasks such as:

1. SEM campaign design: defining objectives and budget and creating the campaign structure, keywords, and ad groups.

2. Keyword planning and optimization: selecting the right keywords and precise match levels is critical for good SEM results. The agency will perform both initial keyword research and ongoing monitoring of results.

3. Ad creation: with SEM ads, there is very little room to attract potential customers, so it is essential to create well-designed creatives.

4. Campaign monitoring: the agency will perform continuous analysis of the data to be able to make decisions in real-time and achieve the best results.

5. Quality level optimization: this parameter is one of the most important in SEM, since it allows for maximizing results and minimizing costs at the same time. CPC and bid management: through continuous analysis of CPC and the position of the ads, an agency seeks to optimize the bids in order to achieve the highest number of quality clicks at the best cost.

6. Conversion rate optimization: by analyzing and adjusting different aspects of the account, from keywords to landing page design, you ultimately aim to achieve more conversions and increase the profitability of the account

FAQs - SEM ( Search Engine Marketing )

1. What is search engine marketing?

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs).

2. What is SEM and why is it important?

Search Engine Marketing refers to a variety of techniques and strategies a company can use to generate more visitor traffic from search engine results pages (SERPS) to a website. The goal of SEM is to promote a website's visibility using paid search, contextual advertising, and organic search rankings.

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Written by RGB Web Tech

Latest Technology Trends

11 Simple Social Media Optimization Tactics for Faster Growth

Last updated on January 19, 2025 by RGB Web Tech

Social Media Optimization (SMO) helps business owners, content creators and social media marketers get the most out of their social media presence.

Understanding how to optimize your social media profiles and posts for maximum returns might sound scary, but we’ve put together a list of simple tactics that don’t involve complicated keyword research or require technical know-how.

Read on to find out how to:

Improve your brand’s visibility on social media platforms
Get more engagement for your posts
Get your audience telling you what they want

11 Easy Social Media Optimization Tactics

Post at the right time
Polish your bios
Optimize your links with UTMs
Make sure your images are the right size
Post the right amount
Review your social media strategy
Always keep your audience top of mind
Optimize your accounts for search
Create consistency with your username
Write catchy headlines and captions
Add tags to your posts

What is social media optimization?

Social media optimization is the process of improving your social posts (or your whole social media strategy) to achieve better results: faster follower growth, higher levels of engagement, more clicks or conversions, etc.

Social media optimization can involve many different techniques and tactics that vary in scope and complexity:

Basic improvements on an individual post level, e.g. asking an engaging question in a post caption or picking a more thumb-stopping visual
High-level improvements, e.g. redefining your brand’s tone of voice on social media
In any case, social media optimization should be based on performance analysis, audience and competitor research and/or insights gathered through social listening.
Think of SMO as an opportunity for you to analyze and adjust what you’ve been doing on social media to make it better.

Benefits of social media optimization

Here’s what the right social media optimization tactics can do for your social media efforts:

Strengthen your online presence.
Connect and engage with your audience on a deeper level.
Increase brand awareness on social media.
Improve reach on social media.
Improve the quality of your leads from social media.
Sell more of your products and services through social channels

11 Social Media Optimization Techniques to Start Doing Now

To the untrained eye, a brand’s social media presence might seem effortless, but there’s a lot that goes on behind the scenes to ensure that social media accounts are being used as effectively as possible.

1. Post at the right time

To win big on social media, you need to consistently post content that not only gets your audience excited, but that is also posted at a time when they’re most likely to engage.

Figuring out the most optimal time to post on social media is hard work. But luckily for you, we’ve spent hours researching and analyzing millions of social posts to figure this out. It’s between 10:00 AM on Tuesdays, Wednesdays, and Thursdays.

But don’t forget that this is a general guide. What works for your social media pages and your audience might be different.

Use an online scheduling tool that has the best time to publish features (we might be biased, but Hootsuite is pretty good!) and take advantage of posting your social media content when your audience is most likely to be online and engage with what you’re serving up.

2. Polish your bios

Your social media bio is potentially one of the first things a new visitor or potential lead sees when visiting your profile page. So, it’s essential to have this as polished as possible. Important information to always include:

Who you are
What your business does
What you do
The topics that interest you
Your brand’s tone (more on this below!)
How someone can get in touch with you

Check out how Hootsuite nails their bio by ensuring that the message of being a “global leader in social media management” is consistent across social channels.

You might also want to consider including a call to action (CTA) in your bio that encourages visitors to click on a link to your website, an online store, or a key landing page. Feel free to swap out the link in your bio regularly with your most up-to-date, highest-quality content or a key landing page that you need to drive traffic towards.

Pro tip: Use a tool such as One Click Bio to create a link tree, and sneak more than one link into your bio. With a bio link tree, you can easily promote your most-recent content, link to your other social accounts, direct traffic to an online store or landing page, and keep your profile visitors engaged with your business.

3. Optimize your links with UTMs

As we’ve just mentioned above, social media optimization often uses links to direct visitors to a webpage where they can continue their engagement with the brand. Doing this is important to drive traffic to your website, content, or landing pages.

Link optimization is an integral part of understanding how your audience engages with the links you’re sharing. Tracking your customer’s behavior lets you see what posts drive the most traffic from your links and which don’t. You can quickly and easily track behavior by adding UTMs to your social media channels and posts.

Need more info on how to use UTMs on social media? This post has all you need to get started.

4. Make sure your images are the right size

There’s nothing worse than visiting a social profile and the images look terrible, amiright? Your brand’s look is everything, darling. So, make sure that your images look professional, polished, and—most importantly—are the right size.

At the absolute least, ensure that your profile picture is a high-resolution image that isn’t overly cropped, speaks to your brand (preferably a company logo), and clearly represents your business. Oh, and you’ll want your profile images to be consistent across all your social channels, too. Doing this will help your audience with brand recognition.

When in doubt, check out our always-up-to-date cheat sheet to image sizes across networks. Or, bookmark this sheet with basic specs:

5. Post the right amount

You don’t want to bombard your audience with posting non-stop, and you also don’t want to post so little that you fall off their radar. Finding your optimal social media posting schedule is essential to driving more engagement and conversations with your brand.

Here’s how often you should post to the biggest social media networks in 2022, according to experts:

On Instagram, post between 3-7 times per week.
On Facebook, post between 1 and 2 times a day.
On Twitter, post between 1 and 5 Tweets a day.
On LinkedIn, post between 1 and 5 times a day.

Remember that finding the sweet posting spot might take some time. Experiment and find what cadence works best for you.

6. Review your social media strategy

Take the time to look over your current social media strategy and think about the following areas:

Are you hitting your goals and objectives?
Do your social media goals still align with your overarching marketing strategy?
Are you posting the right types of content? For example, images, videos, text-only, or a mixture of all three? (Hint, you want to aim for all three!)
Are your posts resonating with your audience?

When thinking about the above points, consider how your SMO will positively (or sometimes, negatively) impact them.

To get insider information on your company’s social performance, most platforms have built-in analytics to help you understand if your social strategy is working or not. Tools like Hootsuite Analyze give you additional valuable insights.

If you want to go one step further, you can always A/B test your social media optimization and see whether one tactic vs. other works better.

For example, if you’re an online organic grocery store and want to create more conversation about food waste, what image drives more engagement from your audience? A photo of an overly full landfill producing methane gasses or a photo of a reduced grocery bill?

A quote from a wise old marketing person (okay, it’s me) says, “always be testing,” and SMO is the perfect opportunity to do so.

7. Always keep your audience top of mind

Not all audiences are the same. Spend some time digging into the demographics to optimize your social media content for the right groups.

For example, if you’re targeting an audience in England, you might want to ditch US colloquial language. Similarly, if you’re targeting an audience in America, you might not want your social media copy to sound too British, guv’nor.

8. Optimize your accounts for search

Not all of your posts need to use this tactic because not all of your posts need to be discoverable by a searcher. Sometimes, you’ll be posting on social media just to communicate with your audience. Remember to be strategic. For example, when we share this post, we’ll include the keyword “social media optimization” as a hashtag to help with the post’s discoverability.

You could also speak with your SEO team to find out the most important keywords for your brand and incorporate these into your social posts for an extra boost to your organic performance.

Fitness Goal 4U A Few Fun Moves incorporates hashtags related to wellness in their posts to help searchers and potential new customers discover them on Instagram.

9. Create consistency with your username

Your username across your social media channels speaks volumes about who you are and is an essential piece of the puzzle as to how your brand comes across. Therefore, it’s important to be consistent with your username.

For example, having the username @rgbwebtech on Twitter and /rgbwebtech for Facebook looks a lot better than @webtech and /rgbwebtech123.

10. Write catchy headlines and captions

Not everyone is a writer. Hire a copywriting professional or social media expert to help you craft catchy headlines and captions that achieve your goals. Remember, copy that feels appropriate for Twitter might be utterly different from copy for TikTok. Experiment and test what language and words resonate with your audience the most.

It’s important to maintain your brand voice throughout your posts and captions and find that sweet spot between being conversational and promotional.

11. Add tags to your posts

If your social media post features another brand or a customer, it’s best practice to tag that person in your post. Not only does this earn you massive niceness points, but it also helps create natural conversation and communication on your post.

A golden rule of thumb is that if your post contains user-generated content (UGC), always make sure you tag whomever the original content is from.

Ready to begin optimizing your social media posts and profile? Hootsuite has the tools and insights to help you understand if your optimization efforts are working or not. Sign up today to get started.

FAQs - Social Media Optimization

1. What is meant by Social Media Optimization?

Social media optimization is the process of creating content that easily creates publicity via social networks. The goal is to create past, current and potential customers by amplifying your message on social media sites

2. Is Social Media Marketing and Social Media optimization same?

Social media optimization (SMO) and social media marketing (SMM) are two different things. Social media optimization is a process of making your website social media marketing ready. While social media marketing is a process to market your business on social networks.

Conclusion

Social Media Optimization can be a powerful tip for any organization. It can increase your visibility, enhance relationships, establish two-way communication with customers, provide a forum for feedback, and improve the awareness and reputation of the organization.

Social media optimization can completely change the way you approach your marketing strategies. Next time you plan a marketing strategy, make sure that you include social media optimization in your plan!

Start taking a strategic approach to your social media posting and see the results!

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Written by RGB Web Tech

Latest Technology Trends

Social Media Marketing for Businesses

Last updated on January 19, 2025 by RGB Web Tech

When you use social media marketing, whether on Facebook, Twitter, Instagram, LinkedIn, or another platform, you’re engaging and interacting with your audience on multiple levels, building their brand awareness and interest to drive leads and sales.

You can create devoted fans of your business through your social media strategy.

What is social media marketing?

Social media marketing is a digital marketing strategy that uses social media to promote your business online.

When you market your business with social media, you use different social media networks, like Facebook or Instagram, to connect, engage, and communicate with your target audience, as well as promote your products or services to drive brand awareness, website traffic, and sales.

It sounds easy enough, but there is more to SMM than meets the eye.

This guide serves as your partner for getting started with social media and learning the basics of social media. Use it to learn how to bring social media and marketing together. Plus, get inspiration from real-life social media marketing campaigns.

Social Media Marketing Guide Definitions

Here are some common terms you need to know when developing your social media marketing strategy.

Content : Content is whatever you post on social media. It can be a Facebook status update, a video on Instagram, a Tweet, and so on. Content comes in many different forms, and you need to tailor it to each platform. What’s even more important than content, though, is context.
Context : Gary Vaynerchuk said, “Content is king, but context is God.” For instance, you might have a great joke, but if you place it somewhere inside a 3,000-word blog post, very few people are likely to see it. On Twitter, however, that same joke as a tweet might crush it. Plus, anyone can get in on the fun. When looking at the most retweeted, funniest Tweets ever, we can see even the CIA sees the value in using social media to create some positive buzz.

The opposite is also true. Packaging your entire blog post into one tweet is hardly possible, so try a good call to action with some relevant hashtags instead. And that brings us to hashtags.
Hashtags : By now, you probably know that hashtags are a very common tool that people use to add meta information on almost all social media channels. Twitter, Facebook, Instagram, and Pinterest all use hashtags to let you describe the topic of your content or mark it as part of current trends.

They make your content easy for users to discover and therefore more likely that they’ll share it.
Shares : Shares are the currency of the social media world. When people engage and interact with your content, that’s good. But when they share it, that is the time to celebrate. A great social media tool to measure shares and the overall impact of content is BuzzSumo. The more shares, the more people love your content. Shares are the best form of engagement that people can have.
Engagement : This is a general term referring to how people interact with the content that you produce. It can be a like, a reaction, a comment, or a share. All of these are good, but the shares are where it’s at. Now that we’ve covered some social media definitions, let’s take a look at the core pillars of social media.

Core Pillars of Social Media Marketing

There’s no doubt about it: these days, your business needs to be on social media, and you should concentrate at least some of your marketing efforts (and budget) on your social media strategy.

With 4.48 billion people owning social media accounts, there’s a whole world of potential customers that any business can access, simply by logging in and creating brilliant content.

Brands like BooHoo, Depop, and Chipotle excel at social media, and there’s one simple reason: they integrate the core pillars of social media marketing.

There are five main pillars. Let’s talk through them one by one.

1. Strategy

A sound social media marketing strategy is the backbone of your social media presence. Without a strategy, you’re wasting time, unlikely to achieve your goals, and will most likely struggle to reach your target audience.

In case you’re not sure, a content strategy consists of getting the “Right content, to the right people, at the right time.”

In its most basic terms, a content strategy helps you achieve your business goals by enabling you to:

Create Valuable Content
Drive Engagement
Increase Conversions

A good social media marketing strategy has clear goals, specific plans to reach those goals, and must be measurable.

Finally, you need to set benchmarks to see how things are going and whether you need to change your approach.

2. Planning and Publish

Social media is a powerful tool, but you can’t just go out there and start publishing content without a plan behind it.

When you’re planning content make sure that you:

Know your audience: You need to know the demographic of your audience in order to connect with them.
Focus on quality: The quality of content is just as important as the quantity.
Consider your brand: Keeping in line with your brand values is crucial.

When it comes to publishing, there is one golden rule: consistency. A regular publishing schedule keeps people coming back for more.

3. Listening and Engagement

Plan your content and above all, actually engage with your audience.

Your feedback might not always be positive; but, if you don’t make changes, neither will the tone of your responses.

Listening and engagement are all part of a successful digital transformation, especially if you’re going to enhance the overall customer experience.

It’s also worth mentioning that social listening isn’t just about customer experience. It can allow you to:

Pick up on New Trends
Identify New Streams of Income
Gain Industry Insights
Find Influencers in Your Niche

Need some assistance to get started with social listening? Hootsuite has a free introductory tool for measuring key terms and hashtags.

4. Analytics

The success of any social media marketing campaign depends on analytics for tracking and collecting data. Without this information, you can’t:

Understand user behavior
Refine your strategy
Find which platform works best for your brand
Discover the best times to post
Analyze your competitors

Once you have all this, you’ll know with certainty what works and what doesn’t. That way you can spend more time on what does, and waste less. In turn, analytics will inform the decisions that you make for future campaigns—and highly influence the success rate.

Similarly, A/B testing is great for determining what content, design, CTA, etc. work best.

If you’ve been noticing certain types of content receiving double the engagement than other posts, play on that.

For example, if you’re a small business, your followers are most likely going to be family and friends who will love the personal insight and celebratory posts because they care about you and your successes.

Producing high-quality content that your audience isn’t interested in will mean that engagement levels tank. You need to work on making sure your posts appear in people’s feeds before you start feeding through those insightful industry blogs.

5. Advertising

For anyone looking for an audience, social media advertising is worth exploring. With approximately 2.89 billion active monthly users on Facebook alone, that’s an incredible amount of prospects.

The three main types of social media advertising are:

Organic: Content that picks up views naturally and you don’t pay for.
Paid: Content that an organization sponsors and therefore costs money to post.
Earned: Content that has been given freely in the form of shares, likes, and comments.

In today's digital age, the demand for captivating online content is at an all-time high, particularly for social media platforms. To meet this demand and create engaging posts and videos, content creators often rely on the expertise of an online video editor. As a powerful tool, an online video editor enables creators to transform their raw footage into visually appealing content that stands out in the crowded social media landscape. With features like trimming, merging, adding transitions, and applying special effects, an online video editor empowers creators to craft professional-looking videos that capture attention and drive engagement.

There are several ways you can advertise on social media. For example, you can:

Create content: This includes posts and videos.
Promote content: Create posts that are promoted/sponsored.
Engage with people: Get active in groups related to your industry, interact with influencers in your industry, etc.
Grow a following: Get people in your industry to follow your brand by creating and sharing content that appeals to them.
Get downloads: Offer PDFs, white papers, PowerPoints, videos, podcasts, etc. on your social channels and profiles.

Additionally, if you aim to enhance your brand recognition, build loyalty, and increase conversion rates, advertising could be the way to go.

Aside from these main pillars, you should also:

Ensure you focus your content on a specific niche or demographic.
Build quality connections with influencers, brands, and customers you can build relationships with.
Add value with your content and comments

Finally, ensure you’re accessible on social media so your customers know they can reach out to you. Don’t just wait for feedback. Invite it!

Different Types of Social Media Marketing

Aside from the likes of Facebook, Twitter, and Instagram, social media marketing takes many different forms, such as:

Content Marketing / Content Creating
Advertising / Sponsorship
Influencer Marketing
Social Media Management / Community Management
Paid Media
Building Your Following
Contributing to Forums
Reviews

If you’re serious about growing your brand, don’t just focus on the large sites with a vast audience. Although they’re an obvious place to start, look for different, more creative ways to engage your prospects and develop leads.

Also, while you’re exploring some of these other methods, find which content works best for each channel to optimize your results.

FAQs of Social Media Marketing

1. What is meant by social media marketing?

Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to build a brand, increase sales, and drive traffic to a website.

2. What is an example of social media marketing?

Social Media Marketing (SMM) is marketing that targets social platforms like Facebook, Instagram, TikTok for brand promotion, target audience growth, driving website traffic, and increasing sales.

3. What is the role of a social media marketer?

Social media marketers are marketing specialists who use social media platforms to promote a company's offerings. They often use platforms like Facebook, Instagram, Twitter, and TikTok to reach new customers, engage with current ones, and announce new products or services.

Conclusion

It's clear that social media marketing has its advantages, so if your business doesn't already have the appropriate profiles, create them! Fill out your business' information and post some engaging content to begin gaining followers. As mentioned, ask people relevant to your business to "like" and "share" your page to help build your profile. With consistent updating, the right social media marketing strategy will lead to increased traffic, better SEO, higher conversion rates, improved brand loyalty, and much more. There are virtually no reasons not to implement social media into your marketing strategy. Since it is so cost-effective, there is hardly anything to lose. Your competition is most likely already on social media, so don't let them take your potential customers. The sooner you start, the sooner you'll see growth in your business.

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Written by RGB Web Tech

Latest Technology Trends

What is Reputation Management?

Last updated on January 19, 2025 by RGB Web Tech

Only a decade ago, things like PR and reputation management seemed like matters of concern for big businesses and celebrity personas. And it seemed like smaller brands had little to care about; their brand perception was a one-way alley with customers having little room for feedback.

After all, they could just choose to ignore the business’s products and services, but their perception had little impact. But we are now living in an era of an active audience, one where people express their opinions about brands and services on several platforms online all the time.

And, with 71% of consumers starting their customer journey with a Google search, no business can afford to show up on the SERPs appearing untrustworthy and disreputable.

To avoid any potential issues, here is an extensive guide on Online Reputation Management for businesses of any size and industry to help digital marketing professionals discover effective ways to manage their brand’s online reputation.

What is Online Reputation Management (ORM)?

Online Reputation Management, or ORM, (not to be confused with online review management) is a multi-faceted concept that is aimed at creating a positive public perception of a brand, business, or person. Reputation management includes monitoring reputation, addressing any content or customer feedback that could damage the brand, and using strategies to prevent and solve problems that could damage an entity's reputation.

How Online Reputation Management Works

In a nutshell, ORM is all about monitoring and managing your brand’s reputation across the web, about ensuring that your business is properly represented and that potential customers are left with a great impression on who you are and what you do.

That said, multiple channels fall within Online Reputation Management, and since it may seem overwhelming at first to embrace all these channels, let’s think about them in terms of the PESO model.

The 12 main benefits of managing your online reputation

Here are the top reasons why it’s worth considering implementing an online reputation management process for your business:

1 Improving brand credibility

Let’s face it – negative comments are bound to come up, regardless of how much effort you invest into keeping your buyers happy. And customers can be merciless – according to PwC, 32% of shoppers would walk away from a brand after just one bad experience.

That said, it all comes down to how you handle a negative brand mention once it shows up. When you manage your online reputation and respond to comments, reviews, and mentions (both positive and negative), you build credibility. There’s no better way to show that you care about your customers than by responding to a negative comment gracefully and making amends, whenever need be.

2 Boosting customer engagement

The more channels your organization monitors and is active on, the higher your chances of boosting your customers’ engagement rates. This is possible by embracing both a proactive and reactive approach to client interactions. By being active online, providing customers with special offers, and responding to their queries and comments swiftly, you can keep them invested in your brand. As a result, they will be less tempted to churn and move to your competitors.

3 Increasing sales

While spontaneous shopping still happens from time to time, most of us do online research prior to buying. In fact, 81% of consumers admit that they surf the Internet gathering information about the product they’re planning to purchase before they do so. Sometimes, one negative review is enough to change our minds and make us lean more towards other products. There is a link between good online reputation and increased sales – the more positive company mentions appear, the higher the chance of closing a sale.

4 Optimizing online marketing to trigger reactions

Monitoring your online reputation can also be a great source of inspiration for your marketing initiatives. In a tool like SentiOne, you can check how your audience reacted to your past content and marketing campaigns. For instance, below is an example of how people reacted to two announcements by mBank, one of the biggest banks in Poland. The first spike, in mid-October 2020, relates to the brand’s support of the All-Poland Women’s Strike, while the second, in January 2021, is a response to the bank’s participation in the country’s biggest charity event, The Great Orchestra of Christmas Charity.

Through tracking your reach and brand mentions, you’ll know which campaigns work and which don’t, what messaging resonates with your customers and leads, and what kind of actions drive negative reactions. Summarizing your findings will help you decide what marketing campaigns to run, which will result in higher ROI.

5 Building trust

Trust is the basis for forming long-lasting relationships with customers, which supports business growth. However, as mentioned earlier in the reputation management definition, responding to brand mentions in your owned media only won’t be enough. Even if you have a good brand reputation today, you can’t take it for granted as there are many threats lurking around the corner. Just imagine what could happen if you failed to notice a major website slamming you in their review!

It’s also necessary to verify the information posted about brands online to make sure it’s consistent and true. This can be certainly achieved by using a tool that tracks and alerts you about mentions from all parts of the web.

6 Showing customers that you care

Monitoring what people say about brands online and responding to both negative and positive comments shows them that you care. Naturally, all of us would like to receive flattering comments only, and these are certainly easier to respond to. However, negative comments can also prove beneficial to a brand long-term. They are a source of invaluable feedback – take into account what customers say and fix the issues. Never ignore disheartening opinions as they might escalate into a social media crisis. Responding to both positive and negative comments will help you build better relationships with customers.

7 Encouraging recommendations

Did you know that 90% of people believe in brand recommendations from friends? Considering the fact that consumers casually talk about brands 90 times per week – online reputation management is definitely something that you should care about. Since people tend to trust other people more than their trust advertising, making sure that you get a continuous flow of word-of-mouth recommendations through effective online reputation management is key.

8 Increasing web traffic

Positive news or opinions – especially those coming from reputable sources – have the potential of becoming viral. With an online reputation management tool, for instance, you’ll be able to spot a top news outlet lauding your service. This will explain any sudden spikes in organic traffic. You can use this to gain further momentum. Display the positive review/brand mention across your online channels to boost your reputation. If done well, this can result in increased conversion.

9 Attracting employees

A positive online reputation not only translates into increased sales but can also attract a lot of interest from potential job seekers. The best candidates are keen on working for companies with a good reputation – and since the war for talent is fierce, it might help companies get the best employees on board.

10 Easier to deal with potential crises

Brands that put in the effort to maintain a good online reputation are overall better equipped to deal with any crisis. Especially if they use an ORM solution that alerts them of any crisis-related terms used in relation to their brand. Also, a gentle stumble will be easier forgiven by customers if a brand has an overall positive reputation.

11 Improving your Brand Health & Customer Satisfaction scores

Online reputation management gives you the chance to react quickly to mentions of your brand. In the case of unflattering reviews on your owned channels, you can make amends quickly and, perhaps, change the customer’s negative opinion into a neutral or positive one. This could have a positive outcome on your customer satisfaction scores like CSAT or NPS.

Respectively, in the case of external channels, ORM will give you a chance to advocate for your brand and quickly put an end to any detrimental rumors.

12 Getting more testimonials for your website

Last, but not least, if you use an online monitoring tool like SentiOne, not only will you be able to identify brand mentions but also filter out the positive ones. You can then reach out to your most delighted fans and ask them for a citation which you can then turn into a testimonial to place on your website. To kickstart your efforts, think of places like Google Play, Apple App Store, and specialized online review platforms.

FAQs - Online Reputation Management

1. What does online reputation management mean?

Online reputation management is the process of controlling the online narrative of a person, company, or brand. It consists of reputation protection, monitoring, crisis management, and reputation recovery. 88% of consumers perform online research before making a purchase.

2. Is reputation management illegal?

These tactics are always unethical and, in some cases, illegal. Some black hat reputation management tactics include creating a slew of false accounts to report competitors, developing fake websites for review placements, and developing spam content.

Final Thoughts - Online Reputation Management

As we’ve mentioned in the online reputation definition provided in this post, there are a variety of actions you need to take to maintain a positive view of your brand online. Regardless of your industry, it is crucial to track, collect, analyze, and manage your brand reputation. If you engage in ORM continuously, there are numerous benefits you can expect, including:

Building Customer Trust
Increasing Sales
Optimizing your marketing campaigns to trigger positive reactions and boost ROI.

The best way to manage your online reputation is by using an online monitoring tool like SentiOne. You’ll be able to monitor countless online sources including social media, blogs, forums, and portals in real-time. By listening to online conversations and analyzing what customers or leads say about your or your competitors, you’ll be able to identify and respond to any potential PR crisis.

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Written by RGB Web Tech

Latest Technology Trends

Conversion Rate Optimisation (CRO)

Last updated on January 19, 2025 by RGB Web Tech

Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sales reps to close. But that's only half the battle.

Getting more out of existing traffic and leads (versus entirely new traffic) can propel companies toward long-term, sustainable growth. That's where conversion rate optimization (CRO) comes in. In this guide, you'll learn about the power of CRO, why your business should focus on improving your conversion rate, and how to get started.

Conversion Rate Optimization

Conversion rate optimization, or CRO, is the process of enhancing your website to increase the number of leads you generate. CRO is achieved through content enhancements, split testing, and workflow improvements. Conversion rate optimization results in highly-qualified leads, increased revenue, and lower acquisition costs.

What is a conversion rate?

A conversion rate is the percentage of visitors who complete a desired action, like completing a web form, signing up for a service, or purchasing a product.

A high conversion rate means your website is well-designed, formatted effectively, and appealing to your target audience. A low conversion rate could be the result of a variety of factors related to either website performance or design. Slow load times, a broken form, or copy that doesn’t convey the value of the offer are common reasons for a poor conversion rate.

What is a good conversion rate?

A "good" conversion rate depends on your industry, niche, goals, traffic channel, and audience demographics, among other factors. For example, the average conversion rate of ecommerce sites globally was 2.17% in the third quarter of 2020, which was down from 2.37% the previous year. The ecommerce conversion rate in the US was higher, however, at 2.57%.

The average not only differs by year and by country — it also differs by niche. For example, the average conversion rate of ecommerce sites in the food and beverage sector is 5.5% whereas the average in the hair care sector is 3.5%.

If your conversion rate is lower than you'd like — maybe it's below average in your industry, or lower than your top competitors, or simply underperforming against your own goals — then it's time to optimize.

Conversions can happen all over your website: on your homepage, pricing page, blog, landing pages, and more. To maximize the potential of converting website visitors into paying customers, you should optimize each location.

Before we take a look at the benefits of CRO, let's walk through how to calculate your site's conversion rate. That way, you'll have a better understanding of how much time and resources to invest in a CRO strategy.

How to Calculate Conversion Rate

Conversion rate is calculated by dividing the number of conversions by the number of visitors and multiplying that number by 100 to get a percentage.

As long as you know how you're defining a conversion, then calculating your conversion rate is easy. You just plug in two values and multiply by 100.

Let's say you're defining a conversion as a newsletter opt-in, and you have an opt-in form on every single page of your website. In that case, you'd divide the total number of newsletter form submissions by the total number of website visitors and multiply it by 100. So if you had 500 submissions and 20,000 visitors last quarter, then your conversion rate would be 2.5%.

You can repeat this process for every conversion opportunity on your site. Just make sure to only count the number of visitors on the webpages where the offer is listed. For example, if you want to calculate the conversion rate of your ebook offer, then you'd divide the total number of downloads by the number of people who visited web pages where the ebook offer is listed.

Alternatively, you can calculate your website's overall conversion rate by dividing the total number of conversions for every conversion opportunity on your site by the total number of visitors on your site.

Where to Implement a CRO Strategy

Here are four areas of your website that have the potential to largely benefit from conversion rate optimization.

1. Homepage

Homepages are prime candidates for CRO. In addition to making a first impression on visitors, the homepage is also an opportunity to retain those visitors and guide them further into your website.

You can do this by emphasizing links to product information, offering a free signup button, or even incorporating a chatbot that solicits questions from visitors at any point during their browsing experience.

2. Pricing Page

A website's pricing page can be the make-or-break point for many website visitors. CRO can help a pricing page convert visitors into customers by modifying the pricing intervals (e.g. price-per-year vs. price-per-month), describing the product features associated with each price, including a phone number for visitors to call for a price quote, or adding a simple pop-up form.

Hotjar, for example, added a simple email opt-in popup form on its pricing page and got over 400 new leads in just three weeks.

3. Blog

A blog is a massive conversion opportunity for a website. In addition to publishing thoughtful and helpful content about your industry, a blog can use CRO to convert readers into leads.

This process often includes adding calls-to-action (CTA) throughout an article or inviting readers to learn more about a topic by submitting their email address in exchange for an ebook or industry report.

4. Landing Pages

Since landing pages are inherently designed for people to take an action, it makes sense that they have the highest average conversion rate of all signup forms at 23%. An event landing page, for example, can be optimized with a video of last year's event to encourage visitors to register this year. A landing page that's offering a free resource can be optimized with preview content from that resource to encourage visitors to download it.

Now that you know where you can optimize for conversions, you may be wondering how you know when your business is ready to start the process.

CRO Formulas

The short answer: CRO is important for any business online. That's because, no matter how established or large your company is, you want to convert your website visitors into qualified leads, customers, and brand advocates — and you want to do so in the most effective, impactful, and reliable way.

With conversion rate optimization, you'll get more out of your existing website traffic while ensuring you're targeting qualified leads.

Although this is a straightforward concept, setting a conversion goal isn't as easy as saying, "This page converted 50 people this month, so we want to convert 100 people next month."

Featured resource: 8-Week Conversion Rate Optimization Planner

You don't just want 50 more conversions from a webpage. Instead, you want 50 more conversions for every X amount of people who visit it. (This is your conversion rate — the percentage of people who convert on your website based on how many people have touched it).

To provide a better understanding of where you stand at any point in time in regards to conversion rate, here are three commonly-used formulas your business can use to understand, analyze, and improve.

CRO Calculation 1: Conversion Rate

As we mentioned earlier, to calculate conversion rate, you must divide your number of conversions (or leads generated) by your number of visitors (or web traffic), and then multiply that number by 100 to get the percentage.

Leads Generated ÷ Website Traffic x 100=Conversion Rate %

CRO Calculation 2: Number of Net New Customers

To calculate your number of net new customers, you'll want to divide your net revenue goal by your average sales price.

New Revenue Goal ÷ Average Sales Price=Number of New Customers

CRO Calculation 3: Lead Goal

And lastly, to calculate your lead goal, take your number of new customers and divide it by your lead-to-customer close rate (which is your total number of leads divided by total number of customers) percentage.

Number of New Customers ÷ Lead-to-Customer Close Rate %=Lead Goal

Here's an example of these formulas in action:

If your website has 10,000 visitors per month that generate 100 leads — and subsequently, 10 customers each month — the website visitor-to-lead conversion rate would be 1%.

What if you wanted to generate 20 customers each month?

You could try to get 20,000 visitors to your website and hope that the quality of your traffic doesn't decrease — although, that's a risk you'll likely want to avoid. Rather, you could obtain more leads from your existing traffic by optimizing your conversion rate. This is less risky and is more likely to produce better results for your bottom line.

For instance, if you increase your conversion rate from 1% to 2%, you'd double your leads and your customers. The following table is proof of this — you can see the positive impact that results from increasing your website's conversion rate:

Notice the drastic increases in the number of leads generated and net new customers when you boost your conversion rate.

Not only that, but it's clear that generating more website traffic isn't necessarily the right approach when trying to improve your conversion rate — in fact, this chart shows you that you can grow your business substantially without increasing traffic at all.

Hard to believe?

Think about this way: Pretend you were trying to fill up a leaky bucket. If you pour more water into the bucket, you won't fix the root cause of the issue — instead, you'll end up with a lot of water that's wasted (not to mention, a bucket that will never fill up all the way).

Are you ready to take the first steps toward CRO at your company? Review the strategies below and start experimenting.

Conversion Rate Optimization Strategies

Here are some applicable conversion rate optimization marketing strategies to test and implement at your company.

1. Create text-based CTAs within blog posts.

While it's considered a best practice to include CTAs in a blog post, they sometimes fail to entice visitors to take your desired course of action. Why?

Banner blindness is a real phenomenon related to people becoming accustomed to ignoring banner-like information on websites. This lack of attention coupled with the fact site visitors don't always read all the way to the bottom of a blog post (rather, they "snack” on content), means a different approach is required.

That's where the text-based CTA comes in handy. Here at HubSpot, we ran a test with text-based CTAs — a standalone line of text linked to a landing page and styled as an H3 or an H4 — to see if they would convert more traffic into leads than regular CTAs located at the bottom of a web page.

In HubSpot's limited test of 10 blog posts, regular end-of-post banner CTAs contributed an average of just 6% of leads that the blog posts generated, whereas up to 93% of a post's leads came from the anchor-text CTA alone.

2. Add lead flows on your blog.

A lead flow is another conversion rate optimization element you can include on your site. Lead flows are high-converting pop-ups designed to attract attention and offer value.

You can select from a slide-in box, drop-down banner, or pop-up box, depending on your offer. We experimented with the slide-in box on the HubSpot Blog back in 2016 and it achieved a 192% higher clickthrough rate and 27% more submissions than a regular CTA at the bottom of a blog post.

3. Run tests on your landing pages.

Landing pages are an important part of the modern marketer's toolkit and, as mentioned earlier, integral to conversion rate optimization.

That's because a landing page is where a website visitor becomes a lead or an existing lead engages more deeply with your brand. To optimize a landing page, run A/B tests to identify your best design and content features for audience members.

For instance, with A/B testing you can quickly and easily test different versions of your website copy, content offers, images, form questions, and web pages to determine what your target audience and leads respond to best.

Thanks to A/B testing, China Expat Health was able to increase their lead conversion rate by 79%. One of the most impactful changes was swapping out the headline “Health Insurance in China” for “Save Up to 32% on Your Health Insurance in China,” which immediately conveyed a value proposition to visitors. This proposition was then supported by customer testimonials.

Get everything you need to start effectively A/B Testing your website today.

4. Help leads to immediately become a marketing-qualified lead.

Sometimes visitors want to get right down to business, skip parts of the typical buyer's journey, and immediately speak with a sales rep (rather than be nurtured).

There are specific actions you should encourage these high-intent visitors to complete so they can easily become marketing qualified leads (MQLs) — and they can take action through a combination of thoughtfully designed web pages, compelling and clear copy, and smart CTAs.

For instance, at HubSpot, we discovered that visitors who sign up for product demos convert at higher rates than visitors who sign up for free product trials. So, we optimized our website and conversion paths for people booking demos or meetings with a sales rep.

Admittedly, this depends on your product and sales process, but our best advice is to run a series of tests to find out what generates the most customers. Then, optimize for that process. The key here is to look for ways to remove friction from your sales process.

5. Build workflows to enable your team.

There are a number of automated workflows you can create to enable your team with the help of marketing automation software.

For example, with marketing automation, it's possible to send automatic emails with workflows. Then, leads can book meetings with reps in one click. Meanwhile, reps receive notifications when leads take high-intent actions such as view the pricing page on your website.

Or, if you work in ecommerce, you can send an email to people who abandon their shopping cart as a reminder. According to research from Moosend, abandoned cart emails can be very effective. They have a high open rate of 45%. Of the emails that are opened, 21% are clicked. Half of the people who clicked make a purchase.

Here's an example of an abandoned cart email by the Dollar Shave Club.

6. Add messages to high-converting web pages.

Use live chat software to chat with your website visitors in real-time and offer support and guidance as needed. To increase conversions, add these messaging features to your high-performing web pages — such as your pricing and product pages — so leads get the information they want in real-time.

You can also make your messaging and chat bots action-based. For example, if someone has spent more than a minute on the page, you may want to automatically offer to help and answer any questions they may have (again, a live chat tool, like HubSpot, makes this easy).

7. Optimize high-performing blog posts.

Again, publishing blog articles opens the door to a big opportunity for conversions. Even more so if you already have existing blog content on your site — in fact, at HubSpot, the majority of our monthly blog views and leads come from posts published over a month ago.

To get started optimizing your blog content, identify your posts with the highest levels of web traffic but low conversion rates. (Possible causes of this issue may be related to SEO, the content offer you are promoting, or your CTA.)

In one instance, we at HubSpot added an inbound press release template offer to a blog post about press releases — as a result, we saw conversions for that post increase by 240%.

Additionally, look at your blog posts with high conversion rates. You want to drive more qualified website traffic to those posts and you can do so by optimizing the content for the search engine results page (SERP) or updating it as needed to ensure it's fresh and relevant.

8. Leverage retargeting to re-engage website visitors.

It doesn't matter what your key conversion metric is: The cold, hard truth is that most people on your website don't take the action you want them to. By leveraging retargeting on Facebook and other platforms, you can re-engage people who left your website.

Retargeting works by tracking visitors to your website and serving them online ads as they visit other sites around the web. This is particularly impactful when you retarget people who visited your highest-converting web pages.

The normal inbound rules still apply here — you need well-crafted copy, engaging visuals, and a compelling offer for retargeting to work.

Take United's retargeting campaign for example. Using insights from previous ad campaigns, United focused on reaching people who had viewed their ads and were already considering booking a vacation. To this select audience, they promoted a 15-second video ending in a call-to-action.

If viewers felt inspired enough to book their vacation, all they had to do was click on the CTA to be taken straight to the United website. This proved to be a huge success. In just one month, 52% of conversions attributed to YouTube were click-through conversions directly from the ad.

(If you're a HubSpot customer, take a look at how the AdRoll integration can improve your conversion efforts.)

Now, let's talk about how you can get started with CRO at your company.

How to Get Started with Conversion Rate Optimization (CRO)

Maybe you're wondering, "Where do I start with CRO?”

Enter: PIE framework. Before starting a CRO project, prioritize your efforts by ranking each element on Potential, Importance, and Ease.

Use the PIE framework to answer the following questions for every strategy outlined in the previous section. Then, assign a score between one and 10 (one being the lowest and 10 being the highest) to each strategy.

How much total improvement can this project offer?
How valuable will this improvement be?
How complicated or difficult will it be to implement this improvement?

Once you've assigned a score for each strategy, add up the numbers and divide the total by three — this gives a score that shows what project will have the greatest impact. Then, work on the projects with the highest scores first.

The PIE framework isn't perfect, but it's easy to understand, systematic, and offers a starting point for CRO collaboration and communication among colleagues.

We've covered a lot about conversion rate optimization, but not everything. If you still have questions, then check out the answers to some of the most frequently asked questions below.

What is the purpose of a conversion rate optimization?

The purpose of conversion rate optimization (CRO) is to improve the likelihood of visitors taking a desired action on a webpage.

What is a CRO strategy?

A CRO strategy is designed to convert more of your visitors into paying customers. While each CRO strategy will vary company by company, the general steps will not. You have to identify key metrics and your target audience. Then you have to collect user feedback and other data to decide what you’re going to test. Finally, you’ll run A/B tests to improve different pages and parts of your site for conversion.

What are CRO tools?

CRO tools are designed to simplify or automate the process of optimizing your conversion rate. They might help with lead capture, research, analytics, mouse tracking and heat maps, feedback, or running experiments.

What is a CRO test?

A CRO test involves adding, re-arranging, and redesigning elements on your website in order to maximize your conversions. Different CRO tests might focus on optimizing the copy, design, or placement of your CTAs, or the length of your headlines, among other elements.

CRO Test Examples

Let’s go over two real-life CRO test examples from HubSpot that can help you understand the process.

1. HubSpot Blog CTA Redesign

The CTA Redesign experiment aimed to see if altering CTAs on blog posts would impact submissions.

Hypothesis: Redesigning desktop CTAs would improve the user experience, which in turn would lead to an increase in desktop content lead conversions.
Primary metric: Form submission CVR
Secondary metric: Content leads CVR

The test featured three different variations of CTAs, which is an A/B/C test design. The CTA variants also featured conversion paths that occurred on the page, rather than sending users to an offer landing page.

The image below shows two of the variations. Variation B, on the left, shifts content to the left to create a separate column for CTAs. Variation C, on the right, retains the same standard page layout but uses full-width, expanding CTAs.

The results for the primary metric were inconclusive as there were no significant differences in form submission CVR. The second metric (content leads CVR) showed positive trends when compared to CVR before the test was launched. Results from this test show that, in the future, there is value in converting users on blog pages, rather than directing them to a landing page.

2. Content Offer Forms

The purpose of this experiment was to see if altering submission form design affects users.

Hypothesis: By redesigning forms, the user experience will improve and increase user clarity. In turn, form submission CVR would increase.
Primary metric: Form submission CVR.

The test featured four different variations of sign-up forms, which is an A/B/C/D/E design. The image below is the control variant.

Results were significant as variation B and D outperformed the control variables at 96% and 100% confidence, respectively. The image below shows variation B on the left and variation D on the right.

This demonstrates that, in the future, conversions on the blog could increase if winning form submission designs were applied to blog posts.

Begin Using CRO

There are many best practices out there when it comes to CRO but, ultimately, you need to find out what your customers respond to, and what drives results for your business.

Keep these three follow-up actions in mind when getting started with CRO today:

Use the three formulas to start the CRO conversation.
Experiment with CRO strategies to discover what works for your business.
Leverage the PIE framework to help prioritize your strategy.

Editor's note: This post was originally published in January 2019 and has been updated for comprehensiveness.

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Written by RGB Web Tech

Latest Technology Trends

AI in Digital Marketing – Tips and Best Practices

Last updated on January 19, 2025 by RGB Web Tech

As is the case with many different fields, AI plays a helpful role in digital marketing. There are many different uses and applications of AI – which, when effectively employed, can improve the efficiency and efficacy of the whole process. This is all the more reason to study it in detail. Enroll in OdinSchool, whose digital marketing course syllabus is updated and industry-vetted

In this post, we’re going to start at the bottom and look at what digital marketing is and how AI can be utilized in it. We will discuss some examples of online AI software and their role in digital marketing. Then, we’ll wrap up by talking about the benefits of the same.

What is digital marketing?

Digital marketing is a fairly broad term. It brings into its ambit:

…all the marketing activities that are done via the Internet.

When a brand or its offerings are promoted or advertised via some channels across the Internet, the promotional/advertising activities are referred to as digital marketing.

There are many sub-types of digital marketing. Some of them are explained below:

Content marketing: Content marketing refers to the type of digital marketing in which something is promoted or advertised via online content. This type of marketing is quite popular and ubiquitous. The content used for this can involve everything from blogs and messages to newsletters and testimonials.
Email marketing: As the name indicates, this type of digital marketing involves the sending of emails to specific recipients in order to educate them about a certain brand or product. Email marketing is quite possibly the oldest type of digital marketing, and it is generally known to provide steady – even if little – results.
Social media marketing: Social media marketing – often abbreviated as SMM – is the type of digital marketing that involves brands and businesses taking to their social profiles to share content with their customers, educate them, and provide them help in other ways to grow the brand’s popularity.

How is AI used in digital marketing?

Now, let’s take a look at some of the ways in which AI is used in digital marketing. The following content will be helpful for you if you ever want to utilize it yourself in your own digital marketing endeavors.

It has to be mentioned that digital marketing is a very vast and expansive field. We have talked about three common sub-types above, but there are a lot more. Keeping that in mind, we won’t be able to cover everything that AI can be used for. Rather, we will stick to some of the main aspects.

1. AI can be used to create high-quality contenta

The first type of digital marketing that we discussed above is content marketing. We’re going to correspond with that and mention the first use of AI in terms of content.

Creating high-quality content is challenging – especially now that there is so much of it available on the Internet. You have to make an effort to make it stand out by making it authoritative, unique, original, credible, and easy to understand. With this type of content in hand, you can make your marketing successful.

We’re going to break down the process of creating written content (along with how the process is aided by AI).

AI can firstly be used in research and content planning. This is typically the first stage of the content creation process. There are AI assistants and research tools available online that can help in this purpose.
AI can also help in the writing process itself. There are many content generators available on the Internet that can provide high-quality content at the click of a button.
But, for many people, using AI in this total manner can be somewhat unoriginal. They can prefer to write content themselves and take help from AI when it comes to the optimization stage. There are many different tools that can be used in the optimization stage, such as paraphrasing tools (for improving content flow and fluency, grammar checkers, etc.

This is how the entire writing process can be selectively and individually tackled with the help of AI. For people who want to entirely do the process with AI, there is that option available. For people who want to do it partially, those options are available as well.

These types of AI writing tools are usually available in the form of collective toolkits on the Internet. One such toolkit that you can find online is Editpad. On Editpad, there is a range of different AI tools that can aid you in the writing process.

2. AI can be used to automate and optimize email campaigns

One type of digital marketing that we discussed above was email marketing. We’re going to talk about an AI perk related to that now.

Emailing is a very effective digital marketing strategy. Many brands and businesses utilize it. The bigger a business gets, the more extensive its emailing campaign becomes. Large corporations and organizations may find themselves having to send thousands of emails in one day.

Now, in email marketing – just like any other digital marketing – content quality is very important. But that we’ve discussed in the heading above. Here, we are going to discuss a different element.

With the help of AI, the email-sending process can be scheduled and automated. This helps save a lot of time and effort – and it also saves the marketer(s) from the hassle of sending messages to each and every person individually.

3. AI can be used to automate SMM activity

The third and last type of marketing that we discussed above was SMM (social media marketing). Just as you can use AI for other types of digital marketing, you can also use it for SMM.

Social Media Marketing (SMM) on social media in the form of posts, etc. This process, i.e., of creating and publishing content, can be time-consuming.

Artificial Intelligence and Digital Marketing

Plus, depending on the schedule of your SMM strategy, you may have to post content at some strange hour – which would require you to be up and active at said hour.

With AI, all of this becomes a whole lot easier. You can simply automate the whole publishing process. This allows you to create the posts at any time that suits you. Then, you can simply automate it to be published at the most opportune time.

Final Thoughts

AI can play a very helpful role in digital marketing. It can help out in different ways in the many different sub-types of digital marketing, such as SMM, email marketing, and so on.

We’ve talked about some of the ways in which you can apply AI in your digital marketing campaigns. You can save a lot of effort and time by doing so.

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Written by RGB Web Tech

Latest Technology Trends

Content that Converts: Leveraging Quality Writing in Digital Marketing Campaigns

Last updated on January 19, 2025 by RGB Web Tech

The heart of a good marketing campaign in this digital age beats through well-written content. Since there is so much information online now, standing out is more important and harder than ever. How, then, can good writing not only catch people's attention but also keep it? Let's go over how to use good writing in digital marketing efforts to make sure that your message not only gets to the right people, but also sticks with them.

Understanding the Power of Quality Content

Have you ever thought about what makes you stop looking through your feed on social media and read a post or article? The reason is that good content has a magnetic pull. Good writing is like a light; it draws people in with its clarity, usefulness, and interest. It's the difference between content that just tells you something and content that makes you want to read more and buy something.

1. Why Quality Writing Wins

When it comes to the internet, information is king. But not just any content—content that is well-written, based on solid study, and interesting to the emotions. This kind of material goes beyond the ordinary and turns readers into active participants. Building trust and credibility is important for making a link that is meaningful and sticks in people's minds.

2. The Impact on SEO

Good content and search engine optimization (SEO) go together like peanut butter and jelly. Search engines like Google give more weight to material that is useful, informative, and interesting to readers. Focusing on good writing will not only meet the needs of your readers but also make you more visible online. If you have good content, it will probably get backlinks, be shared on social media, and rank better in search engine results pages (SERPs), which will bring free traffic to your site.

Crafting Content that Converts

It's an art to make material that gets people to buy. You need to know your target well, have a clear message, and be able to start a conversation with your readers. Here are some ways to improve your writing and get people to buy from you.

1. Literature Review

In the vast ocean of digital content creation, the role of meticulous writing cannot be overstated. A literature review on the subject reveals a fascinating trend: individuals and businesses alike are increasingly seeking professional writing services to sharpen their digital presence. Amidst this landscape, the US dissertation writer service emerges as a beacon of excellence, offering unparalleled help to those embarking on the rigorous content creation journey. This service not only aids in elevating the quality of writing but also ensures that the message conveyed is clear, compelling, and accurately targeted. The demand for such specialized help underscores the critical nature of well-crafted content in achieving digital marketing objectives, highlighting the indispensable role of expert writing services in the contemporary content ecosystem.

2. Know Your Audience

Knowing your audience is the first step to making material that works. Just what do they want, need, and dislike? Customizing your content to address these issues adds a personal touch that can greatly boost interest and conversion rates.

3. Embrace a Conversational Tone

Short, stiff writing is a thing of the past. The internet audience of today wants realness and personality. A conversational tone makes your writing easier to understand and relate to, which makes people more likely to fully connect with your message.

4. Focus on Value, Not Just Selling

Even though the end goal may be to convert, focusing only on selling can be annoying. Instead, focus on giving something of worth. Give your readers answers to their questions, solutions, and information that will help them. This method not only builds trust, but it also makes your brand look like an expert in its area.

The Role of Headlines and CTAs

1. Crafting Compelling Headlines

Sometimes, your title is the only thing that can get people's attention. Be clear, interesting, and focused on the benefits to make it work. A catchy headline tells the reader that they will get something out of reading it, which makes them want to keep reading.

2. Effective Call-to-Actions (CTAs)

There needs to be a call to action for people to act on the information. It should be short, clear, and interesting, and it should tell people what to do next. It doesn't matter if the CTA is to sign up for a newsletter, download a guide, or buy something; it should fit with the meaning of the content and your marketing goals.

Measuring Success: Beyond Likes and Shares

Conversion rates are the best way to tell if content is successful, not how many likes, shares, or comments it gets. Tracking website traffic, lead generation, and sales data will help you figure out how well your content is doing. This information will not only show you how well your content is doing, but it will also help you plan better efforts in the future.

The Future of Content Marketing

It will only become more important for digital marketing efforts to have good writing in the future. As AI and machine learning get better, personalized and dynamic content will become the standard. This makes it more important than ever to write in a real, high-quality way.

Conclusion

When it comes to digital marketing, information that gets people to buy is king. Good writing can hook viewers, persuade them, and turn them into loyal customers. You can make content that not only does well in search engines but also connects with your audience by focusing on them, writing in a chatty style, and giving them something of value. Keep in mind that quality is the key to success and standing out in a world full of information.

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Written by RGB Web Tech

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Top 5 Digital Marketing Trends for Retail Stores

Last updated on January 19, 2025 by RGB Web Tech

Retail, a landscape in constant flux, braces for 2024's digital marketing evolution. Personalization and AI analytics are transforming customer relations, while mobile-first strategies become essential. Amidst these changes, QR codes emerge as unlikely heroes - simple yet potent tools for boosting engagement.

How do these trends translate into actionable insights for your business? Let’s unpack the tactics that will give you a competitive edge and explore how QR codes can serve as linchpins in this digital transformation.

1. Personalization Takes Center Stage in Customer Retention

The quest for a personal connection with customers is not just about knowing their names or sending birthday discounts. It's an evolution towards intelligent, data-driven customization that predicts and meets shopper demands seamlessly.

Retailers are mastering this art by sculpting personalized campaigns that deliver tailored content right to the consumer's device, escalating the value of every interaction. To use retail QR codes effectively within this landscape means embedding them into these tailored experiences - transformations from mere pixels to gateways of personal connection.

Scan one at a store, and suddenly you're whisked away to a page filled with recommendations based on your past purchases or browsing habits - the epitome of modern-day retail courtship.

This smart integration does more than elevate the user experience; it solidifies brand loyalty through impressively contextualized engagement, ensuring customers feel understood and valued at every digital turn.

2. AI Analytics Unlock New Possibilities in Consumer Behavior Prediction

Now, imagine a world where every shelf and display whispers secrets of consumer desires directly into a retailer's ear. AI analytics are turning this into reality, as they dissect vast oceans of data to forecast trends and preferences with uncanny precision.

Retailers are no longer just reactive; they're becoming predictive, positioning products with strategic finesse based on actionable insights. This is not merely about number crunching; it's about cultivating an intuitive sense of the market pulse.

Every click, every purchase, and even abandoned carts on online platforms inform AI algorithms to create a mosaic of shopper psychology. Armed with this insight, retailers can tailor inventory and marketing efforts far more effectively than before.

It's here that predictive personalization emerges - anticipating the customer’s next move and readying the perfect response - a testament to how retail stores are evolving from mere points of sale into anticipatory hubs of customer needs.

3. The Rise of Mobile-First Strategies in Retail Marketing

As the digital era unfolds, your online presence must cater to the handheld realities of consumer behavior. Retailers are swiftly recognizing that a mobile-first approach is not just cutting edge - it's critical for survival. This pivot towards creating mobile-responsive platforms acknowledges a simple truth: convenience wins.

Building an online experience that mirrors the ease and functionality of physical interactions does more than keep you relevant - it keeps you ahead. Whether streamlining checkout processes or offering in-app customer support, these adaptations speak directly to the consumer’s need for frictionless engagement. A tap here, a swipe there, and the transaction is complete - the epitome of modern retail efficiency.

Prioritizing mobile readiness today means thriving tomorrow. It ensures your brand remains nimble, accessible, and responsive to the ebb and flow of market demands - wherever they may lead. It's about embracing change with open arms and a strategy tuned to the devices consumers carry with them at all times.

4. Incorporating Social Media for Enhanced Buyer Engagement

Social networks have evolved; they're no longer just spaces for casual interaction but crucial arenas for retail engagement. Brands now weave a visual and narrative journey for consumers, using vibrant images and compelling stories to capture attention and inspire action.

Retailers mastering these platforms unlock new realms of customer connection. Through deliberate imagery and crafted narratives, they invite buyers into an experience that goes beyond the product itself - a dynamic interplay that turns casual browsing into a lasting engagement.

Retailers harnessing these platforms strategically are discovering the true power of social media’s reach. By targeting specific demographics with precision advertising, launching time-sensitive promotions that create a buzz, or simply dialoguing with consumers in real-time, they’re turning followers into loyal customers.

The synergy between retail and social channels offers untapped potential for growth. It's about injecting personality into your brand while providing value that transcends the typical sales pitch - fostering community and loyalty, and ultimately, driving sales through authenticity and relatable narratives.

5. Creating Seamless Omnichannel Experiences Fosters Brand Loyalty

The modern shopper moves through a world fluidly meshed between the digital and physical. Retailers responding to this behavior craft omnichannel experiences, where one's online journey complements the in-store visit - and vice versa. The goal is a seamless transition, whether the customer shops from a couch or strolls down an aisle.

These integrated pathways empower customers to interact with brands on their terms. It's about continuity; making sure that whether they're clicking through a website, scrolling on a mobile app, or browsing in brick-and-mortar locations, the experience feels like part of a cohesive whole.

Achieving this unity requires meticulous attention to detail and a willingness to evolve alongside consumer preferences. But get it right, and you embed your brand deeply into daily life - turning each interaction into an opportunity to solidify trust and encourage return visits.

Embrace the Future, Propel Your Retail Strategy

As digital marketing for retail advances, remember that success hinges on adapting these trends into your unique blueprint. Personalize, analyze, mobilize, socialize, and unify - your roadmap to thriving in a market that waits for no one.

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Written by RGB Web Tech

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Social Media Marketing for Events: Ultimate Guide

Last updated on January 19, 2025 by RGB Web Tech

How to Do Social Media Marketing for Your Event: A Step-by-Step Guide

Organizing an event is a significant endeavor, but ensuring people show up is an even bigger challenge. Even if you have top-notch speakers, a fantastic venue, and an engaging agenda, without effective promotion, your event may go unnoticed. Social Media Marketing is a powerful tool to create buzz, reach the right audience, and drive registrations. Here’s a comprehensive guide to leveraging Social Media Marketing for your event promotion.

1. Define Your Target Audience

Before diving into promotion, clearly define your target audience. Ask yourself:

Who is this event for? Professionals, students, entrepreneurs, or a general audience?
Which social media platforms do they use? Business conferences perform well on LinkedIn, while entertainment events thrive on Instagram and TikTok.
What interests them? Understanding their preferences helps tailor your messaging.

Research past similar events to identify attendee demographics and engagement patterns. Conduct surveys, analyze competitor strategies, and review analytics to refine your audience segmentation.

2. Create a Compelling Event Page

Your event page serves as the information hub. Ensure it includes:

Essential Details:

Event name and tagline: A catchy name with a compelling description.
Date, time, and location: Clearly mention whether it’s online or in-person.
Agenda & itinerary: Give a breakdown of what attendees can expect.
Speaker lineup: Highlight key speakers and their credentials.
Registration link: Provide a direct link for easy sign-ups.

Where to Host the Event Page:

Facebook Events: Ideal for social engagement.
LinkedIn Events: Perfect for professional audiences.
Eventbrite or Meetup: Good for ticketing and RSVPs.
Custom landing page: Best for brand consistency and SEO.

Optimizing for SEO:

Use relevant keywords, including Social Media Marketing.
Include meta descriptions.
Optimize images and videos.

3. Develop a Content Strategy & Post Consistently

Once your event page is live, maintain excitement with a well-structured content strategy.

Types of Content to Post:

Teasers & Announcements: Give sneak peeks about speakers, activities, and surprises.
Behind-the-Scenes Footage: Show preparation highlights.
Speaker/Performer Introductions: Highlight their achievements.
Polls & Questions: Engage the audience with interactive posts.
User-Generated Content: Encourage early registrants to share excitement.
Countdown Posts: Create urgency with messages like “Only 3 days left!”
Testimonial Videos: Feature past attendees sharing positive experiences.

Best Times to Post:

Morning (8 AM - 10 AM): Catch early engagements.
Lunch Break (12 PM - 2 PM): Reach working professionals.
Evening (6 PM - 9 PM): Engage when users are most active.

4. Leverage Paid Advertising for Greater Reach

While organic reach is valuable, paid ads can amplify your event’s visibility.

Ad Targeting Options:

Demographics: Age, gender, profession, location.
Behavior & Interests: Engage users based on browsing habits.
Lookalike Audiences: Reach new users similar to your existing audience.
Retargeting Ads: Convert users who visited your event page but didn’t register.

Platforms for Paid Ads:

Facebook & Instagram Ads: Best for engagement-based promotions.
LinkedIn Ads: Effective for B2B events.
YouTube Ads: Great for video-based promotions.
Google Display Ads: Ideal for driving website traffic.

5. Collaborate with Influencers, Speakers & Partners

Your event’s credibility increases when trusted figures promote it.

Ways to Collaborate:

Encourage speakers and sponsors to share your event on their platforms.
Partner with influencers in your industry to promote the event.
Offer affiliate links or discount codes for sharing.
Host joint Instagram or Facebook Lives with partners.

Pro Tip:Provide your partners with pre-designed promotional content for easy sharing.

6. Create and Promote a Unique Event Hashtag

A well-branded hashtag increases online visibility and engagement.

Benefits of Hashtags:

Tracking event-related conversations.
Encouraging attendees to share experiences.
Building a sense of community.

How to Promote Your Hashtag:

Include it in every social media post.
Print it on event materials (banners, tickets, merchandise).
Run hashtag contests for engagement.

7. Use Reminder Posts & Follow-Up Emails

People forget easily, so keep reminding them.

Reminder Strategies:

Urgency-based posts: “Only 24 hours left to register!”
Limited spots updates: “Only 50 seats left—reserve yours now!”
Follow-up emails: Send reminders to those who showed interest but haven’t registered yet.
Event countdown emails: Build excitement with updates on the event schedule.

Pro Tip:Personalize emails with the recipient’s name and a special discount offer.

8. Live Updates & Engagement on Event Day

Keep the buzz alive even during the event.

Ways to Engage Attendees:

Go Live on Instagram, Facebook, or LinkedIn to share key moments.
Encourage attendees to share posts using the event hashtag.
Share behind-the-scenes stories on Instagram and Facebook.
Engage with attendees by responding to comments and resharing their content.

Creating FOMO (Fear of Missing Out):

Post clips of exclusive sessions.
Highlight event giveaways.
Share real-time testimonials from attendees.

9. Post-Event Engagement & Follow-Up

The event may be over, but marketing shouldn’t stop.

Post-Event Strategies:

Share event highlights: Post photos, videos, and testimonials.
Ask for feedback: Conduct surveys to improve future events.
Encourage attendees to stay connected: Direct them to your social media pages and website.
Announce future events: Use the momentum to promote upcoming projects.

How to Keep Attendees Engaged:

Offer exclusive content (e-books, recorded sessions, etc.).
Send thank-you emails with a personalized touch.
Create a post-event discussion group.

Conclusion

Social Media Marketing is a game-changer for event promotion. By identifying the right audience, crafting engaging content, leveraging influencers, and using paid ads strategically, you can maximize attendance and create a memorable experience. Start early, stay consistent, and engage actively to ensure your event’s success.

Now, go ahead and make your next event a Social Media Marketing success story!

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And why not?

So have you planned your social media strategies?

Written by RGB Web Tech

Best Time to Post on Facebook

When is the Best Time to Post on Facebook Networks?

Facebook Network Summary

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When is the Best Time to Post on Instagram Networks?

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13 Effective Tips to Improve Website Organic Search Ranking:

1. Know-How Google's ranking algorithm acts:

2. Incorporate your keywords and related variants:

3. Create More Backlinks:

4. Stick to your ideas when it comes to originality:

5. Good Content Secures Organic Search Results:

6. Make your website Mobile-Friendly:

7. Build Longer cornerstone Content:

8. Improve time of Page load:

9. Create meta descriptions that encourage people to click:

10. Update your Page Titles and URLs:

11. HTTPS protects your website:

12. Set ALT Tags:

13. Don't Use Black Hat Methods:

Conclusion:

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Best Time to Post on LinkedIn

When is the Best Time to Post on LinkedIn Networks?

LinkedIn Network Summary

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